UI Design Services

User interface design that balances visual appeal with functional clarity. I create digital experiences that look beautiful and work intuitively, whether for marketing websites, web applications, mobile apps, or software interfaces.

Design Philosophy

Good UI design is invisible to users. They should accomplish their goals naturally without thinking about the interface itself. Every visual element must serve a clear purpose, guiding attention and making interactions obvious.

I design interfaces that respect user intelligence while reducing cognitive load. Clear visual hierarchy, consistent interaction patterns, and thoughtful micro-interactions create experiences people genuinely enjoy using.

Website and Landing Page Design

Marketing websites need to accomplish business objectives while serving visitor needs. I design:

• Marketing Sites: Pages that communicate value clearly and drive conversions
• Corporate Sites: Professional presence that builds credibility and trust
• Landing Pages: Focused pages optimized for specific campaign goals
• Portfolio Sites: Showcase sites for creative professionals and agencies
• Content Sites: Blog and publication layouts that encourage reading

Web Application Design

Applications require different thinking than marketing sites. Users spend extended time in applications, making efficiency, learnability, and usability enormously important:

• Dashboards: Data visualization and overview screens that inform decisions
• Form Design: Input flows optimized for speed and accuracy
• Navigation Systems: Information architecture for complex applications
• Empty States: Guidance when users encounter no data or new features
• Notifications: Alert and feedback systems that inform without overwhelming
• Settings Interfaces: Preference and configuration screens that are approachable

Mobile App Design

Mobile interfaces face unique constraints and opportunities. I design apps following platform conventions while maintaining brand identity:

• iOS Design: Interfaces following Apple Human Interface Guidelines
• Android Design: Interfaces following Material Design principles
• Touch Optimization: Appropriately sized targets and intuitive gestures
• Responsive Layouts: Designs that adapt to various device sizes
• Offline States: Graceful handling when connectivity is limited

Design System Development

Scaling design across products and teams requires systematic thinking. I create design systems that maintain consistency while enabling flexibility:

• Component Libraries: Reusable UI elements with variants and states
• Style Foundations: Color, typography, spacing, and shadow systems
• Pattern Documentation: Common layouts and interaction patterns
• Usage Guidelines: Instructions for designers and developers
• Design Tokens: Values structured for seamless code handoff

Responsive Design

Users access interfaces on phones, tablets, laptops, and large desktop monitors. I design adaptively for all screen sizes:

• Mobile-First Approach: Design for constraints first, then enhance
• Breakpoint Strategy: Thoughtful adaptation at meaningful widths
• Touch vs Mouse: Appropriate interactions for each input method
• Content Priority: What matters most at each screen size
• Performance: Image and asset optimization for all devices

Accessibility-First Design

Inclusive design benefits all users. I follow WCAG guidelines to ensure interfaces work for everyone:

• Color Contrast: Sufficient contrast for text and interactive elements
• Keyboard Navigation: Full functionality without requiring a mouse
• Screen Readers: Proper labeling and semantic structure
• Touch Targets: Appropriately sized for motor differences
• Motion Sensitivity: Respecting reduced motion preferences
• Focus States: Clear indication of keyboard focus position

Interactive Prototyping

Static mockups cannot fully communicate interactive experiences. I create prototypes that demonstrate:

• User Flows: Complete paths through key tasks and journeys
• Micro-Interactions: Button states, hover effects, and transitions
• Form Behavior: Validation feedback and input interactions
• Animations: Motion that communicates state changes and relationships
• Loading States: Progress indication and skeleton screens

Developer Handoff

Beautiful designs only matter if developers can implement them accurately. I deliver:

• Organized Files: Figma files with proper naming and structure
• Specifications: Measurements, spacing, and behavior documentation
• Animation Specs: Timing, easing, and motion specifications
• Asset Exports: All required images and icons in appropriate formats
• Developer Communication: Direct collaboration during implementation

Design Process

1. Discovery: Understand users, business goals, and technical constraints
2. Research: Competitive analysis and design inspiration gathering
3. Wireframes: Low-fidelity layouts to validate structure and flow
4. Visual Design: High-fidelity mockups with complete styling
5. Prototyping: Interactive prototypes for testing and handoff
6. Refinement: Iteration based on feedback and testing insights
7. Handoff: Developer-ready specifications and assets

Design Tools

I design primarily in Figma for its collaboration capabilities, with additional specialized tools as needed:

• Figma: Primary design and prototyping tool
• FigJam: Collaborative ideation and workshop facilitation
• Principle/Rive: Complex animation specification
• Stark: Accessibility checking and contrast verification

Investment

UI design projects are scoped based on complexity, number of unique screens, and deliverable requirements. I provide detailed proposals after understanding your specific needs and constraints.