Online marketing is very competitive. There are thousands of websites all angling for the same top spot on search engines. That’s why many people end up frustrated after trying out every rule in the book, with no success. However, with a little research, you will discover that there are some online marketing techniques that you don’t know of, that can give you a major boost.
I have been a big fan of Peter Drucker. He was one of the most influential figures in business management in recent history. The British Library refers to him as the Founder of Management Thinking.
Drucker once said that marketing and innovation are the only functions that matter in a business. To him, marketing is critical to a business because it helps the company expand its market share.
It helps the firm maintain this market share as well because it encourages loyalty among its current customers. Therefore, increasing or maintaining your business’ prosperity is possible if you perfect your marketing skills.
If you are running a business online, marketing turns into Internet Marketing or Digital Marketing or Online Marketing (whatever you may call it); and the term firm changes to your online business.
As I said, there are some incredibly useful marketing techniques that can help your business grow rapidly but not everyone knows everything. Not even me who has been in this field professionally for a decade.
To help you increase your online marketing success, I have collected some awesome internet marketing tips you have never heard of before.
I don't claim that you don't know any of these, but you may not know at least of these and who knows that single technique could do wonders for you.
Without further ado, let's see what's in the box.
Social Media Prospecting
A.K.A.: "find your clients via social networks."
In 2021, 4.55 billion internet users had social media accounts - that's around 60% of the global population and 82% of estimated Internet users.
Most of your potential clients are on social media. Unfortunately, approaching someone on social media is a challenging task because they are strangers to you and vice versa. That means they are not expecting any communication from you because they do not know you.
Using the right tactics would help you overcome these challenges.
- Start by determining whether the social media user seems like a potential buyer.
- Then approach the user with a well-crafted message.
- Finally, send them something they would surely like and would be more interested to know about.
- Once they engage with you, start selling yourself.
Sponsor Localized Events
Generating leads is a challenging exercise if you are targeting a general audience. Instead, go for a specific market niche in a specific area.
Unfortunately, many people do not realize that conventional marketing methods do not work when it comes to localized marketing.
For instance, sponsor local events instead of advertising on local radio or television.
Remember, advertisements come and go, but people will remember an event forever.
That means they will remember the companies associated with that event. You can sponsor these events financially or by offering a service that the organizers need for the event.
Usually, offering services is an inexpensive way of sponsoring these vents than providing financial assistance is.
Position yourself as a thought-leader
This is a long-term strategy that gives a great ROI. Here is how it works.
- Instead of marketing your products, first market yourself as a reputable source of knowledge for people seeking information about your industry.
- You can then leverage this reputation to market your products.
- In case you don’t have the time to establish yourself as a market leader, you can choose to work with established thought-leaders.
Make use of LinkedIn
This may come as a surprise to you, but LinkedIn is no longer a strictly professional networking site. You can share product-related information there that can be accessed by your circle.
If it’s interesting your circle will repost it, which will give you an even wider reach. You will be surprised at how many people you can reach using this strategy.
Just make sure that whatever you share is informative, and helpful to your circle of professional friends. The last thing you want is to bore than with spam content.
Write about Your Products
People interested in products that are similar to yours will take up yours if you have valuable content related to these products.
People do that because they value information that is useful and reliable. Moreover, they associate valuable information with professionalism.
Creating a content series would help you capture their attention.
In this case, a series refers to a consistent, systematic, and consecutive focus on a particular topic.
You can focus on this topic for a month or two. The topic should be relevant to your services and products. People following it will see you as a professional in your industry. This perception increases the level of trust that they have in your business.
Create Games with the Product
People respond to games positively as long as the game is interesting. Games spark their interests as well as they seek to complete the game. Then they challenge themselves to finish the game again, but this time they want to do it quickly and perfectly.
Imagine if each level of the game represented a certain level of usefulness that your products have.
Moreover, each prize the gamer gets could be a representation of the complementary products that your company produces. This marketing technique is a revolutionary way of keeping your customers interested in your products. Try it today. Netflix uses it. You should too.
Comment on popular blogs
There are some blogs out there that attract thousands of viewers per posting. You can tap into this traffic by commenting on them, but with your product creatively infused in the comment. To avoid getting negative feedback from the other commenters, don’t be so direct about your product.
First, add to the conversation then include a sentence or two about your product, and how it can improve the reader’s needs.
Comment on Reddit posts
Reddit has more than 170 million visitors a month. You can tap into this traffic by contributing to the various topics under discussion.
Just like in blog commenting, you need to actually add value to the topics being discussed. Otherwise, you will attract negative sentiment from the readers, and that’s not good for your SEO efforts.
Make a helpful comment then add a link to your website for people who would like to learn more.
Quora is meant to help people get answers to whatever questions they might have on any topic. As an internet marketer looking to grow traffic, offer valuable answers to these questions while dropping hints about your product. You will be surprised at how much impact this has on driving traffic to your website. See this Quora Marketing strategy for more details about this.
That's all for now. Try these tips and techniques and let me know how these go for you. Till then, bye!