Play Store Copywriting
App store listing copy that converts browsers into users. Play Store copywriting services optimize your title, short description, and full description for both search visibility and conversion. Professional app store copy communicates value instantly, incorporates relevant keywords naturally, and drives higher download rates from your existing App Store and Play Store traffic.
App store listing copy that converts browsers into users. I specialize in writing Google Play Store descriptions that communicate immediate value, highlight essential features, and are strategically optimized for App Store Optimization (ASO) to drive organic downloads.
The Criticality of App Store Copy
Your app listing is your primary sales page. For most users, the decision to download is made based on the information they encounter in the store. Weak, generic copy undermines all your development and marketing efforts.
Effective copy speaks directly to user pain points, offers compelling solutions, overcomes hesitation, and motivates immediate action.
Google Play Store Optimization
I optimize every critical text field to maximize visibility and conversion:
- App Title (50 characters): Strategic keyword placement for search ranking
- Short Description (80 characters): Compelling hook for search results
- Full Description (4000 characters): Long-form copy balancing ASO with persuasion
- What’s New: Update notes to re-engage existing users
App Store Optimization (ASO) Strategy
Visibility drives organic downloads. My ASO strategy includes in-depth keyword research, competitor gap analysis, strategic keyword density, category alignment, and search intent matching.
Conversion-Focused Copywriting
The goal is converting impressions to downloads through benefit-driven messaging, objection handling, trust signals, urgency creation, and clear calls to action.
Structured Feature Presentation
Long descriptions need scannability. I use bulleted lists, effective formatting, use case scenarios, and clear differentiators to make content digestible.
Localization Strategy
Reaching global markets requires cultural adaptation, local keyword research, international compliance review, and metadata optimization for each language.
A/B Testing
Google Play Console allows testing listing elements. I help design tests, form hypotheses, analyze results, and document learnings for continuous improvement.
Industry Expertise
I have optimized listings for productivity tools, health and fitness apps, education platforms, gaming apps, and finance tools.
Process
- Discovery: Understanding your app, users, and goals
- Research: Keyword and competitive analysis
- Drafting: Copy for all listing fields
- Revision: Refinement based on feedback
- Delivery: SEO-ready copy with formatting
Investment
App store copywriting is priced based on app complexity, languages needed, and whether ongoing testing is included. A detailed proposal is provided after discovery.