Content Marketing Services

Content marketing that attracts, engages, and converts your ideal customers over time. I develop and execute content strategies that build organic traffic, establish authority, and generate qualified leads through valuable, relevant content.

Why Content Marketing Works

Content marketing builds assets that appreciate in value. Unlike paid advertising that stops generating results the moment you stop paying, quality content continues generating traffic, leads, and customers for years after publication.

A single well-researched, well-optimized article can bring thousands of visitors monthly, compounding your return on investment indefinitely. Beyond traffic, content establishes your expertise and builds trust with potential customers before they ever contact sales.

Content Strategy Development

Effective content marketing requires strategic planning rather than random publishing. I develop comprehensive strategies covering audience research, content audit, keyword strategy, topic clusters, content calendar, distribution plan, and measurement framework.

Content Creation

I create or coordinate creation of various content types including blog posts, guides and tutorials, case studies, white papers, infographics, video content scripts, and podcast planning.

SEO-Driven Content

Content without search visibility wastes effort. I ensure every piece has strategic keyword targeting, proper on-page optimization, internal linking, link-worthy value, and ongoing updates to maintain rankings.

Content Distribution

Creating content is only half the challenge. Distribution ensures it reaches audiences through email promotion, social amplification, community engagement, influencer outreach, paid promotion, and repurposing across formats.

Lead Generation Content

Content marketing should generate measurable business results. I create lead magnets, gated content, landing pages, nurture sequences, and sales enablement materials.

Content Optimization

Existing content often has untapped potential. I improve performance through analysis, updates, consolidation, internal linking improvements, and conversion element additions.

Thought Leadership

Position your company and leaders as industry authorities through original research, industry commentary, executive content, guest posting, and speaking content development.

Content Operations

Sustainable content marketing requires efficient ongoing processes including editorial management, team coordination, quality assurance, publishing workflows, and performance tracking.

Measurement and Reporting

Content performance informs future investment decisions. I track traffic metrics, engagement, conversions, link performance, and ROI analysis.

Service Options

• Strategy Only: Comprehensive plan for internal execution
• Strategy + Management: Ongoing coordination of production
• Full Service: Complete strategy, creation, and distribution

Investment

Content marketing is an ongoing investment with cumulative returns. I offer project-based strategy work and retainer arrangements for ongoing content programs.