Email Marketing

Email still delivers the highest bang for the buck in digital channels, but only when you know exactly what to measure. With inboxes more crowded than ever, smart email analytics separate winning campaigns from pointless bustling. Below, we break down the key email marketing metrics you need to track, explain why they matter, and show…

Artificial intelligence has reshaped marketing. Marketers are now constantly looking for tools that can boost efficiency, streamline content creation, and supercharge SEO. AI marketing tools offer a competitive edge— helping you automate routine tasks, optimize your campaigns, and even generate creative ideas on the fly. Whether you’re a small business owner or part of a…

In today’s digital age, marketing and expanding your brand and business need certain tools and tactics. This is especially true for startups who want to reach out to more people and promote their brand. Now, these tools are data-driven; thus, you need to analyze and interpret this data to determine which marketing tricks work best…

Mailchimp recently announced that they are decreasing their free plan limit from 2000 to 500. This means you can now manage only 500 email subscribers/contacts on their free plan, compared to 2000 contacts that you could use earlier. Mailchimp had possibly the largest free tier limit and offered bloggers and entrepreneurs who were just starting…

When looking at starting or upgrading your email marketing for your eCommerce business, you’ll most likely be comparing two of the top email service providers (ESPs): Omnisend and Klaviyo. I’ll give you the shock ending now: Omnisend and Klaviyo have a lot of feature parity, so on paper, their features are roughly equal. However, a…

Email marketing campaigns are among the most popular marketing methods, as they have the highest ROI of any other marketing campaign. That being said, email is often overused for marketing purposes, and as it goes, potential leads are overfed. This results in an overall lowering of the success rates of various email marketing campaigns, resulting…

Are you looking for email marketing software that you can use to generate, follow and convert subscribers into leads and leads into customers? Well, if you are, there are plenty that you can choose from. At the moment, there are 550+ email marketing software and platforms offering arrays of great features, each better than the…

Can email marketing boost your SEO? Email marketing is one of the most converting digital marketing methods but how does it help SEOwise? In this article, we will discuss the same. At first glance, it might be hard to draw connections between SEO and email marketing since they follow distinct strategies. Email marketing is all…

Writing and sending out effective emails is a skill in itself. As an email marketer, you need to ensure that every email you send out serves a very specific purpose. No email deserves a lesser statute – whether it is to inform users of an upcoming event, the latest offers, or product updates or to…

Email is still the dominant form of official communication today. From salespeople and marketers to students, everyone is constantly striving to make a powerful first impression on their email recipients. After all, it is this importance that develops strong relationships and reinforces awareness about their brands, skills, or achievements. Thus, in order to communicate effectively…

95% of revenue goals are achieved only by sales teams who bring leads and opportunities regularly every month. Such a situation is possible only when you use the correct tools for doing the proper prospecting. Unless you do this, your sales can drop to 25%. Using a modern email finder tool provides users with a…