Email Marketing Cost Calculator
Wondering how much email marketing will cost you each month? Whether you’re just starting with a small list or already sending millions of emails, pricing can be tricky to predict. Some providers charge by subscriber count, others by total sends, and many add hidden overage fees if you go beyond plan limits.
This calculator does the math for you. Simply enter your subscriber list size and how often you plan to email them, and you’ll see estimated costs across popular email platforms like MailerLite, Brevo, ConvertKit, Mailchimp, and SendGrid.
Compare base plans, included emails, and potential overage charges—so you can choose the best provider for your budget.
Estimate monthly email costs. Enter your audience and sends. See the cheapest plan across top providers.
Best priced plan this month
Enter details to calculate.
Compare providers
| Provider | Plan | Base Price | Included Emails | Overage | Total |
|---|
Table of Contents
How This Calculator Works
- Subscribers: Enter the total number of unique contacts in your list.
- Emails per subscriber: Average campaigns or newsletters each subscriber will receive per month.
- Currency: Switch between USD and INR to see localized pricing estimates.
- Growth: Optionally add a growth percentage to account for list expansion over time.
The calculator then compares popular providers and shows which plan is the cheapest fit for your numbers. If a provider doesn’t allow overages, it will suggest moving up to the next tier.
Popular Email Marketing Platforms Compared
MailerLite
MailerLite is a favorite for small businesses and creators. Pricing is based on subscriber count, and all paid plans include unlimited monthly emails. It’s simple, affordable, and beginner-friendly. Try MailerLite here.
Brevo (formerly Sendinblue)
Brevo charges based on how many emails you send, not how many subscribers you have. This makes it ideal for businesses with large lists but low sending frequency. Check Brevo pricing.
ConvertKit (now Kit)
ConvertKit is popular with creators and educators. It offers unlimited sends across all plans, with costs scaling by subscriber count. Advanced automation and tagging make it a solid growth tool. See ConvertKit plans.
Mailchimp
Mailchimp caps monthly sends at 12× your contact list size. It’s one of the most recognized names in email marketing, offering strong integrations but higher pricing at scale. Explore Mailchimp.
SendGrid Marketing Campaigns
SendGrid is developer-friendly and built for volume. Plans are send-based with transparent overage fees, making it a flexible choice for transactional and marketing emails alike. Get SendGrid here.
Which Provider Should You Choose?
The “best” platform depends on how you email. If you have a small but highly engaged list, subscriber-based pricing like MailerLite or ConvertKit is often cheapest. If you have a huge database but only send occasionally, Brevo or SendGrid may save you money. Mailchimp remains a strong all-in-one option, though usually pricier at higher volumes.
Use the calculator above to run your own scenarios. Try different subscriber counts and email frequencies to see how costs scale—and then pick the provider that balances features with affordability.
Disclosure: Some links on this page are affiliate links. This means if you click and purchase, I may earn a commission at no extra cost to you. I only recommend tools I genuinely trust and use.
