Best Copywriting Blogs to Follow in 2025
Picture this: You’re staring at a blank screen, trying to craft that perfect headline, and nothing seems to work. In the fast-paced world of digital marketing, finding actionable insights in a copywriting blog can save you countless hours and dollars. This comprehensive guide lays out a friendly, side-by-side review of the best copywriting blogs available in 2025. Each blog offers its own blend of creative strategies, data-driven insights, and practical tactics that can help boost your conversions and sharpen your content. Read on to discover which copywriting blog best aligns with your needs—whether you’re a freelancer, B2B specialist, storyteller, or data-driven marketer.
Best Copywriting Blogs
The List of 23 Best Copywriting Blogs
AWAI’s Copywriting Blog
URL: https://www.awai.com/blog/
AWAI’s copywriting blog, brought to you by the American Writers & Artists Institute, is a treasure trove of foundational knowledge. It provides comprehensive guides on everything from crafting killer sales letters to persuasive copywriting techniques. Ideal for beginners, this blog builds a strong educational framework and offers practical advice on negotiating rates and marketing your skills. Although some content leans toward traditional direct response methods and the blog is not updated regularly, this copywriting blog remains an essential starting point for anyone looking to build a solid copywriting career.
Copyblogger
Copyblogger is a pioneering copywriting blog that has significantly influenced modern content marketing. Its versatile content spans SEO tips, storytelling frameworks, and evergreen strategies that consistently deliver results. The well-known “10x Content Framework” is a highlight that many find invaluable for boosting traffic and engagement. On the downside, some of the best insights are now hidden behind a paywall, which might be a drawback if you prefer free resources. Despite this, Copyblogger remains a must-read for anyone seeking deep, strategic copywriting advice.
The Filthy Rich Writer Blog
URL: https://filthyrichwriter.com/blog/
The Filthy Rich Writer is a copywriting blog crafted specifically for freelancers. It provides brutally practical advice on managing clients, setting rates, and navigating the ups and downs of freelance work. The straightforward, no-nonsense tips—including ready-to-use email templates and real-world examples—offer clear, actionable guidance. Although its design may feel a bit dated and its focus is somewhat niche, this blog remains a go-to resource for freelancers seeking honest and practical copywriting advice.
Alex Cattoni’s Copy Posse Blog
URL: https://copyposse.com/blog/
Alex Cattoni’s Copy Posse copywriting blog brings a fresh and creative twist to the field. Known for breaking down complex strategies into easy-to-follow steps, it features engaging video tutorials and “fill-in-the-blank swipe files” that streamline the creative process. While its emphasis on creative copy may not cover every technical nuance, this dynamic blog is ideal for those who appreciate a visually engaging and friendly approach to copywriting.
Enchanting Marketing
URL: https://www.enchantingmarketing.com/
Enchanting Marketing is a copywriting blog that emphasizes clarity and the human touch. Led by Henneke Duistermaat, it offers friendly, ethical guidance on transforming dense copy into engaging, reader-friendly content. With clear before-and-after examples that illustrate how minor adjustments can boost readability, this blog is perfect for those looking to write authentically. Although advanced tactics may be limited for seasoned marketers, this blog remains a top choice for anyone aiming to craft compelling copy with ease.
Bob Bly’s Copywriting Blog
URL: https://www.bly.com/blog/
Bob Bly’s copywriting blog is a treasure trove of timeless wisdom. Emphasizing proven strategies and straightforward, actionable tips, it provides reliable guidance that has withstood the test of time. Though its conservative, no-frills approach may not cater to those seeking cutting-edge techniques, this blog is a solid foundation—especially for B2B copywriting and persuasive, results-driven content.
Smart Blogger
URL: https://smartblogger.com/
Smart Blogger is a widely recognized copywriting blog led by Jon Morrow. It strikes a perfect balance between creative storytelling and data-driven strategies, offering practical guides like the “Skyscraper Technique 2.0” that have helped boost search rankings and reader engagement. While some sections cater more to beginners, its actionable steps and strategic insights make it an excellent resource for anyone aiming to grow traffic and monetize their content effectively.
The Copywriter Club
URL: https://thecopywriterclub.com/
The Copywriter Club is a community-focused copywriting blog that dives into the realities of freelance copywriting. With transparent discussions on niche positioning, client retention, and income strategies—presented through a blend of blog posts and podcasts—it offers honest, actionable advice. Although updates may not be as frequent and the focus is mainly on freelancers, this blog remains invaluable for those seeking real-world guidance in a supportive community environment.
Make a Living Writing
URL: https://makealivingwriting.com/
Make a Living Writing is a practical copywriting blog that serves as a survival guide for freelance writers. It offers straightforward advice on pricing, identifying red flags, and landing high-paying projects. The no-fluff, mentor-like approach provides clear strategies that are both actionable and effective. While the content is text-heavy and primarily aimed at freelancers, this blog is indispensable for anyone looking to transform passion into profit through solid copywriting practices.
Radix Communications
URL: https://radix-communications.com/blog/
Radix Communications is a specialized copywriting blog that excels at simplifying complex B2B and technical topics. With its popular “Before & After” series, it transforms jargon-heavy material into clear, engaging copy. Although its focus is niche—mainly catering to tech and SaaS industries—this blog is essential for copywriters who need to make technical subjects accessible without sacrificing clarity plus for those who are looking to read from industry experts.
Nicole Bianchi’s Blog
URL: https://nicolebianchi.com/
Nicole Bianchi’s copywriting blog blends storytelling with practical copywriting techniques. Using creative frameworks like the “Hero’s Journey,” it shows how to craft narratives that captivate and convert. While the focus is primarily on narrative techniques rather than strict conversion tactics, this copywriting blog is ideal for those looking to add personality and emotion to their copy.
The Creative Copywriter
URL: https://www.thecreativecopywriter.co.uk/
The Creative Copywriter is a copywriting blog that champions ethical and inclusive writing. Sarah Turner’s in-depth tone audits and guidance on maintaining a consistent brand voice provide actionable insights for modern copywriters. Though its emphasis on ethical standards may feel cautious at times, this blog is invaluable for ensuring that your content is both engaging and respectful in today’s diverse landscape.
Copywriting Course
URL: https://copywritingcourse.com/
Copywriting Course is a practical, fast-paced copywriting blog created by Neville Medhora. It offers plug-and-play templates, cheat sheets, and frameworks—like the classic AIDA formula—that deliver quick wins for your copy. While the content is geared toward immediate, actionable advice and might seem a bit surface-level for advanced users, this blog is a reliable tool for anyone seeking fast and effective copy improvements.
Neil Patel’s Blog
URL: https://neilpatel.com/blog/
Neil Patel’s blog is a well-known digital marketing blog that also offers valuable copywriting insights. Renowned for its data-driven, actionable advice on SEO and conversion optimization, this blog covers a wide range of topics that can enhance your content strategy. However, recent shifts toward NP Digital and SEMrush-related content have introduced a more promotional tone, so readers should be aware that some sections lean toward commercial interests. Nonetheless, it remains a useful copywriting blog for those looking to combine creativity with measurable results.
HubSpot Blog
URL: https://blog.hubspot.com/marketing
HubSpot’s blog is a comprehensive marketing resource that covers everything from SEO to content strategy—and it offers plenty of copywriting insights as well. With research-backed articles on buyer personas, customer psychology, and content planning, this copywriting blog provides valuable guidance for refining your messaging. Although it doesn’t focus exclusively on copywriting, its breadth of information makes it an excellent resource for understanding the broader landscape of digital marketing.
Ann Handley’s MarketingProfs
URL: https://www.marketingprofs.com/
Ann Handley’s contributions to MarketingProfs have helped shape a unique copywriting blog that focuses on authentic communication. Blending humor, clear language, and actionable advice, it offers a refreshingly human approach to writing with clarity and personality. While the update frequency might be slower than other dedicated copywriting blogs, its emphasis on genuine, human-centered communication makes it a top resource for anyone looking to write with authenticity.
Content Marketing Institute (CMI)
URL: https://contentmarketinginstitute.com/
Content Marketing Institute is a cornerstone blog that doubles as an excellent copywriting blog. It provides in-depth guides, annual reports, and research-backed insights that are essential for strategic storytelling. Although some content is geared toward larger enterprises, its focus on the art of storytelling is invaluable for elevating your copy. This blog offers a big-picture view that complements more tactical, day-to-day copywriting strategies.
ProBlogger
ProBlogger, led by Darren Rowse, is a renowned copywriting blog that delivers practical tips on monetizing your blog and engaging your audience. Its straightforward advice on using power words, effective content strategies, and revenue generation techniques makes it a favorite among bloggers. While some topics may feel repetitive over time, this blog remains a solid choice for boosting your online presence through actionable copywriting insights.
Backlinko
Backlinko is widely recognized as one of the top SEO blogs—and it also serves as a highly effective copywriting blog. Known for its data-driven strategies and the famous “Skyscraper Technique,” it offers actionable insights that can significantly boost your search rankings. However, since its acquisition by SEMrush, the content has shifted toward a more profit-oriented approach, sometimes overshadowing its once-unbiased, data-focused advice. For those seeking clear and actionable SEO and copywriting strategies, Backlinko remains powerful, even with a more commercial tilt.
The Middle Finger Project
URL: https://www.themiddlefingerproject.org/blog/
The Middle Finger Project is an unconventional copywriting blog that challenges the status quo with bold, irreverent style and candid storytelling. Its freeform content offers raw insights into overcoming creative blocks and embracing authenticity. Although its unfiltered tone may not suit everyone, this blog is perfect for those ready to break free from conventional norms and explore daring copywriting strategies.
CoSchedule Blog
URL: https://coschedule.com/blog/
CoSchedule’s blog is a must-read copywriting blog for anyone looking to streamline their content strategy and boost productivity. It provides practical advice, editorial calendars, and headline formulas that help make content planning both efficient and effective. Although some posts may lean toward promoting their software solutions, the overall focus remains on delivering actionable strategies for better copywriting and content creation.
Grammarly Blog
URL: https://www.grammarly.com/blog/
Grammarly’s blog is a handy copywriting blog that offers essential tips on grammar, tone, and style. It serves as a practical guide for polishing your copy and ensuring clarity before publication. While its primary focus is on editing and style rather than in-depth copywriting strategies, the straightforward advice makes it an invaluable tool for catching common mistakes and refining your voice.
The Daily Carnage
URL: https://carney.co/daily-carnage/
The Daily Carnage is a lively copywriting blog and newsletter that delivers a daily dose of marketing inspiration. By gathering the best writing and marketing resources from across the web, it offers fresh ideas and innovative tools right to your inbox. Although its content is more of an appetizer than an in-depth analysis, it’s a great way to stay updated on the latest trends in copywriting and digital marketing.
How to Choose Your Go-To Copywriting Blogs
With so many excellent copywriting blogs available, selecting the right ones depends on your specific needs and goals. Here are a few pointers:
- For Freelancers: If you’re on a tight budget and need straightforward, actionable advice, blogs like The Filthy Rich Writer and Make a Living Writing offer no-nonsense tips that address real-world challenges.
- For B2B Writers: Blogs such as Bob Bly’s and Radix Communications focus on timeless principles and technical clarity, making them ideal for crafting copy that resonates with corporate audiences.
- For Storytellers: If weaving narratives into your copy is a priority, resources like Nicole Bianchi’s and Enchanting Marketing provide creative frameworks that add personality and emotional depth to your content.
- For Data-Driven Marketers: When the goal is to merge creativity with measurable results, copywriting blogs like Copyblogger, Neil Patel, HubSpot, and Backlinko deliver research-backed insights that ensure your content is both compelling and optimized.
Final Thoughts
The world of copywriting blogs is as diverse as it is valuable. Each blog reviewed here has its own strengths and shortcomings—from profit-oriented shifts at Backlinko and Neil Patel’s promotional leanings to the paywall limitations at Copyblogger. The key is to explore, compare, and choose the ones that best align with your style and objectives.
Whether you’re just starting out or looking to refine your advanced strategies, these copywriting blogs offer a wealth of actionable insights to help you boost conversions, improve engagement, and craft copy that truly connects. Bookmark a mix of these blogs, experiment with new tactics regularly, and track what works best for your unique audience.
Happy writing, and here’s to your continued success in 2025 and beyond!
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