Systems That Nurture Leads Automatically
Your business should follow up even when you're offline. I build email sequences and automation workflows that convert cold leads into paying customers—without you lifting a finger.
The Follow-Up Problem Killing Your Revenue
I know what's happening in your business right now. Leads come in. You respond when you can. Some slip through the cracks. Most go cold because you were busy doing actual work.
It's not a character flaw. It's a system problem.
The average lead needs 7-8 touchpoints before they're ready to buy. But most businesses give up after one or two—not because they don't care, but because manually following up with every lead is impossible when you're also running a business.
Real Numbers
A coaching client was manually following up with webinar registrants. They converted 3% to paid calls. I built an automated sequence that nurtured them over 7 days. Same webinar. Same audience. 11% conversion rate.
Systems I Build
Not generic "email marketing." Specific automations tied to your business goals.
Lead Nurture Sequences
Someone downloads your lead magnet. Now what? I build sequences that educate, build trust, and move leads toward a buying decision. Genuinely helpful content that positions you as the obvious choice.
Onboarding Flows
New customer? New member? The first 7 days determine if they stick around. I design onboarding sequences that get people to the "aha moment" fast. Reduce churn. Increase lifetime value.
Abandoned Cart Recovery
70% of carts get abandoned. Most of those people actually wanted to buy. I build recovery sequences with properly-timed messages that address hesitation and offer just enough incentive.
Webinar & Launch Funnels
Before, during, after. Pre-webinar reminders to maximize attendance. Post-webinar follow-up to convert attendees. Replay sequences for those who missed it. The full funnel, automated.
Customer Retention
Acquiring a new customer costs 5x more than keeping an existing one. I build re-engagement campaigns, win-back sequences, review requests, referral prompts, and cross-sell flows.
CRM Workflows
Beyond email. Lead scoring. Pipeline automation. Task creation. Slack alerts for high-value leads. I connect your tools so leads never fall through cracks.
How I Think About Email
Most email marketing is terrible. I write emails differently.
One Job Per Email
Not three. Not five. One clear action you want the reader to take. Click a link. Reply to a question. Make a purchase. When you confuse people with multiple asks, they do nothing.
Human, Not Brand
Best-performing emails read like they came from a person. First-person voice. Conversational tone. Actual personality. Your subscribers want value from someone they trust.
Behavior-Based Triggers
Send based on what people do, not when they signed up. Clicked pricing? Send comparison guide. Visited checkout but didn't buy? Address objections. Context matters.
Platforms I Work With
I work with your existing tools—or recommend the right ones.
Packages & Pricing
From single sequences to complete automation ecosystems.
Single Sequence
One focused automation built right.
- Strategy session
- 5-7 email sequence
- All copy written
- Platform setup
- Basic segmentation
- 7 days support
Automation System
Complete funnel with multiple sequences.
- Full funnel strategy
- 3-4 connected sequences
- 15-25 emails total
- Advanced segmentation
- Behavior-based triggers
- CRM integration
- A/B test setup
- 14 days support
Revenue Engine
Full lifecycle automation infrastructure.
- Complete customer journey
- Unlimited sequences
- Multi-platform integration
- Lead scoring system
- Sales team workflows
- Custom reporting
- Deliverability optimization
- 30 days support
Real Results
UPSC Coaching Institute
14-email nurture sequence with case studies, student testimonials, and objection handling. Segmented by exam stage.
D2C Skincare Brand
4-email abandoned cart sequence with product education, reviews, and urgency. Plus browse abandonment flow.
B2B SaaS Company
10-email onboarding sequence tied to product usage triggers. Activated features they hadn't discovered.
Event Planning Agency
CRM setup with lead scoring. Automated nurture based on event type and timeline. Task creation for sales team.
Common Questions
Do you write the emails?
Yes. Strategy, copy, subject lines, CTAs. You review and approve. If you have existing copy you love, I can work with that. But most clients find my copy outperforms what they had.
What if I already have a platform?
I work with whatever you have. If your current platform is limiting you, I'll tell you honestly. But I'm not going to recommend switching just because I prefer a different tool.
How long until I see results?
Depends on your list size and traffic. If you have leads flowing in, you can see results within the first week. I set up proper tracking so you know exactly what's working.
What about deliverability?
It's part of every project. Domain authentication (SPF, DKIM, DMARC). List hygiene. Proper sending practices. Beautiful automation is worthless if nobody sees it.
Can you integrate with my tools?
Almost always yes. CRM, website, payment processor, webinar platform, course platform. If something doesn't have native integration, I build connections through Make or Zapier.
Will emails feel impersonal?
Not if done right. I write in your voice, use merge tags appropriately, and design sequences that respond to subscriber behavior. Your subscribers shouldn't be able to tell the difference.
Stop Letting Leads Slip Away
Your competitors are following up automatically. Your leads are waiting to hear from you. Let's build systems that nurture them even when you're focused on other things.
Build My Automation System →Free 20-minute strategy call. We'll map out your biggest automation opportunity.