Every Second Your Site Loads, You're Losing Money
I fix WordPress sites that should already be fast but aren't. Core Web Vitals, mobile speed, and server performance that lifts rankings and conversions.
The Slow Website Tax You're Already Paying
Every 100ms of load time costs you 1% of conversions. That's not marketing speak—it's documented by Amazon, Walmart, and dozens of case studies I've seen play out on client sites.
If your site takes 5 seconds to load instead of 2, you're losing roughly 30% of potential customers before they even see your offer.
Why Your WordPress Site Is Slow
After optimizing 800+ WordPress sites, I can tell you: WordPress itself isn't slow. Your site is slow because of specific, fixable problems.
A coaching institute was spending ₹2 lakhs/month on Google Ads. Their landing page took 8 seconds to load on mobile.
We cut it to 2.1 seconds. Same ad spend.
34% more enrollments.
That's ₹8+ lakhs additional revenue annually.What I Actually Fix
Not generic optimization tips. Specific technical problems killing your performance right now.
Core Web Vitals
LCP, FID, CLS—these directly impact your Google rankings since 2021. I fix the actual causes: render-blocking resources, layout shifts from lazy-loaded images, JavaScript that blocks the main thread.
Server Response
Your TTFB is probably 800ms+ when it should be under 200ms. I audit hosting, database queries, PHP config, and caching layers.
Asset Optimization
Strip the bloat—unused CSS, excessive fonts, uncompressed images. Implement proper lazy loading and CDN configuration.
Database Performance
Clean garbage, optimize tables, implement indexing. For WooCommerce sites, this alone can cut query time by 60%.
Caching Architecture
Full stack—Redis object caching, opcode caching, browser caching with proper headers, edge caching through CDN.
Mobile Performance
70% of your traffic is mobile. I test on actual devices in real network conditions. Critical CSS, reduced payloads, touch optimization.
How I Work
Not a generic audit report. Diagnosis + Treatment + Prevention.
Deep Audit
Day 1-2Manual testing across devices, networks, and locations. Database profiling, server analysis, render-blocking resource mapping. You get a detailed report in plain English.
Implementation
Day 3-7I do the actual work—server configuration, code optimization, asset compression, caching setup, CDN integration. Staging first, then production with zero downtime.
Documentation
Day 7-8I document every change—what was done, why, how to maintain it. Your insurance policy if you ever change developers.
Monitoring
OngoingPerformance degrades over time. I set up monitoring that alerts you before problems become visible to users.
Real Results From Real Projects
Packages & Pricing
Choose based on site complexity. Not sure? Free 15-minute call.
Speed Cleanup
Essential optimizations for immediate gains
- Performance audit
- Image optimization
- Caching configuration
- Database cleanup
- Plugin audit
- Before/after report
- 7 days support
Growth Stack
Full optimization for serious businesses
- Everything in Quick Fix
- Core Web Vitals fixes
- Server-side optimization
- Redis object caching
- Critical CSS generation
- JavaScript optimization
- 30 days monitoring
- 14 days support
Elite Performance
For high-traffic sites where ms = revenue
- Everything in Growth Stack
- Infrastructure optimization
- Custom caching strategy
- Load testing & capacity
- Geographic optimization
- Third-party script audit
- 90 days monitoring
- Priority support
Technologies I Work With
Hosting
Caching
CDN
Monitoring
Common Questions
How long does optimization take?
Speed Cleanup: 3-5 days. Growth Stack: 7-10 days. Elite: 2-4 weeks. I never rush work that could break your site.
Will this break my site?
I work on staging first and test thoroughly. You approve before going live. 800+ sites—I know what can go wrong.
Do you guarantee specific scores?
No one honestly can. What I guarantee is measurable improvement in all key metrics with detailed documentation.
What about ongoing maintenance?
Monthly retainers from ₹15,000/month. Continuous monitoring, regular optimization, and priority support.
Can you work with my hosting?
Yes, though I'll be honest if hosting is the bottleneck. If migration helps, I handle it as part of the project.
Non-WordPress sites?
WordPress is my specialty, but I also optimize Shopify, custom PHP, and static sites. Same principles apply.
Stop Losing Money to a Slow Website
Book a free 15-minute call. I'll look at your site, tell you what's actually wrong, and give an honest assessment.
Schedule Free Audit Call →No sales pitch. Just straight answers.