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SEMrush: An Introduction
Have you been on the lookout for a powerful SEO tool that has everything it takes to help you successfully manage an effective SEO strategy? If that’s so, then you are in just the right place. Behold SEMrush – an efficient and balanced SEO optimization platform that comes with some of the best features currently available in the market.
For example, it allows you to check your competitors’ ranks, perform research on keywords, check domain analytics and backlinks, and – most importantly – carry out a complete SEO audit of your blog.
SEM is undoubtedly one of the best SEM tools available today, and an absolute must-have for every serious online marketer and dedicated blogger. You can use it to ascertain what keyword your website (or any website, for that matter) has been ranking for.
In this guide, I will be providing my review of SEMrush along with a special surprise – an exclusive SEMrush coupon code to help you avail a SEMrush free trial Pro account for 30 days! Without any further ado, let’s get started right away with the review.
What is SEMrush, and how can it help you?
SEMrush is an all-in-one SEO tool that is being used by over six million people all over the world today. It is a truly wholesome resource that helps you improve your blog posts’ ranking in Google search by allowing you to perform backlink analysis, site audit, competitor analyses, keyword research, and much more.
What are the benefits of using SEMrush?
If you are interested in getting a truly wholesome SEO tool that efficiently handles all of your SEO-related issues, then SEMrush is just what you need. Given below are some of the important benefits you can avail by using SEMrush:
- Carry out a website audit
- Conduct detailed PPC and SEO keyword research
- Analyse website traffic and keywords driving the same
- Solve SEO issues by tracking domain health
- How can you use SEMrush?
Compared to other tools of its kind, SEMrush is much more versatile, powerful and – most importantly – accurate.
Many people routinely use it to keep an eye on their competitors’ ranking. Instead of spending valuable time on research, you can use SEMrush to obtain analytics reports. It allows you to carry out organic and competitor research with great ease.
7 ways of using SEMrush
- Find all of a website’s keywords, leading competitors, and ranking with SEMrush Domain analytics.
- Analyze your competitors’ backlink profiles.
- Get keyword suggestions for keyword research.
- Find the ranking for a particular keyword.
- SEMrush projects.
- On-page SEO checker tool.
- Create well-designed, SEO-friendly content.
If you are a blogger, I am sure that you would wish to know how your rival bloggers have been using SEMrush to optimize their blogs, and how you can use it to get the SEO data you require. Let us now understand each of the aforementioned ways in detail for this purpose.
Find all of a website’s keywords, leading competitors, and ranking with SEMrush Domain analytics
SEMrush has a massive keyword database, consisting of more than 20 billion keywords. Regardless of the industry you are in, it can come up with extremely profitable and low search volume keyword ideas. With the help of the SEMrush promo code, you first need to create a free account on SEMrush. After signing in, simply enter the page or domain URL into SEMrush’s search bar, and click on the “Search” button to get started. SEMrush will soon get back to you with the following results:
This is basically a general traffic overview screen, along with keywords that are helping your competitors rank higher.
Organic search will display the number of website visitors who have entered via the SERPs. By clicking the number of site visitors (displayed in blue), you can obtain a comprehensive report on Organic search.
Paid search will display the details on keywords, estimated cost, and paid traffic.
Backlinks, as the name clearly suggests, displays the total number of backlinks. By clicking the number displayed in blue, you will also be able to see the details of all the listed backlinks.
Apart from this, you will be able to obtain useful details about display advertising, along with a graph of both paid keywords and organic keywords. You will also get access to a graph of both paid and organic traffic distribution. You have the option of choosing the range of this graph – be it 1 month, 6 months, 1 year, or 2 years.
You will also be shown more important information, such as:
- Branded search keywords
- Details about backlinks, anchor text distribution, and leading anchors
- Leading organic keywords
- Leading sample ads and paid keywords
- Map of competitive positioning
- Organic position distribution
- Prominent organic competitors
- Referring domains and indexed pages
Under Top Organic Keywords, you will be able to view the list of keywords which generate the bulk of organic traffic to the site in question. Right next to it, you will see the organic position distribution which will give you a graph of keywords which direct visitors to the site via Google’s top 100 search results, grouped according to their ranking on the domain.
Top organic keywords
If you click on “view full report” under Top Organic Keywords, you will be shown a detailed list of keywords, their search volumes, the ranking and position of every individual page, and much more. Given below is a description of the headings you will see in there:
- Keywords – The leading keywords that the website has been ranking for.
- Volume – The average number of queries for that particular keyword in a month.
- Position – The position of the URL for that keyword in Google.
- Keyword difficulty (KD) – An estimate of the difficulty for a specific keyword to rank well in organic search results. A higher percentage implies that it is tougher for that keyword to rank high.
- CPC – The cost of every click, if the keyword in question were to be used for advertising.
- URL – The webpage which is generating the traffic.
- Traffic – The average percentage of all the traffic that the website has been getting from that particular keyword.
- By clicking on a specific keyword, you will be able to obtain a detailed keyword analytic report as well.
Main organic competitors
In this section, you will come across the competitive positioning map and list of competitive domains. The domains featured in latter are chosen depending on the level of competition, which in turn is based on the number of keywords of every domain and the number of common keywords featured in the domain. Domains with a large number of common keywords are likely to be ranked in Google’s top 20 organic search results, and should thus be considered to be competitors. When you click on a domain, you will get access to its specific domain analytic report.
On the competitive positioning map, you will be able to see the strengths and weaknesses of a rival domain’s presence in organic search results. The concept of data visualization here revolves around the domains’ organic traffic and the number of keywords that they have been ranking for in Google’s top 100 organic search results. By clicking on a specific domain’s colored circle, you will be able to view its domain analytic report.
This feature deals with information on branded keywords. By using it, you can view the amount of traffic directed to an analysed domain with branded keywords. The Branded vs. Non-Branded section offers a breakdown of traffic directed to an analysed domain with branded and non-branded organic keywords. Similarly, the Branded Traffic Trend section displays the changes in the expected amount of traffic directed to an analysed domain with branded keywords within the last twelve months.
Top paid keywords
Just underneath the branded search information report, you will find the paid advertising information report. As its name suggests, it contains details about the top paid keywords and their distribution. These keywords are further grouped into position in the SERPs.
Apart from this, you will also get access to a list of prominent competitive domains and the competitive positioning map. At the bottom of this page, there are examples of Google AdWords ads.
Analyze your competitors’ backlink profiles
With the help of the SEMrush backlink analysis tool, you will be able to learn everything about your competitors’ link building strategies with ease. This robust tool has been specially designed for collecting link building data associated with any website. To get started, click on “backlinks” under the Domain Analytics in the left sidebar on the page. Proceed to enter the domain into the backlink checker search bar and click the “check it” button.
You will now be taken to a screen with an overview report of your competitor, which is an excellent resource for embarking on your competitive research. At the top of this report, you will see the total number of backlinks leading to the analyzed website; clicking on it will take you to the backlinks report. You can click on the referring domains number (the total number of domains pointing at the analyzed website) to view the referring domains report.
Apart from this, you can check the referring IPs report by clicking on the corresponding number. By looking at the domain score, you can ascertain the importance of the analysed domain with the help of a 100-point scale. Likewise, the trust score is calculated to examine how trustworthy the analysed domain is. The higher the number, the more trustworthy and reliable the analysed domain is.
With the help of SEMrush, you can swiftly go through all your competitors’ page scores, trust scores, backlinks, backlink types, anchor text, and their links’ ages. Apart from this, you can also learn about the number of external links from the source page, do-follow or no-follow status, and new and lost backlinks.
You can view the anchor texts of backlinks in the anchors tab, while the referring domains tab contains the TLD distribution like .com, .org, .edu, countries, and IP addresses of the backlinks. In the referring IPs tab, you will find a list of IPs sorted according to country, along with the backlinks.
Get keyword suggestions for keyword research
To make use of this feature, you simply need to type your starting keyword in SEMrush’s search bar and press the Enter key. At the top of the keyword analysis’ overview report, you will see the total number of monthly searches, CPC distribution, number of results in the SERPs, and trend and paid search details.
SEMrush features two different kinds of keyword reports – phrase match keywords and related keywords. Phrase match keywords are intended to display variations of the target keyword. The tool will list all the search phrases which contain the keyword in question. On the other hand, the related keywords report shows you various keywords that are associated with the specified keyword in some way.
To begin, enter your starting keyword into the search bar and click on the “phrase match” button at the top. This will give you a comprehensive list of keywords which serve as variations on your main keyword. You can also get a list of related keywords by clicking on the corresponding button at the top.
Apart from this, you can view these reports anytime by clicking the “view full report” button just below the related keywords and phrase match buttons. With the help of these reports, you can choose the most apt keywords for your project according to the competition, volume, trend, and other details.
After this, you must focus on improving the ranking of these keywords. For that purpose, you can use a keyword optimization plugin like the Yoast SEO plugin for optimizing your posts for specific keywords. Needless to say, you must also strive to deliver the highest quality content possible. By adding appropriate images, slides, and videos whenever possible, you can ensure that your keyword ranking is maintained for a long time.
Find the ranking for a particular keyword
Basically, this is the third part of the keyword analytic overview report. To begin, enter your target keyword into the search bar at the top and you will receive comprehensive details about the same. In the Organic Search Results section, you will be able to see specific information like the top 100 search results and ad copies related to that particular keyword. You will also get access to reports with more details by clicking on the links in there.
There are a large number of tools involved in the making of SEMrush projects, allowing you to start global campaign for your website. Each of these tools deals with a separate aspect of analysing competitors and optimizing a site. It is also important to mention that these tools are different from the general reports produced by the SEMrush search bar. Given below are the reports and tools included in SEMrush projects:
- Ad builder
- Backlink audit
- Brand monitoring
- Content analyser
- Link building
- On-page SEO checker
- Organic traffic insights
- Position tracking
- PPC keyword tool
- Site audit
- Social media poster
- Social media tracker
After you start a SEMrush project, you will be able to efficiently monitor the vital metrics for your site. Most importantly, you can identify the particular areas that urgently require improvements. Apart from this, the tool produces actionable optimization ideas as well.
On-page SEO checker (page optimization) tool
This tool was recently added by SEMrush to its projects. It gives you useful suggestions for improving your website’s organic rankings for a set of specified keywords. It works by analyzing the pages listed in Google’s top 10 positions for keywords that you intend to target. Based on this, it will then suggest ideas for beating your competitors’ strategies.
Once the On-page SEO checker has been configured, the tool recognizes all the on-page SEO factors that directly affect your landing pages. These include the use of keywords in your titles, content readability, header tags, internal linking, and much more. After this, the tool will list the landing pages of your website according to their priority level, complete with ideas for optimization. Thus, you can get started with the implementation for landing pages which have already been ranking high. It is one of the most convenient and efficient ways of generating more organic traffic in a relatively short period of time.
The On-page SEO checker offers 6 different kinds of actionable ideas for improving your website’s Backlinks, Content, Semantics, Strategy, Technical SEO, and User Experience. You can access the Optimization Ideas Report by clicking on any of the green buttons next to a specific page in the tool, which will recommend keyword options, content, link building opportunities, and potential page improvements from particular sites.
For getting the best results, you should consider using SEMrush’s On-page SEO checker and Position Tracking tool in conjunction with each other. To help you beat your competitors in terms of ranking on the Google SERPs, the On-page SEO checker produces a wholesome and structured list of actions to implement on your site. By following these instructions, you will be able to generate more traffic. It is also advisable for you to consider setting up a Positing Tracking campaign.
Create well-designed, SEO-friendly content
High quality content plays a pivotal role when it comes to SEO. That said, coming up with well-designed and SEO-friendly content is much harder than what most people imagine. Fortunately, there’s the SEMRush SEO Content Template to help you produce content optimized to rank higher in Google SERPs.
Once you have carried out a thorough keyword research, you can create a SEO content template by entering the required keywords into the SEO Content Template. After the tool analyses the top 10 competitors for these keywords, it will give you suggestions for producing SEO-friendly content.
You will also be able to see how your rivals are using your target keywords. Finally, you will find some basic recommendations for the meta description, page title, heading tags, and content in the last portion of the report.
SEMrush promo code – Special Free Trial offer
SEMrush has a remarkably good reputation among its customers, and is readily trusted by a large number of SEO agencies and professional bloggers alike. It is extremely accurate and reliable, and is a great choice for competitor analysis and keyword research. By clicking this exclusive link, you can avail the active SEMrush coupon code of 2021 to receive a free trial Pro account (worth $119.95) for 30 days.
After clicking on the link, you will have to register by entering your email and any password of your choice.
After you click the “create my account” button, you will be taken to a new page where you’ll notice that the coupon code has been applied and the discount has been activated. You will also see that the trial period will last for 30 days/7 days depending on your plan. You can use the plan for the time-period and cancel without any charges, after which you’ll have to renew your license.
You must enter your personal details, including your payment details, in order to activate the license. After you click on the order button, the plan will be activated without charging you anything. As you can see, you have nothing to lose and everything to gain by doing this! So go ahead and check it out as soon as possible.
SEMrush is an extremely useful all-in-one tool for SEO and SEM analysis, with several excellent features like backlink analysis, keyword research, domain analysis, rank tracking, site audit, and much more. With its help, you can efficiently optimize both on-page and off-page SEO. If you are seriously interested in outranking your rivals, then this tool is an absolute must-have for you.
Although there is no tool or software that can provide 100% accurate information about any domain, SEMrush is a premium tool that is your best bet to receive as accurate information as possible about keyword metrics like monthly search, volume, backlink count, related keywords, and so on.
SEMrush is admittedly expensive for beginners, so it is in your best interest to get the SEMrush free trial Pro account by availing the promo code mentioned here. You will realize that it is truly a worthy tool to invest in – one that will greatly increase your sales and help you manage your online business effectively.