Use content as a powerful marketing tool. These articles explore effective strategies for creating and distributing valuable content to attract, engage, and retain an audience, ultimately driving profitable customer action.
There is no magic solution for doing content marketing right. A successful content marketing strategy requires patience, research, evaluation, and a whole lot of reconstruction. However, a number of marketers end up skipping the evaluation aspect. While evaluation may not generate immediate results, it definitely helps to optimize your strategy and avoid wastage of resources.…
If you have a blog or website with a lot of content, managing duplicate content can be complex. While Google has become very intelligent in handling duplicate content, there are still some parts where it cannot define original content. And if you are targeting other search engines (say, Bing), duplicate content becomes troublesome. Here when…
Content marketing audit may be a new term for some of us but it has been an essential part of online marketing since day 1. In this article, you will learn what a content marketing audit (generally called content audit) is and what are the best ways to do it. What is a Content Marketing…
No matter where you look right now, content marketing is everywhere. The concept is nothing new and is not a marketing strategy that requires a specialist’s ability to comprehend. It is always around the facets of the digital market. All blogger outreach platforms, magazines, newspapers, book publishers and TV stations are content marketers. Everyone knows and…
Every writer has a unique style—shaped by years of practice, experimentation, and a touch of individuality. Yet, behind the scenes, most great writers rely on certain writing techniques. These aren’t just tips picked up overnight but methods honed over time, often passed down like secret recipes. Some of these techniques might seem obvious at first…
Who doesn’t want to earn money? Who won’t want to, especially if the money comes sitting next to your laptop or computer? Online Money making is a sweet addiction that gets hold of every e-user sooner or later. This money-making process is somewhat very challenging in the beginning but once you start to figure out the what-to…
There are billions of websites out there, and yet only a small fraction of them rank high on Google. Google takes notice of these websites because of the content and relevancy, and that is why they are consistently higher ranked than the ones that haven’t been touched or updated since they started. Unless you are…
Blogs are essential for any website, serving as a key element to boost engagement and drive traffic. A well-crafted blog post can elevate your portfolio and build your online presence. Even if you’re already a good writer, improving your blog posts will only further enhance your skills and feed your writer’s creativity. Writing Blog Posts:…
Content readability is an important factor, and bloggers must pay attention to it as with good readability, your words impact the people in the right manner- increasing traffic, sales, and whatnot. Effective content with better readability can help you target the right audience, as the content is accessible and easy to understand. The content loses…
Guest posts are one of the most effective ways to get more exposure for content writers, get more traffic to their clients’/own sites, build a conversation and promote brand awareness. I have this 6 points checklist that I use to pitch guest posts to other blogs & magazines. Prove that you are the right person…
Blogging is one of the most exciting professions right now and also one of the easiest ones to get started with. In the last couple of years, it has grown from a hobby to a full-proof profession. By the time it has become an integral part of online marketing. Bloggers make more than half of…
Content is the king. This jargon has been heard many times. But great content alone will not do the trick. Having exceptional blogs, great articles and random keywords thrown in might catch the users’ eye but will fail to hold their interest for a longer time. Content that is SEO worthy will spin its magic…
