Interfaces That Guide People Instead Of Confusing Them
Every pixel has a purpose. Every layout pushes action. I design interfaces that look beautiful and actually convert visitors into customers.
Redesign My Interface →Pretty Websites That Don’t Make Money Are Just Expensive Art
I have seen it too many times. A business spends ₹2-3 lakhs on a beautiful website redesign. Gorgeous typography. Stunning photography. Smooth animations. Awards-worthy aesthetics.
Six months later? Same conversion rate as before. Sometimes worse.
The designer focused on making something that looked good in their portfolio. Not something that actually worked for the business.
Good UI design is not about making things pretty. It is about making things clear. When someone lands on your page, do they immediately understand what you do, why they should care, and what to do next?
That is the job of UI design. Everything else is decoration.
I redesigned a landing page for a coaching institute. The original had a hero image of their building, a paragraph about their history, and a “Learn More” button. The new design? Clear value proposition in 8 words, social proof with 4,200+ students, specific outcomes achieved, and a “Book Free Session” button. Same content, restructured. Conversion rate: 1.2% → 4.8%.
I have been designing interfaces since 2008. I have watched trends come and go. You know what never goes out of style? Interfaces that make it easy for people to do what they came to do.
How I Approach Design
Not abstract principles. Specific decisions I make on every project.
Clarity Over Cleverness
Your headline should say what you do. Your buttons should say what they do. Your layout should make the hierarchy obvious. If visitors have to think about what something means, you have already lost.
Mobile-First, Not Mobile-Also
70%+ of your visitors are on phones. I do not design for desktop and then squeeze it into mobile. I start with mobile, where constraints force better decisions, then expand for larger screens.
Conversion Over Aesthetics
I will argue against a beautiful design element if it hurts conversions. That stunning video background? It is slowing your page. That creative navigation? It is confusing people. I prioritize what works.
Speed Is A Design Decision
Every image, font, animation adds weight. I design with performance in mind. Light font stacks. Optimized images. Purposeful animations. Fast pages convert better. Period.
What I Design
Web interfaces for businesses that need their website to generate revenue.
Landing Pages
Single pages designed for one job: get the visitor to take a specific action. Lead capture, webinar registration, product purchase, demo booking. I structure using proven frameworks (PAS, AIDA, BAB) while making them feel unique to your brand.
Marketing Websites
Multi-page sites that tell your company story and guide visitors toward becoming customers. Homepage, about, services, contact. Clear navigation, logical flow, consistent visual language. Websites that work like salespeople.
Web Application Interfaces
Dashboards, admin panels, member areas. Where visitors spend time doing actual work. Clean information architecture, intuitive interactions, low cognitive load. Making complex functionality feel simple.
eCommerce Experiences
Product pages that sell. Category pages that do not overwhelm. Checkout flows that do not lose customers. Shopping experiences that reduce friction at every step.
What You Actually Get
Not just pretty pictures. Practical assets your team can actually use.
Figma Design Files
Organized, properly named, with actual components. Not flat images, but real design files your team can inspect, measure, and extract assets from. Auto-layout. Responsive variants.
Component Library
Buttons, forms, cards, navigation. A system of reusable components so you can build new pages maintaining consistency. Design tokens for colors, typography, spacing.
Style Guide
Documentation of design decisions. Color palette with usage rules. Typography scales. Spacing system. Anyone on your team can make design-consistent updates.
Interactive Prototypes
Click-through prototypes that show how the design actually works. Test with real users. Get stakeholder buy-in. Understand the flow before development begins.
Developer Handoff
Specs, measurements, assets. Developers can inspect any element and get exact values. Exported assets in multiple formats. No guesswork during implementation.
Responsive Designs
Desktop, tablet, mobile. Each breakpoint designed intentionally, not just scaled down. Your site works beautifully on every screen size.
Packages & Pricing
From focused landing pages to complete design systems.
Landing Page
One high-converting page, designed right.
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Strategy & wireframes
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Desktop + mobile design
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2 revision rounds
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Figma files
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Developer specs
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5-7 days delivery
Marketing Website
Complete site design with component system.
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5-7 page designs
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Full responsive design
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Component library
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Style guide
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Interactive prototype
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3 revision rounds
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Developer handoff
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2-3 weeks delivery
Design System
Full design infrastructure for complex projects.
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Unlimited pages
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Complete design system
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Web app interfaces
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Extensive prototyping
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Team workshops
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Design documentation
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Ongoing collaboration
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Timeline based on scope
Design That Moved The Needle
IAS Coaching Institute
Cluttered homepage with no clear path to enrollment. 1.4% conversion rate.
Redesigned with clear value proposition, student success stories above fold. Result: 4.1% conversion rate. 193% improvement.
SaaS Product Dashboard
Users could not find key features. Support tickets piling up.
Restructured navigation, added contextual guidance. Result: 60% reduction in support tickets. User activation improved 35%.
D2C Skincare Brand
Beautiful product photos but customers could not understand product benefits.
Redesigned with clear benefit hierarchy, ingredient highlights. Result: Add-to-cart rate 2.8% → 5.2%. AOV up 18%.
B2B Services Company
Website looked outdated. Losing deals to competitors with better presentation.
Complete visual overhaul with case studies and clear differentiation. Result: 45% increase in qualified leads.
Tools I Use
Figma
Primary design tool. Components, auto-layout, prototyping. Real-time collaboration.
FigJam
Whiteboarding and brainstorming. User flows, site maps, planning sessions.
Photoshop
Image editing and asset creation. Photo manipulation, complex graphics.
Notion
Project documentation. Requirements, feedback, specifications in one place.
Common Questions
Do you also build the website?
Yes. I am a developer first, designer second. I can design and build end-to-end. If you have your own developer, I deliver files they can work with. Either way works.
What if I do not like the design?
That is what wireframes and revisions are for. We align on structure before I invest time in visuals. If the final design misses the mark, we revise until it works.
Can you match an existing brand?
Absolutely. If you have brand guidelines, I follow them. If you have a logo and colors but no formal guidelines, I build a cohesive visual system around what exists.
How many revisions are included?
Each package specifies revision rounds. Revisions mean changes to existing designs, not complete direction changes. I am clear about this upfront so there are no surprises.
What do you need from me?
A clear understanding of your business, customers, and goals. Examples of sites you like (and do not like). Brand assets if you have them. Content for the pages, at least in draft form.
How long does it take?
Landing page: 5-7 days. Marketing website: 2-3 weeks. Complex projects depend on scope. I provide realistic timelines upfront and stick to them.
Ready For A Website That Actually Works?
Stop settling for “good enough” design. Let us build something that looks great and converts visitors into customers.
Start Your Design Project →Free initial consultation. Share your project, get honest feedback.