Content Marketing

Use content as a powerful marketing tool. These articles explore effective strategies for creating and distributing valuable content to attract, engage, and retain an audience, ultimately driving profitable customer action.

Subcategories of Content Marketing

edho pratama yeB9jDmHm6M unsplash

How to Get Your Articles Ranking on Google?

Billions of websites exist, but only a fraction rank on Google's first page. Getting your articles there requires understanding what Google actually rewards. I explain the specific factors that determine…

media journalism global daily news content concept

Writer’s Guide to Writing Better Blog Posts

A well-crafted blog post can elevate your entire website's portfolio. But writing better blog posts isn't about talent alone. It's about process: understanding your audience, structuring your arguments, optimizing for…

young lady typing on keyboard of laptop in living room

How to improve the readability of your content?

Content readability directly impacts whether your message reaches your audience. Poor readability means readers bounce, regardless of how good your content is. I share specific techniques for improving readability: sentence…