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The reason why b2b marketing attribution is significant is because it allows you to understand your marketing strategies on a deeper level. Once a lead converts into a customer, a marketer should know how, when, and which channel should receive credit. The customer’s buying journey is never linear, especially in today’s marketing environment. A sale…

PR (Public Relations) and SEO (Search Engine Optimization) are joining forces to ensure a phenomenal digital marketing campaign. Generally thought of as separate disciplines, the two partnered together proved incredibly ingenious. The transition to online media consumption pushed companies to look for strategies to reach today’s audiences. PR is, without any doubt, an essential tool…

Email marketing campaigns are among the most popular marketing methods, as they have the highest ROI of any other marketing campaign. That being said, email is often overused for marketing purposes, and as it goes, potential leads are overfed. This results in an overall lowering of the success rates of various email marketing campaigns, resulting…

Biology is the science of life and includes various disciplines and sub-disciplines such as medicine, botany, zoology, agriculture, marine biology, and so on. It helps us understand the living world and the ways in which the millions of species we see around us (including human beings) evolve, interact, and function. It also provides a comprehensive…

Conversational AI is a technology that makes machines participate in conversations with humans that almost sound natural or say human-to-human. The most common example of conversational AI is chatbots and virtual assistants that you find on nearly every enterprise website. Natural language processing (NLP) and Machine learning (ML) are the two technologies that power up…

Physics is one of the most elementary and complex sciences that helps us understand various natural phenomena we see around ourselves. It is the foundation of most modern technologies and the tools and instruments used in engineering, scientific, and medical research and development. It is essential for generating fundamental knowledge needed for future technological advancements…

We all know that the strongest relationships are built on the foundations of personal connections. The same holds for marketing as well – according to SmarterHQ, 72% of consumers have claimed that they only deal with personalized messaging. If you’ve been wondering how to personalize your messages on a large scale, you’ll be pleased to…

Are you a content marketer looking for some WordPress plugins to take your content & marketing experience to the next level? If yes, I am super excited to bring you the best WordPress plugins that you can bank upon. In this article, I have listed the 11 best WordPress plugins for content marketers that they…

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