In the ever-expanding world of today, it is very hard to keep up with the competition if you don’t incorporate responsive design into your websites. By using responsive design you…
Ever wondered what goes wrong, even though you planned & worked hard to optimize your website in every aspect of designing & SEO but the conversion rate now you notice is nothing compared to how you put things together. Go to your site stats and check how many pages at average does a unique visitor view? 1 or 2 or more? If the number is less than 2, then your site has a really bad conversion ratio. This amount of views per visitor means that your visitors just enter, and… leave! What? But why do they go away? You say, you have everything a consumer will need. Then why aren’t people clicking through?
Think again. Your content may be the best, but it’s worth nothing until it’s easily accessible & click friendly. No matter what your visitors come looking for, your first aim should be to make your website interactive enough to stick them in different engagements.
How can more conversion be achieved?
There isn’t a single answer to this question. There are several elements that affect clicks & engagement. Reports tell that if properly designed, 45% readers landing on an internal page of your website, always return to your homepage. There, on the homepage, you can engage them in other site activities by showing a perfect homepage. A perfect homepage, also called landing page in internet marketing, can convert your reader into a subscriber or even a buyer.
Creating landing pages for a website, is actually even more challenging than pulling traffic to it. A landing page must be clean, fast loading and conversion ready with productive action elements (buttons, links, forms etc.). You can design the landing page anyway you want, but make sure to focus on just one-thing: conversion.
2014 was an amazing year for me. Things didn’t went that wrong, like they did in 2013 and year before that. Both my online and offline lives went smooth. This post is a summary of things I did/learned in 2014. It has primarily a personal approach and doesn’t intend to force any show-off to readers.
2013 : Learning with troubles
2013 had ended up with a disturbing half when my INSPIRE scholarship was discontinued, due to some unknown reasons. God knows why are there corrupt and careless people in the center of Indian Government. Nevertheless, all was for good. I found a more convenient & easier way of earning money. I started selling backlinks. And to do so, I needed to move off WordPress.com free hosting due to their strict linking rules. In September 2013I switched to GoDaddy Unlimited from WordPress.com to enjoy freedom. Self Hosted WordPress wasn’t a new tool for me as I (as a team) had already been operating Symbian-Developers.net for years on WordPress.org software. But then came the real trouble from the other end. GoDaddy was very slow & my sites went offline often with HTTP errors. I tried to ask for a refund and they made it for faster & more resourceful for one month or so. After two months of hosting purchase, I again started getting trouble with site load time and unexpected HTTP errors. On support desk, GoDaddy.com people told me to use better caching & cloudflare optimization network. December was the month of goodness— I switched to cloudflare, sold couple of backlinks and found new sponsored articles. My site had almost 0% downtimes, and I was feeling a lot better & more focused.
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