When Should Your Business Hire an SEO Company? Key Signs It’s Time

Who says that running a business is easy? If you are a small business owner, you know how little time there is in a day to do all the day-to-day business operations, stay on top of your finances, and do the most crucial of all—keeping your clients satisfied. And to top things off, there is the online world you need to think about if you want your business to thrive in the long term. Harsh as we may sound, if you are not showing up on any of the engine searches, you are more likely to be invisible to your potential customers. That’s where SEO (Search Engine Optimization) comes in. But when does it make sense to hand over the reins to an agency like Impressive SEO company?

What is SEO?

Before we dive into the signs, let’s cover the basics. SEO, or search engine optimization, is essentially the practice of getting your website to show on any search engine of the potential customers’ choice. SEO not only uses the right keywords for your business but also improves your website’s speed and user experience, alongside creating content for the right audience to see.

For the full guide, see SEO for Beginners: A Complete Getting Started Guide

Now that we’ve got that sorted, here are the key signs it’s time to bring in an SEO company.

Key Signs It’s Time to Hire an SEO Company

Your website traffic is flatlining.

Pardon us for being a bit harsh, but it’s a red flag if your website feels a bit of a ghost town despite giving your best effort to update your content and run it over social media. Visitors from the search engines, or what we call organic traffic, are crucial for the sustainable growth of your business online, and an SEO company can help your business reach a higher ranking to keep you on the top of search engines without solely relying on paid ads.

You’re lost in the search engine maze.

Meta descriptions. Alt text. If your head is hurting because of this technical jargon, fret not. An SEO company can simplify things for you and ensure that your website ticks all the boxes, like maintaining the speed of your pages, mobile-friendliness, and supporting your blog posts with quality backlinks.

Competitors are outranking you.

We all know this is natural, but you cannot discredit the fact that there is nothing more frustrating than seeing your competitors dominate search results. The expertise of an SEO company comes in handy in this situation, as it can analyze the situation, tie your business with your competitors, and maybe even leap your business ahead of them.

You don’t have time to DIY¹.

Time is precious, and it is even more important when we talk about business. Learning SEO from scratch is a commitment that eats up lots of your time, leading you to burnout and even procrastinate on days you are needed to work. Hiring an SEO company lets you focus on what you do best. And because they are experts in the field, no DIY can ever compare to the digital strategy of the professionals who live and breathe it.

Your site isn’t converting.

Attracting the right traffic to your website does not only mean they take their time navigating through your page but also take action by purchasing or even booking appointments. A good SEO company will always make sure that your target people are ready to engage, so it won’t feel like the visitors just went into window shop.

You’re planning to expand.

Laying in the groundwork for your expansion also means that you want to keep your strong online presence. This is the perfect opportunity to invest in SEO so you can keep your business visible and engaging with new audiences.

You’ve hit a growth plateau².

Every business hits a plateau at some stage, and SEO might be the missing piece to this development. An SEO company gives you the chance to unlock new opportunities for your website, so your business can attract fresh audiences.

Negative reviews or old listings are hurting you.

The trends are changing faster than you can imagine, and although we don’t intend to disappoint your customers, inconsistent listings can add up to your poor online reviews.

How to Choose the Right SEO Company

Not all SEO agencies are created equal. Look for companies that offer transparency, case studies, and clear communication. Avoid those promising ‘overnight results’—good’ SEO is a marathon, not a sprint. It’s also wise to choose a company that is familiar with your market and understands local search trends and customer behaviors.

Footnotes:

1. DIY means Do It Yourself. ↩︎
2. A growth plateau is a point where the rate of improvement or achievement slows down, or stops altogether. ↩︎

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