About Gaurav Tiwari
WordPress developer, content strategist, and founder of Gatilab. I build websites that load in under a second, write content that ranks on the first page, and ship WordPress plugins running on thousands of live sites. One operator, sixteen years, no agency layers.
Years building on the web
Clients served
Projects shipped
Lifetime search impressions
Articles published
Plugin installs
Partner revenue generated
Citizens reached (GOI campaigns)
What I Do
Four disciplines, senior-level depth in each. Most clients need two or three of these working together.
Content That Ranks
Long-form articles, deep tutorials, ghostwriting, sales pages, and topical authority maps. 1,800+ pieces published. 248M+ search impressions. 300+ first-page Google rankings. Each article is built to compound traffic for years. I also design content strategies, editorial calendars, and 12-month roadmaps for founders who need a content engine, not just a blog post.
WordPress Development
Custom themes, plugins, and full-stack WordPress builds. Every site ships under a second with green Core Web Vitals because I architect for speed from line one. I work across Full Site Editing, block themes, Gutenberg, ACF, REST API, WP-CLI, and headless setups with React and Next.js. 800+ client projects and counting.
Performance Engineering
Server architecture, CDN strategy, caching layers, database tuning, Core Web Vitals remediation. I’ve taken sites from 8-second loads to sub-400ms. Hetzner, Cloudflare, Nginx, Redis, MariaDB, FlyingPress, Perfmatters — set up and maintained by me, not a managed-host abstraction.
Marketing & Business Strategy
Marketing plans, business plans, GTM strategy, positioning, ICP definition, pricing, channel mix, content calendars, and 12-month roadmaps. I’ve designed full marketing plans for early-stage founders, led digital operations for a state-level election campaign reaching 10M+ impressions, and managed national campaigns for the Government of India reaching 300M+ citizens.
Plugin & Product Development
I build and maintain WordPress plugins for affiliate link management, form handling, content blocks, site optimization, and CRM. Five plugins on WordPress.org with a 100% five-star rating, 7,500+ active installs, and 15,000+ total downloads. I also build AI-powered developer tools including MCP servers and Claude Code skills.
SEO & GEO
Technical SEO audits, on-page optimization, programmatic SEO, topical authority architecture, schema (JSON-LD), internal linking strategy, and AI search optimization (GEO). Every article I write is dual-channel optimized for both Google and AI search engines.
Products
Software I’ve built, maintain, and use in production every day. These aren’t side projects — they’re tools I created because nothing else met my standards.
Lightweight WordPress form plugin with full HTML control. Zero frontend JavaScript. Submissions, spam protection, email notifications, webhooks, conditional fields, polls, and a REST API. Built because every other form plugin loaded 200KB+ of scripts.
$59 one-time · Lifetime updates · v4.0.0
Affiliate link management with custom database tables, branded /go/ redirects, click tracking, nofollow/sponsored attributes, and CSV import/export. The Pretty Links replacement I built after they paywalled core features.
Free on WordPress.org · 5.0 stars · 7,500+ installs
30+ custom Gutenberg blocks: product boxes, comparison tables, FAQ accordions, review cards, callouts, checklists, and more. Auto-registers field groups. Powers every article on this site.
Premium · Active development
Drop-in shortcodes for dates, years, months, ages, and seasons. Evergreen articles stop reading “updated in 2021” and start refreshing themselves automatically.
Free on WordPress.org · 5.0 stars · 8,000+ installs
All-in-one WordPress optimization toolkit. 16 modules for performance, security, SEO, redirects, and content management. Toggle what you need, delete five plugins from your active list.
Free on WordPress.org · Active development
TypeScript MCP server that exposes any WordPress site’s REST API as MCP tools for AI agents. Hand-crafted endpoints, not a thin REST wrapper. Listed on the LobeHub MCP marketplace.
Open source · GitHub
Career
Sixteen years. Eight roles. One operator.
2018 – Present
Founder & Project Lead, Gatilab
Founded a full-service digital agency. Shipped 2,000+ projects spanning content writing, SEO retainers, WordPress builds, plugin development, marketing plans, and business strategy. 104% year-over-year growth. Led full website rebuilds for Anantam IAS, OnlyCUET, Hotel Shri Karni Niwas (Udaipur), and Rushu (luxury couture). Designed marketing and business plans for early-stage founders across 12+ countries.
2009 – Present
Independent Writer & Publisher
Published 1,800+ long-form articles on WordPress, SEO, software, and education. 248M+ lifetime search impressions. 300+ first-page Google rankings. Built gauravtiwari.org from a personal blog into a resource site serving 50,000+ monthly visitors. WordPress Core Contributor with accepted patches. 100% five-star plugin ratings across WordPress.org.
2016 – 2018
Ministry of Agriculture & Farmers Welfare, Government of India
Designed and managed nationwide digital campaigns for programs including the Soil Health Card Scheme and PM-Kisan. Campaigns reached 300M+ citizens across India. Received a letter of commendation from the Hon. Prime Minister of India for contributions to Digital India initiatives.
2015
Digital Operations Lead, Bihar State Election Campaign
Led digital operations for the state-level election campaign of a Deputy Chief Minister candidate. Managed campaign websites, social media strategy, and online content. 10M+ impressions during the campaign window.
2013 – 2014
Mathematics Faculty, Merit Academy Deoria
Visiting faculty teaching IIT-JEE, NDA, and B.Ed mathematics to 50+ students. This is where I learned to explain complex ideas clearly — the same instinct I bring to every tutorial and client explanation today.
Selected Clients
A few of the 800+ brands I’ve worked with across government, education, SaaS, e-commerce, and media.
GOVERNMENT & PUBLIC SECTOR
Ministry of Agriculture & Farmers Welfare (GOI) · PM Kisan · Office of Deputy Chief Minister, Bihar · state-level election campaign operations
EDUCATION & COACHING
Anantam IAS (UPSC CSE, Delhi) · IAS Compass by Rau’s IAS · OnlyCUET · GeoVerse by Gaurav Tripathi · Merit Academy Deoria · CollegeDunia
HOSTING & SAAS
YouStable · Googiehost · OnlyLoudest (acquired by YouStable) · PieSync (acquired by HubSpot) · QuestionBlogging
E-COMMERCE & LIFESTYLE
Rushu (luxury couture sarees, Delhi) · Hotel Shri Karni Niwas (Udaipur) · Trippy Mania · OveReview
MEDIA & PUBLISHING
DailyBlogging · Lokjan Today · Technuter · PC-Tablet · regional news and entertainment portals
AGENCIES & STARTUPS
Independent founders, marketing agencies, and bootstrapped startups across 12+ countries. References and portfolio available on request.
Skills & Toolkit
Not just tools I’ve heard of. Tools I use daily, have configured for production, and can troubleshoot at 2 AM.
CONTENT & SEO
Long-form articles · tutorials · ghostwriting · ebooks · whitepapers · editorial style guides · topical authority maps · technical SEO audits · programmatic SEO · schema (JSON-LD) · internal linking · GEO/AI search optimization · Rank Math · GSC · Ahrefs
COPYWRITING
Landing pages · sales pages · product descriptions · SEO meta · ad copy · PAS · AIDA · PASTOR · StoryBrand · A/B variants · microcopy · email sequences · newsletter copy
WORDPRESS
Full Site Editing · Block Themes · Gutenberg · ACF Pro · REST API · WP-CLI · Custom Post Types · Block Patterns · Interactivity API · Multisite · WooCommerce · FluentCart · Headless (React/Next.js)
INFRASTRUCTURE
Hetzner Cloud · DigitalOcean · Nginx · OpenLiteSpeed · MariaDB · Redis · Cloudflare (CDN, Workers, Cache Rules) · BunnyCDN · CloudPanel · xCloud · Docker
PERFORMANCE
FlyingPress · Perfmatters · Critical CSS · Core Web Vitals · server-timing headers · object caching · database optimization · asset pipeline tuning · lazy loading · prerendering
AI & AUTOMATION
Claude API · MCP servers · Claude Code skills · n8n · Make.com · Zapier · OpenAI · RAG workflows · GatilabOS (internal ops platform)
EMAIL MARKETING
FluentCRM · Kit (ConvertKit) · MailerLite · Mailchimp · ActiveCampaign · welcome sequences · nurture series · segmentation · deliverability · SPF/DKIM/DMARC
DEVELOPMENT
VS Code · Cursor · Ghostty · iTerm2 · TablePlus · Sequel Ace · Local by Flywheel · Studio · Git · GitHub Actions · PHP · JavaScript · TypeScript · Python
DESIGN
Figma · Sketch · Affinity Designer · Pixelmator Pro · UI/UX design · brand identity · responsive design · design systems · SVG illustration
About This Site
gauravtiwari.org has been live since 2008 (domain registered 2011). It’s a personal blog, portfolio, and resource hub covering WordPress, SEO, software, blogging, and education. 1,800+ articles published. 50,000+ monthly visitors.
The site runs on 9 active plugins — Rank Math Pro, FlyingPress, Perfmatters, GenerateBlocks, GT ACF Blocks, GT Link Manager, Core Forms, Fluent Commerce, and Independent Analytics. The theme is Marketers Delight. Hosting is Hetzner Cloud with Cloudflare CDN. Sub-second load times. Green Core Web Vitals across all pages.
Every tool, plugin, and hosting recommendation on this site has been tested in production on real client projects. Affiliate links are clearly disclosed. I only recommend what I use or have thoroughly tested. My toolbox page lists exactly what I run day to day.
I also run a weekly newsletter, The Friday Drop, where I share curated insights on WordPress, SEO, and content marketing every Friday.
Working Together
Fixed quotes. No hourly billing. No surprise invoices.
Digital Strategy
From $2,500
GTM strategy, positioning, ICP, content calendars, 12-month roadmaps
WordPress Builds
$2K – $15K
Custom themes, plugins, full-stack builds. Enterprise scoped individually.
Quick Fixes
From $35
Speed optimizations, plugin fixes, migration assistance, audits
Several clients work with me on a monthly retainer for content, maintenance, performance monitoring, and SEO. Retainers are scoped after a discovery call.
I’m based in Delhi and Kushinagar, India. Most clients are in the US, UK, and India. I work across all time zones. Communication over email, WhatsApp, or video calls. Typical turnaround: 3-5 business days for audits and small fixes, 2-4 weeks for medium projects.
Frequently Asked Questions
What services do you offer?
Content writing, SEO, WordPress development, custom theme and plugin building, performance optimization, marketing and business plans, email marketing, and digital strategy. Most projects are either building something new or fixing something that’s underperforming. Full services list.
Do you take on small projects?
Yes. Speed optimizations, plugin fixes, migration assistance, content audits, and one-time consultations are all common. Quick fixes start around $35. If it’s a quick fix, I’ll tell you upfront.
Can I hire you for ongoing work?
Yes. Several clients work with me on a monthly retainer for content, maintenance, performance monitoring, and SEO. Reach out and we can scope what fits.
Do you recommend tools you actually use?
Every tool I recommend has been tested on real projects. Many of them I’ve used for years. Some links are affiliate links, clearly disclosed. My toolbox page lists exactly what I run day to day. I’ve also built several of the tools I recommend — Core Forms, GT Link Manager, and GT ACF Blocks all run on this site.
What makes your content different?
I write from first-hand experience, not research summaries. When I say “I tested this on 12 sites,” I mean I literally set up 12 test environments and measured the results. Every article includes specific numbers, configurations, and outcomes from real projects.
Where are you based?
Delhi and Kushinagar, India. I work with clients across all time zones — most are in the US, UK, and India. Communication over email, WhatsApp, or video calls.
Let’s work together
Need a fast WordPress site, content that grows traffic, a plugin built right, or help figuring out what to build next?