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If I haven’t tested it myself, I don’t write about it. 16 years of building sites, breaking things, and figuring out what actually works.

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The Different Attribution Models

What Is the Attribution Model, and Why Should You Care?

Attribution models determine how credit for conversions gets distributed across marketing touchpoints. Without proper attribution, you're guessing which channels actually drive revenue. From first-touch and last-touch to multi-touch and data-driven…