seo company.jpgHave you fulfilled your website with high-quality content but you’re still nowhere to be found on the first page of Google? This can prove to be a frustrating experience. Your target customers may not even know about your products or services if you don’t have a solid online presence. It should be your goal to increase your search visibility in order to get your share of your target market. This is where a search engine optimization comes in handy. But before you sign on the dotted line, be sure to ask these five important questions:

How will you boost my organic rankings?

You should have a clear understanding of what strategies the search engine optimization company plans to use for your website. During your search, you may find plenty of companies that aren’t willing to divulge the full details to you. Take this as a red flag. As their client, it’s your right to know exactly what they’ll do to your website. This is the only way you’ll know whether they’re using techniques that follow Google’s guidelines. The last thing you want is for the company to use shady tactics that might cause your site to get penalized.

Do you specialize in a particular aspect of SEO?

It’s not unusual for business owners to think that SEO companies can do everything for them—from website creation and content marketing to building links and implementing responsive design. But sometimes, you’d want to hire a company that specializes in a particular area of SEO. If you’re already satisfied with the content you have, for example, then all you may need is to acquire high-quality links. Look for a company, like Titanium Marketing, that’s known for their link building services. This gives you a better chance of getting your money’s worth.

How do you measure success?

Different SEO companies have their own definitions of success. Some may call a campaign successful if they get your web page to rank for a certain keyword. Others might use other metrics such as number of visitors or sales as a measure of success. Be crystal clear when discussing this point. You’d want your goals to align with their definition of success so you won’t be disappointed with the results.

What data will I see in monthly reports?

Tracking your progress is often overlooked. You should be aware of any ranking improvements so you know whether the SEO strategy is working or not. If a company doesn’t provide any kind of reporting, remove them from your short list. Also, don’t hesitate to tell them any particular metric you want to see in your weekly or monthly reports.

How often will you communicate with me?

Communication forms the foundation of a harmonious relationship between you and a search engine optimization company. This is precisely why you should choose one that communicates well and takes the time to answer all your questions in a timely manner. No matter how silly your questions appear to be, the company should be able to give an easy to understand explanation so you understand everything that’s going on with your website.


Feel free to ask questions, send feedback and even point out mistakes. Great conversations start with just a single word. How to write better comments?
Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

You May Also Like

How Business Owners Should Be Spending Their Money

The money you need to fund your new business has been granted – so, congratulations! But how would you spend this money? As a smart entrepreneur who wants his business to endure its critical early years, it is imperative that you act maturely and trail the spending schedule or outline it in your business plan. How business owners should be…

How Technology Has Changed The Landscape Of Trading

Day trading can trace its origins all the way back to the mid-19th century. Shortly after the invention of the telegraph, the first ticker tape for trading was created; the immediacy of the technology and the speed with which it allowed people to communicate facilitated a boom in the stock market trading industry. The concept of buying and selling stock…

5 (more) Helpful SEO Tips for Beginners

The importance of SEO (Search Engine Optimization) has increased greatly during the last few years as many online businesses, companies, and entrepreneurs are now using it to reach their target audience and boost their online presence. One big advantage of SEO is that it generates ‘organic’ traffic for your website (meaning that it’s not paid and is a result of…

How Social Media can Boost SEO Strategy

Search engine optimization and social media marketing are two tightly interwoven strategies that focus on developing an appealing identity to attract visitors. Both these strategies are organic and have their demand among entrepreneurs. Social media primarily relies on content of highest quality along with strongly visible brand presence. If you want to improve your social media reach, you need to…