PPC advertising can be incredibly effective or incredibly expensive. Usually both. The difference is in the details: ad copy, targeting, landing page quality, and bid strategy. I share proven best…
Machine learning isn't science fiction anymore. It's a business tool. Companies using ML are making better decisions, predicting customer behavior, and automating processes that used to require entire teams. I…
SEO agencies exist because SEO is too complex for most business owners to handle alone. Between algorithm updates, technical audits, content strategy, and link building, there's more to SEO than…
IIT Bombay isn't just a college. It's a launchpad. From world-class faculty and cutting-edge research labs to a campus culture that pushes you beyond your limits, there are real reasons…
Business websites need different SEO than blogs or personal sites. Enterprise-level SEO requires more resources and the impact on profits is proportionally larger. I explain the warning signs that your…
Beautiful content is worthless if people can't read it. Readability impacts everything: consumer behavior, subscriptions, time on page, and conversion rates. I share a 15-point checklist for improving your site's…
Every year, millions of students attempt JEE, but only a fraction make it to IIT. What's surprising is that some successful candidates were average students. I've documented five inspiring stories…
Social media has consumed student life. But is that a good thing? The answer isn't black and white. Social platforms offer learning opportunities, networking, and creative expression. They also bring…
DevOps and open source are a natural match, like chocolate and peanut butter. The cultural values align perfectly: collaboration, transparency, continuous improvement, and community contribution. I explain how combining DevOps…
Your blog's design directly impacts whether visitors stay or leave. Good design isn't just aesthetics. It's functionality, readability, and user experience working together. I cover the essential design elements every…
Citations aren't just academic formalities. They protect you from plagiarism accusations, lend credibility to your arguments, and help readers verify your sources. I explain what citations are, why they matter,…
I've helped over 800 clients choose the right tech. The number one question I get: 'Which laptop should I buy?' The answer depends entirely on your needs. This beginner's checklist…
