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About Jenn Pereira

Jenn Pereira is a full-time marketing consultant and growth hacker who works for huge startups like Removal.AI. Currently, the co-founder of SaaSLaunchr.com - a full-stack SaaS marketing agency. She creates custom strategies for various clients to provide organic traffic growth and to streamline their revenue pipeline through effective SEO and content marketing.

The Different Attribution Models

What Is the Attribution Model, and Why Should You Care?

Attribution models determine how credit for conversions gets distributed across marketing touchpoints. Without proper attribution, you're guessing which channels actually drive revenue. From first-touch and last-touch to multi-touch and data-driven…

by Last updated: February 16, 2026