Keyword Research That Drives Real Traffic, Not Vanity Metrics
Most keyword research stops at search volume. Mine starts there. I map search intent, identify topical gaps, and build content roadmaps that turn keywords into traffic. Not a spreadsheet of 10,000 keywords. A strategy of 200 that matter.
Why Your Keyword Strategy Isn’t Working
Volume Obsession
Chasing high-volume keywords you’ll never rank for instead of profitable long-tails.
Intent Blindness
Targeting informational keywords on commercial pages and vice versa.
Isolated Keywords
No topical clusters, no semantic connections, no authority building.
Competitor Copying
Targeting what competitors rank for instead of gaps they miss.
Spreadsheet Graveyard
5,000 keywords in a CSV nobody opens, no prioritization, no action.
Set and Forget
Keyword research from 2 years ago, search behavior has shifted.
What You Get
Not a keyword dump. A complete content strategy built on data, intent, and competitive intelligence.
Seed keyword expansion (Ahrefs + manual research)
Search intent classification per keyword
Topical cluster mapping with hub-and-spoke architecture
Competitor keyword gap analysis (top 10 competitors)
SERP feature opportunity identification
Content brief for every priority keyword
12-month editorial calendar with publishing order
Quarterly refresh to capture emerging opportunities
Before
10,000 keywords, no plan
Random content
Copying competitors
One-time research
After
200 prioritized keywords with briefs
Clustered content that builds authority
Targeting gaps they miss
Quarterly updates, always current
How It Works
Seed Discovery
I audit your existing content, analyze your niche, and identify seed keywords from your business goals, customer questions, and competitor blind spots.
Expansion & Classification
Every keyword gets expanded through Ahrefs, classified by search intent (informational, navigational, commercial, transactional), and scored for difficulty vs. opportunity.
Cluster Architecture
Keywords get organized into topical clusters with hub pages and supporting content. Each cluster builds authority around a core topic Google cares about.
Editorial Calendar
You get a 12-month publishing roadmap with content briefs, priority order, and quarterly refresh cycles to capture new opportunities as search behavior evolves.
Stop Guessing What to Write. Start Knowing.
Get a keyword strategy built on search intent, competitive gaps, and topical authority. Every keyword comes with a content brief and a place in your editorial calendar.
Get My Keyword Strategy →