Branding That Makes People Remember You
Your visual identity shapes perception before anyone reads a single word. I create brand systems that build trust, command attention, and make your business look as professional as it actually is.
Design My Brand →First Impressions Are Visual
It takes 50 milliseconds for someone to form an opinion about your brand. Not 50 seconds. Milliseconds.
Before they read your headline, before they understand your offering, before they consciously decide anything, their brain has already made judgments based on what they see.
This is not about vanity. It is about perception.
A business with polished branding is perceived as more established, more trustworthy, more professional. Even if you are a one-person operation working from your spare bedroom, strong visual identity makes you look like you have your act together.
I have watched businesses struggle to close deals, not because their service was bad, but because their presentation did not match their capability. Pixelated logos stretched beyond recognition. Inconsistent colors across platforms. Social media graphics that look like they were made in MS Paint circa 2005. Every touchpoint screaming “we do not take this seriously.”
And I have seen the opposite. Small businesses that punch way above their weight because their branding is tight. Every email, every proposal, every social post reinforcing the same professional image. Clients assuming they are bigger and more established than they actually are.
The ROI of Good Branding
A consulting firm I worked with was losing proposals to larger competitors. Same expertise, lower prices, but they looked like the underdog.
After a complete rebrand, their close rate improved 40%. Nothing changed except how they presented themselves. Perception became reality.
I have been designing for 16+ years. I have created brand systems for startups, established businesses, government projects, and everything in between. Good branding is not about following trends or making things “pretty.” It is about creating visual systems that communicate the right message to the right people.
What I Create
Comprehensive brand assets that work together as a system. Not random design pieces.
Logo Systems
Not just one logo. A complete system with primary mark, alternate versions, icon variations, and lockups for different contexts. Your logo works on a billboard and a favicon. Dark backgrounds and light. Every use case covered.
Color Palettes
Strategic color selection based on your industry, audience, and positioning. Primary colors, secondary colors, accent colors. Exact hex codes, RGB values, CMYK for print. Colors that work everywhere without surprises.
Typography Systems
Font pairings that communicate your brand personality. Heading fonts, body fonts, accent fonts. Web-safe alternatives. Licensing guidance so you do not get sued. Type scales for different applications.
Social Media Templates
Canva templates your team can actually use without a design degree. Instagram posts, stories, carousels. LinkedIn banners and posts. YouTube thumbnails. Consistent branding across every platform.
Business Collateral
Business cards, letterheads, email signatures, presentation templates, proposal templates. Everything you need to look professional in client interactions. Print-ready files and editable templates.
Brand Guidelines
Documentation that ensures consistency even when you are not in the room. Logo usage rules, color specifications, typography guidelines, voice and tone. Anyone can stay on-brand without asking you.
How I Approach Branding
I do not start with Pinterest boards and color swatches. I start with questions. Design without strategy is just decoration.
Strategy First
Every branding project starts with discovery. I learn about your business, customers, competitors, and goals. We define brand attributes and create a creative brief that guides all design decisions.
Concepts, Not Options
I do not present 10 random logo ideas. I present 2-3 distinct concepts, each with clear strategic reasoning. Decisions are made on strategy, not personal preference.
Systems, Not Pieces
A logo is not a brand. A brand is a system of visual elements that work together. Website, business card, WhatsApp profile, conference banner. Everything considered upfront.
Practical Delivery
You get files you can actually use. Layered source files, vector formats, organized folders, and clear documentation. No hunting for assets or recreating work.
Team Handoff
Your team gets Canva templates they can edit, presentation decks in PowerPoint, and brand guidelines anyone can follow. No design skills required for day-to-day use.
Future-Proof Assets
Everything is built to scale. When you launch new products or enter new markets, your brand system adapts without starting from scratch. Built for where you are going.
Packages and Pricing
From focused logo projects to complete brand identity systems.
Logo System
Professional logo with all variations you need.
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Discovery questionnaire
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2-3 initial concepts
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2 revision rounds
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Primary logo
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Alternate versions
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Icon and favicon
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Light and dark variations
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All file formats
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Basic usage guidelines
Timeline: 7-10 business days
Full Brand Identity
Complete visual identity system for your business.
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Brand strategy session
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Competitor visual analysis
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Everything in Logo System
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Color palette (primary + secondary)
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Typography system
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Business card design
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Letterhead + email signature
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Social media templates
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Presentation template
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Brand guidelines document
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3 revision rounds
Timeline: 2-3 weeks
Creative Partner Retainer
Ongoing design support for growing businesses.
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10 hours of design/month
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Social media graphics
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Marketing materials
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Website graphics
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Presentation design
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Ad creatives
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Email banners
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Print materials
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48-hour turnaround
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Hours roll over (up to 10)
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Priority communication
Minimum: 3 months commitment
Industries I Have Worked With
16+ years means I have seen what works across different sectors.
Education & Coaching
UPSC institutes, MBA coaching, skill development platforms, online course creators. Brands that need to communicate expertise and trustworthiness to students and parents making significant investments.
Professional Services
Consultants, agencies, law firms, financial advisors, healthcare practices. Brands where credibility and professionalism directly impact whether clients sign on the dotted line.
Technology & SaaS
Software companies, tech startups, digital product companies. Brands that need to communicate innovation while remaining approachable and trustworthy to non-technical buyers.
Retail & eCommerce
D2C brands, fashion labels, lifestyle products, food and beverage. Brands where visual identity directly drives purchase decisions and customer loyalty in crowded markets.
Healthcare & Wellness
Clinics, wellness centers, fitness brands, mental health practices. Brands that need to balance professionalism with approachability and build trust in sensitive spaces.
Real Estate & Construction
Builders, architects, interior designers, property developers. Brands making high-stakes promises that require visual credibility to match the investment customers are making.
Branding That Made A Difference
IAS Coaching Institute
Challenge: Looked like every other coaching center. No visual differentiation despite premium pricing.
28% increase in direct inquiries. Maintained premium pricing.
B2B Consulting Firm
Challenge: Losing proposals to larger firms despite better expertise. Looked “small” in presentations.
Proposal close rate improved 40%.
D2C Wellness Brand
Challenge: Generic packaging that disappeared on shelves. No brand recognition despite quality products.
Social engagement up 65%. Increased shelf visibility.
Tech Startup
Challenge: Needed to look established for investor meetings despite being a 5-person team.
Successfully closed seed funding.
Architecture Firm
Challenge: Portfolio looked dated. Losing bids to younger firms with flashier presentations.
Won 3 major projects in first quarter after rebrand.
Online Course Creator
Challenge: Course materials looked amateur. Students hesitated despite great reviews.
Course sales increased 52%. Refund requests halved.
Common Questions
What if I do not like any of the concepts?
In 16 years, this has happened exactly once. The discovery process exists to prevent this. If we genuinely miss the mark, I will create additional concepts at no charge.
Can you work with my existing logo?
Yes. If your logo is solid but everything else is inconsistent, I can build a brand system around it. I will be honest about whether what you have is worth keeping.
Do you do print design?
Brochures, flyers, banners, packaging, whatever you need. All deliverables include print-ready files with proper bleed and CMYK colors.
What file formats do I get?
Everything. AI, EPS, SVG, PNG, JPG, PDF. Organized in clearly labeled folders. You will never come back saying “I need this in a different format.”
Can my team edit the templates?
Social media templates are in Canva. Presentation templates work in PowerPoint and Google Slides. I prioritize practical usability over tools that require designer skills.
How is this different from Fiverr?
Those platforms give you a logo. I give you a brand system. The difference is strategy, consistency, and files that actually work for real business needs.
Ready to Look as Good as You Actually Are?
Your brand’s visual identity shapes how people perceive your business before you say a word. Let us create something that builds trust and commands the attention you deserve.
Start Your Brand Project →Free consultation. Share your vision, get honest feedback on what you actually need.