Correlation vs Causation in SEO Experiments
Adding more images correlated with better rankings, so images must help SEO, right? Not necessarily. Confusing correlation with causation is one of the most common and expensive mistakes in SEO…
SEO
Welcome to the ‘SEO’ category on my blog. This section is all about helping you understand and master Search Engine Optimization (SEO). Here, I break down the complex world of SEO into easy-to-follow guides and tips. Whether you’re new to SEO or looking to sharpen your skills, you’ll find valuable content here. I cover everything from basic SEO principles to advanced strategies, focusing on what really works to improve your website’s ranking in search results. You’ll learn about keywords, link building, content optimization, and much more. My goal is to help you drive more organic traffic to your site and grow your online presence. Let’s dive into the world of SEO and unlock the potential of your website!
Subcategories of SEO
Rank Math Review: The Best WordPress SEO Plugin in 2026! Period.
If you're a regular reader, you know how much I value Rank Math for WordPress SEO. After testing every major SEO plugin extensively, Rank Math consistently delivers the best combination…
Proper Guide to Creating SEO-Friendly URL Structures
URLs are one of the first things search engines evaluate when crawling your site and one of the first things users see in search results. Getting URL structure right impacts…
Why Most Technical SEO Audits Are Useless
Run any site through Screaming Frog or Semrush and you'll get hundreds of issues flagged. Most of them don't matter. The technical SEO audit industry is built on generating alarming…
Content Decay: How to Find and Fix Pages Losing Traffic
Your best-performing articles are quietly dying. That blog post driving 5,000 monthly visitors last year is probably down to 3,000 now. Content decay is real and accelerating, and ignoring it…
SEO for Regional Languages in India: Hindi, Tamil & Vernacular Content Guide
Interested in vernacular SEO? Whether you're exploring Hindi SEO, Tamil content optimization, or other regional language strategies, this guide covers everything you need. SEO for regional languages in India requires…
Zero Click Searches: How to Stay Visible When Google Keeps the Traffic
Search results now answer questions directly on the page with snippets, maps, calculators, and knowledge panels. Users get what they need without clicking through, and your organic traffic drops. Zero-click…
SEO vs AI Search: What Actually Changed
AI search didn't erase SEO; it raised the bar. Search engines now summarize, reason, and guide users through complex queries, not just serve links. The content that wins is genuinely…
How Search Optimization and UX Work Together to Drive Sales
Search optimization and user experience aren't separate disciplines anymore. Google's ranking signals increasingly reflect UX quality, from Core Web Vitals and mobile usability to engagement metrics and content readability. Businesses…
Surviving Google’s AI Overviews Era: A Playbook for Blogs
Google's AI Overviews are stealing traffic from blogs by answering queries directly in search results. If you've noticed declining click-through rates, you're not imagining it. The blogging landscape has fundamentally…
Crypto SEO in 2026: How to Rank in a Volatile, Decentralized Web
Crypto SEO in 2026 is a different beast entirely. With thousands of blockchain projects competing for visibility in a volatile, decentralized web, traditional SEO tactics fall short. From navigating Google's…
SEO for Lawyers: A Practical Guide to Ranking Higher in Search Results
A strong online presence is essential for any successful law firm. Potential clients increasingly turn to Google to find legal representation, and firms that rank higher capture more qualified leads.…