My Toolbox and Work Setup
Explore my toolbox, where I unveil my daily used top tools, hardware, and software, alongside WordPress plugins that fuel my content creation, web development, and online marketing ventures.
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Tools I Use Daily
Battle-tested tools that power my websites, content, and business operations.
AAWP
Best WordPress Plugin for Amazon Affiliates. With AAWP — it is quick and easy to create an affiliate box or insert the product links in a WordPress post, page or custom post type. I have been using this for 6 years now.
Marketers Delight
Marketers Delight is a Marketing-First and conversion-ready WordPress Theme for bloggers, entrepreneurs and business websites. Extend it with free to use dropins (addons that enhance your website), powerful hooks and filters. Used on this website and many more incredible websites. Ideal for both developers and general users.
Perfmatters
A lightweight WordPress performance plugin that I use to boost loading speed, unload unnecessary elements and to make UX faster. Highly recommended.
Rank Math
The BEST SEO plugin for WordPress. Rank Math makes on-page and technical SEO easier, faster, and more accurate. It gives you powerful tools to fix issues, boost rankings, and optimize every page with clarity. Go PRO if you can, but even the free version outperforms most paid SEO plugins.
WPX
The best hosting for WordPress websites and blogs. Undoubtedly one of the fastest and most optimized. Ideal if you have a lot of visitors and want to increase conversion. I use this hosting here at this website.
xCloud
My clean, fast server manager for cloud deployments. Cloud connects to my servers, sets up the full stack, handles SSL, updates, backups, and lets me deploy sites with a single click. I use it to remove server headaches completely so I can focus on building, not fixing infrastructure.
AppSumo
Marketplace for entrepreneurs and businesses. Get unlimited access and lifetime deals on software, templates and services. Get $3,370 in immediate value when you join AppSumo Plus. And… 10% off every tool you buy. Enjoy member-only perks that will help your business scale faster.
Blocksy
Exceptionally fast and modern WordPress theme for all types of users and businesses. Start building with Blocksy + any page builder you like, including Gutenberg. Blocksy is a lightweight WordPress theme designed to make website building a breeze. With its clean, modern design, extensive customization options, and seamless integration with popular plugins, Blocksy is an ideal choice for creating visually appealing, performance-optimized websites.
Code Snippets
Code Snippets is a functionality plugin that allows you to run PHP snippets and add custom content shortcodes from Backend without breaking your website. This means fewer plugin and much better customizations. Now comes with CodeSnippets Cloud and AI code generation.
Enpass
Enpass is a cheap, secure and cross-platform password manager. Save passwords & credit cards data offline using a secure vault. I use it to save passkeys, OTPs and secure notes on my Google Drive storage.
Fluent Forms
Fluent Forms is the ultimate WordPress form builder—fast, beginner-friendly, and budget-friendly. Design stunning forms effortlessly, from contact forms to advanced surveys, with powerful features at your fingertips. Perfect for creators, businesses, and bloggers alike. Affordable, reliable, and incredibly versatile—Fluent Forms truly has it all!
FlyingPress
Supercharge your WordPress site with FlyingPress, the ultimate performance optimization plugin. Experience blazing-fast load times with advanced caching, CSS/JS optimization, lazy loading, and font optimization. Paired with optional FlyingCDN, get higher SEO rankings, happier users, and effortless management.
GenerateBlocks
One of the finest Gutenberg/Block Editor plugins in the market. You can create almost any type of website with GenerateBlocks. Also comes with prebuilt layouts and a great customer support.
Hostinger
Tight on budget but still want solid performance? Hostinger is the easiest way to get your WordPress site online without burning money. It’s one of the fastest and most affordable hosts I’ve used. I run many client sites on it and the 99.99 percent uptime has held up well. Set it up the right way and Hostinger can deliver serious speed for the price.
Independent Analytics
Independent Analytics is a powerful WordPress plugin for tracking website analytics without relying on third-party services. It offers real-time data, user-friendly reports, and privacy-focused features, ensuring you get actionable insights while maintaining complete control over your website’s data.
InstaWP
From staging sites to live business websites, InstaWP simplifies WordPress site creation with instant setup, staging, and management tools tailored for developers and businesses. At competitive prices, InstaWP is a valuable resource for efficient WordPress development. My go-to tool for client website development and preview.
Internxt
A high-quality and secure cloud-storage solution that offers extreme value for money. Get a high-speed file storage with various bonus features like Meet, Cleaner, VPN - all included in lifetime deals starting at just $169.
Kadence Blocks
Literally the easiest Block Editor plugin. Use Kadence Blocks to create the site of your dreams in just a couple of clicks. A little costlier than others but allows you to install it on unlimited websites. Works with every theme. Also has a lifetime deal. Highly recommended!
MailerLite
MailerLite is a user-friendly email marketing tool designed to help businesses of all sizes connect with their audience. With customizable templates, automation features, and in-depth analytics, MailerLite lets you sell digital products, craft eye-catching emails and landing pages, and set up revenue-driving automations.
Nexter Blocks
NEXTERWP is the future first theme + blocks stack for WordPress. 90+ WordPress Gutenberg Blocks, Extensions, and a Powerful Theme – designed to revolutionize website building. Experience simplicity, speed, and full customization like never before. Perfect for creating versatile, professional websites effortlessly!
Notion
Notion is my go-to-tool for planning, running and growing my online business and client works. I use Notion to create content plans, generate drafts using AI and much more. I also use it to brainstorm ideas and study for my exams. It's free.
Novashare
Novashare is a lightweight social sharing plugin developed from the ground up with a performance-focused approach for Google Core Web Vitals.
PDF Expert
PDF Expert is my go-to PDF solution for annotating, editing and signing PDF files. Comes with every needed solution including AI & Machine Learning tools and has apps for Mac, iOS, iPadOS and now VisionOS. Ideal for students, businesses and entrepreneurs. Free version available.
Sapling
Perfection-centric grammar checker and AI writing assistant that works great for all types of needs. Sapling catches 60% more errors than Grammarly and has more business-centric features like autocomplete, snippets, and team collaboration.
ScalaHosting
ScalaHosting has been an absolute game-changer for my websites. Their cloud VPS performance is fast, secure, and rock-solid. The support team responds within minutes and genuinely cares about resolving issues. With built-in SPanel, I’ve saved money and gained total control. Highly recommended for professionals and businesses alike.
SEMrush
My favorite SEO tool for Backlink Audit and Keyword Research. Analyze sites and blow your competition away.
SendFox
Sendfox is the email marketing tool that brought back my passion for sending emails. The most straightforward tool in the market and at the same time with a good rate of derivability. Possibly the best Email Marketing software under this budget.
Shopify
Shopify is arguably the best eCommerce hosting and website building solution right now. Shopify is an all-in-one commerce platform to start, run, and grow a business. And it is now powering millions of businesses both online and offline. Free Trial, retail tools and per country pricing are available too.
SureCart
SureCart is my go-to alternative to WooCommerce when I want to sell digital products, services, subscriptions, or even run an affiliate program without touching a bulky setup. It’s fast, lightweight, and built on modern tech that actually feels modern. No bloat. No weird conflicts. No slow database queries. It just works.
Todoist
Todoist is a top-rated task management tool that helps you stay organized, focused, and productive. Whether you're managing personal to-dos or collaborating on team projects, Todoist offers a simple yet powerful interface to keep track of tasks, set deadlines, and prioritize work. With its seamless integration across devices and platforms, Todoist ensures you're always on top of your goals, no matter where you are. Simplify your life, boost productivity, and achieve more with Todoist.
WordPress.com
WordPress.com Business is my go-to when clients want the power of WordPress without the tech headaches. You get plugin support, custom themes, and solid SEO tools — all managed for you. It feels like self-hosted WordPress, but way easier to maintain. Perfect for serious bloggers, solopreneurs, and small biz sites that need to grow fast.
WP Grid Builder
WP Grid Builder is a powerful WordPress plugin for creating customizable grid layouts with advanced filtering options. It supports multiple layouts, integrates with popular plugins like WooCommerce and Elementor, and includes a drag-and-drop card builder. Designed for performance, it offers seamless indexing and AJAX filtering for dynamic, user-friendly content displays.
WP Rocket
The #1 premium performance and cache plugin for WordPress. It helps you optimize your site in minutes. Now with extensive CSS optimization. Highly recommended and used by us on all our WP sites.
Design & Development
- Pixelmator and Affinity Designer 2 for designing graphics
- Sublime Text 3 & VS Code for Development and Writing Hacks.
- SnippetsLab for Mac — for organizing my code snippets and other key data.
- Clop Pro for Image Optimization.
- CleanShot X to capture and annotate screenshots.
- Dropover for drag-and-drop file management.
- Versioning:
- Local WordPress® Development:
- Local by Flywheel/WP Engine
- Studio by WordPress.com
- xCloud also offers staging sites
- Optimized KaTeX for math-rendering.
- Programming Languages: PHP, Javascript (& jQuery), and Python
- Markup Languages: HTML5, CSS3, LaTeX, and MathML
SEO, Content & Marketing
- SEMrush – for Backlink Audit and Keyword Research.
- Google Docs and Chat – to handle documents created by my team.
Hardware
- All Apple:
- Mac Mini M4
- Macbook Air
- iPhone 16 Plus
- iPad Air
- Apple Magic Keyboard
- Apple Pencil
- AirPods Pro 3rd Generation
- PlayStation 5, Mi Notebook, Xbox Series S, LG 27″-4K Monitor (27UP850N-W).
Productivity Tools
- Craft — for notes, collaboration and media kits
- Things 3 for tasks.
- Raycast for almost everything else. Currently on the Premium plan.
- Claude & ChatGPT ($20 each)
WordPress Plugins
- Dynamic Month & Year into Posts to show auto-updating month, year and dates in content and meta.
- Perfmatters and LiteSpeed Cache for amazing performance.
- Rank Math SEO Pro for SEO. Better than Yoast. Better than anything else.
- Ninja Tables for complex data tables.
- GenerateBlocks Premium for literally everything that is not normal content.
- Admin and Site Enhancements (ASE) for many things.
- Shortcoder Pro for content shortcodes.
- Advanced Custom Fields – a total lifesaver.
- AAWP for Amazon Affiliates.
- Tangible Loops & Logic for inserting posts everywhere and creating dynamic lists.