Custom WordPress Plugin Development
Stop fighting with bloated marketplace plugins. Build exactly what your business needs, fast, reliable, and conversion-focused.
Custom WordPress plugins that solve specific business problems precisely and efficiently. When off-the-shelf solutions do not fit your unique requirements, introduce too much bloat, or pose security risks, I build purpose-built plugins that integrate seamlessly with your site and workflow.
When Custom Plugin Development is Essential
While the WordPress plugin repository offers thousands of solutions, businesses often have unique, specialized requirements that cannot be met by generic plugins. Custom development is the superior choice when you require complex API integrations, need functionality that does not exist, performance is critical, security demands bespoke solutions, or you need to consolidate multiple plugins into one lightweight solution.

Development Methodology and Standards
I build custom WordPress plugins following the official WordPress coding standards, ensuring long-term compatibility, security, and maintainability:
- Object-Oriented PHP: Modern PHP practices for clean, modular, maintainable code
- WordPress APIs: Proper use of hooks, filters, and core WordPress functions
- Security First: Nonces, capability checks, input sanitization, output escaping
- Performance Optimized: Efficient database queries, caching, minimal resource usage
- Update Safe: Compatibility with future WordPress core updates
Common Custom Plugin Solutions
External API Integrations
Connect WordPress to critical external services: CRM synchronization with HubSpot or Salesforce, ERP and inventory system integration, custom payment gateway logic, and marketing platform connections.
Custom Content Management
Extend WordPress content capabilities: custom post types with specialized fields, advanced meta boxes, custom taxonomies, frontend submission forms, and custom templates.
eCommerce Extensions
Tailoring WooCommerce functionality: custom product types, complex pricing rules, subscription management, and checkout flow modifications.
Automation and Workflows
Reduce manual work: scheduled tasks via WP-Cron, notification systems, data processing scripts, and webhook handlers.
Admin Interfaces
Custom plugins need intuitive admin interfaces. I build clean settings pages, custom dashboards, list tables with sorting and filtering, and Gutenberg block integration.
REST API Development
Modern development often requires API endpoints. I create custom REST endpoints, proper authentication handling, and GraphQL integration when needed.
Quality Assurance
Delivering reliable plugins requires unit testing with PHPUnit, security audits, performance profiling, and comprehensive documentation.
Development Process
- Requirements: Detailed functional and technical specification
- Architecture: Database structure, class design, integration points
- Development: Iterative building with regular progress updates
- Testing: Comprehensive testing across environments
- Deployment: Secure deployment with monitoring
- Support: Documentation, training, and ongoing maintenance
Investment
Plugin development pricing is based on complexity, functionality scope, and integration requirements. I provide transparent estimates after thorough discovery.