Marketing

Content is an essential part of the business. 91% of B2B and 86% of B2C marketers say content marketing is vital for reaching their target group. If you’re a savvy marketer who understands the effectiveness of inbound marketing, content must play a central role in your marketing. But there is so much writing out there…

There are a number of different aspects that come into running a business these days, and one of the main elements is having a clear understanding of who your audience is and what they want. This is important for organizations in all sectors, and these days, thanks to the improvements in the ways that people…

Nowadays, it has become increasingly difficult to keep up with the ever-changing landscape of online marketing. With so many strategies and tactics out there, it can be overwhelming to know where to focus your efforts. To aid you with sifting through it all, we’ll cover the top online marketing strategies that will help you get…

Before you can truly understand A/B testing and what are some of the best A/B testing tools like Google Optimize, you need to look at your website in a different light. Now I know that may sound stupid, but like many things in life, sometimes there is more to the story than meets the eye.…

As a startup owner, navigating the complex and ever-changing world of marketing strategies for your startup can be an exhausting challenge. From tight budgets to limited resources, it takes a lot of work to carve out a significant brand presence with small back pockets. Fortunately, there are plenty of tried-and-true marketing techniques that are both…

Employers and businesses are actively looking for marketers who can thrive and adapt in the modern innovative, tech-savvy marketplace. Therefore, you need to know the best marketing MBA programs that successfully keep up with the volatile marketing environment. Marketing MBA programs help students develop valuable skills across a wide range of business sectors, along with…

Event monetization is a process of making money from events. Event monetization is the process of converting your event into a profit-making venture. Events can be used as a tool to get people involved in your brand and make them loyal customers. It is important to have an effective plan for event monetization so that…

It is no secret that the internet has affected the way we live and work – but it has also affected the way businesses market themselves. In the past, marketing was all about print ads, TV commercials, and radio jingles. However, in the 21st century, digital marketing has certainly changed the game. This is especially…

The rise of digital marketing tactics for law firms is mostly attributable to the prevalence of social media and online resources. It’s no longer effective to rely just on word of mouth to acquire new consumers in today’s highly competitive and constantly developing business environment. You need to invest in effective digital marketing if you…

Kajabi is an all-in-one course creation platform ideal for building a successful online business. If you have been using it, you already probably know that it has some robust tools that can help you sell your digital products – including memberships, online courses, coaching programs, and podcasts. From what I have seen, the platform has…

No matter what kind of online business you have, as an entrepreneur, your priority always is to attract more customers to your business. In this, you use all the tools and techniques you can find. There is one such technique called inbound marketing. Inbound marketing is not a new concept, but not many businesses use…

When looking at starting or upgrading your email marketing for your eCommerce business, you’ll most likely be comparing two of the top email service providers (ESPs): Omnisend and Klaviyo. I’ll give you the shock ending now: Omnisend and Klaviyo have a lot of feature parity, so on paper, their features are roughly equal. However, a…