This category focuses on the dynamics of small-scale, community-based businesses. It offers insights on managing, growing, and marketing local businesses effectively, catering to specific regional demands and building strong local networks.
Google's Local Guide Program rewards you for reviewing places, adding photos, and contributing to Google Maps. I've been a Local Guide myself, and the perks are surprisingly good. From early…
On-demand service apps have changed how we get things done. Need a plumber, electrician, or massage therapist at your doorstep? There's an app for that. I've analyzed the top ten…
Instagram influencers have become one of the most effective marketing channels for businesses of all sizes. I explain how influencer partnerships work, how to find the right influencers for your…
Local businesses aren't invisible, but in 2026, they're ignored if they don't show up where people look: Google Maps. I explain how to use Google Maps marketing effectively: optimizing your…
Hyperlocal businesses serve customers within a limited geographic area, and they operate very differently from traditional eCommerce. I explain the key differences: delivery logistics, inventory management, customer acquisition strategies, pricing…
Google Business Profile (formerly Google My Business) is the single most impactful tool for local SEO. When people 'just Google it,' your business profile is what they see. I explain…
Online businesses offer lower startup costs, global reach, and schedule flexibility that traditional businesses can't match. If you're considering the leap, I explain why now is the best time to…
Being discoverable online isn't optional for local businesses anymore. Five critical tools put your business on the digital map: Google Business Profile, local SEO, social media presence, online reviews, and…
Small business networking doesn't require living in a big city or attending expensive conferences. There are practical, accessible ways to connect with other small businesses: local meetups, online communities, collaborative…
Getting funded is exciting, but how you spend that money determines whether your business survives. Smart entrepreneurs prioritize differently than most people expect. I break down where business owners should…
Your business might not need a website. There, I said it. The 'everyone needs a website' narrative was true in 2010 and mostly true in 2020. But the answer is…
