Once in A While Emails.
Every Friday, I share one tested idea from 16 years of building websites for 800+ clients. No theory. No fluff. Just what’s working right now in SEO, WordPress, and online business.
Free, every Friday. Trusted by creators, developers, and business owners who build things that work. Read by people at IBM, Adobe, HubSpot, and 90+ other brands.
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Recent Issues
Every Friday, one tested idea from real projects. Here are the latest issues.
The Philosophy
I Don’t Do Link Roundups. I Share What I’m Actually Doing.
Most newsletters curate other people’s work. This one shares mine. I test strategies on my own sites, break things in client projects, and write about what actually moved the numbers. Each Friday, you get one clear idea you can use the same day.
Who This Is For
People Who Build Things Read This Newsletter
Bloggers and Creators
- Turn scattered posts into a content system that compounds.
- Update old articles so they rank higher and actually convert.
- Use AI as a research tool, not a content factory.
- Build email funnels people want to stay subscribed to.
Small Businesses and Agencies
- Turn your website into a lead engine, not a digital brochure.
- Know what to fix first: speed, copy, UX, or your offer.
- Get campaign ideas tied to launches, seasons, and deals.
- Use content to warm up leads before the first sales call.
Developers and Side-Builders
- Turn coding skills into products, not just client work.
- Pick a stack that’s fast, lean, and actually ships.
- See where WordPress, AI, and the indie web are heading.
- Build digital assets that earn while you sleep.
What You Get
Every Friday Email Has Four Parts
The Big Idea
One concept that moved the needle for me or a client that week. Not abstract advice. Specific strategy you can steal.
The Proof
A behind-the-scenes look from my own sites or client projects. Real traffic, real revenue, real tradeoffs.
The Action Step
One thing you can do today. Not a 47-step checklist. Just one clear move that makes a difference.
The Tool Pick
One tool, plugin, or resource I’m actually using. Not a sponsored mention. Something I’d recommend to a friend.
Why Trust Me
This Isn’t My Side Project. It’s My Life’s Work.
I’ve been building websites and growing businesses since 2009. I run an agency, publish a blog with 1,800+ articles, ship WordPress plugins, and work with brands you’ve heard of. Everything I write comes from projects I’m actively running.
16+
Years building websites and businesses
800+
Clients including IBM, Adobe, and HubSpot
1,800+
Articles published since 2008
$8M+
Client revenue influenced
Join Me Every Friday. It Takes 3 Minutes.
One short email. Real strategies from real projects. Unsubscribe anytime, no hard feelings.