Useful articles, guides and listicles on email marketing. Learn how to start, build and grow email lists and convert them for revenue.
Freelancers face an uphill battle when it comes to standing out—popular platforms are oversaturated, making it harder than ever to capture client attention. That’s why cold email outreach has become an essential way to connect with decision-makers and land consistent work, especially with bigger companies. The challenge is that most outreach tools are designed for…
Email verification tools remain as critical in 2025 as it’s ever been, ensuring outreach campaigns reach inboxes instead of bouncing or landing in spam. With the growing scale of prospecting, freelancers and agencies alike need tools that can verify thousands of addresses quickly and accurately. In this guide, we’ll cover why verification is still essential,…
Email still delivers the highest bang for the buck in digital channels, but only when you know exactly what to measure. With inboxes more crowded than ever, smart email analytics separate winning campaigns from pointless bustling. Below, we break down the key email marketing metrics you need to track, explain why they matter, and show…
Artificial intelligence has reshaped marketing. Marketers are now constantly looking for tools that can boost efficiency, streamline content creation, and supercharge SEO. AI marketing tools offer a competitive edge— helping you automate routine tasks, optimize your campaigns, and even generate creative ideas on the fly. Whether you’re a small business owner or part of a…
In today’s digital age, marketing and expanding your brand and business need certain tools and tactics. This is especially true for startups who want to reach out to more people and promote their brand. Now, these tools are data-driven; thus, you need to analyze and interpret this data to determine which marketing tricks work best…
Mailchimp recently announced that they are decreasing their free plan limit from 2000 to 500. This means you can now manage only 500 email subscribers/contacts on their free plan, compared to 2000 contacts that you could use earlier. Mailchimp had possibly the largest free tier limit and offered bloggers and entrepreneurs who were just starting…
When looking at starting or upgrading your email marketing for your eCommerce business, you’ll most likely be comparing two of the top email service providers (ESPs): Omnisend and Klaviyo. I’ll give you the shock ending now: Omnisend and Klaviyo have a lot of feature parity, so on paper, their features are roughly equal. However, a…
Email marketing campaigns are among the most popular marketing methods, as they have the highest ROI of any other marketing campaign. That being said, email is often overused for marketing purposes, and as it goes, potential leads are overfed. This results in an overall lowering of the success rates of various email marketing campaigns, resulting…
Are you looking for email marketing software that you can use to generate, follow and convert subscribers into leads and leads into customers? Well, if you are, there are plenty that you can choose from. At the moment, there are 550+ email marketing software and platforms offering arrays of great features, each better than the…
We all know that the strongest relationships are built on the foundations of personal connections. The same holds for marketing as well – according to SmarterHQ, 72% of consumers have claimed that they only deal with personalized messaging. If you’ve been wondering how to personalize your messages on a large scale, you’ll be pleased to…
Can email marketing boost your SEO? Email marketing is one of the most converting digital marketing methods but how does it help SEOwise? In this article, we will discuss the same. At first glance, it might be hard to draw connections between SEO and email marketing since they follow distinct strategies. Email marketing is all…
Writing and sending out effective emails is a skill in itself. As an email marketer, you need to ensure that every email you send out serves a very specific purpose. No email deserves a lesser statute – whether it is to inform users of an upcoming event, the latest offers, or product updates or to…
