From an individual creative to multi-billion dollar companies: everyone needs an icon or symbol to represent their brand. These icons/symbols represent companies’ work philosophy, commercial attitude, and future vision. Some people call these symbols a trademark & others term those as logo. Every company has a logo: from simple text-based G–text logo of Google to the sliced apple of Apple Inc. Creativity apart, these logos are extremely simple, distinctive & practical. Their versatile nature makes these unforgettable things.
I am designing logos for my clients & friends since 2013 and in these two years I have learned a lot about the how, what and how-nots of the logo design. This article is a summary of my logo-designing experiences. Which I suppose, would be great help for those who want to give logo making a fresh start.
Before a fresh start.
Think clearly what you are going to do. A logo is more than just drawing some texts and adding an icon. It’s more about the company it represents. For a great brand, you must plan to design a logo that is straightforward, memorable and enduring. By straightforward, I suggest your logo to be understandable by anyone. It shouldn’t look complicated by any angle. Eye-catching graphics are easily memorized and so are simpler ones. So, to spot your impression on your consumer — you must go for a logo that is visually appealing & simple. Now, after you got all on the spot, it must satisfy your company/client (or you, yourself) and other people. Logo feedback may come at the last after you finish designing it but it’s somewhat the most important step of it. It’s very hard to design a logo that will impress both your employees and your customers. So, if your company and you are truly serious to your trademark— I suggest to hire someone who is very good at it. Plus it involves a time-taking process of learning and understanding modern design patterns. Even if you are very good at designing tools — maybe you’ll never be able to figure what suits best to your company without knowing how graphical strategies work.
Which one is a great logo and which one is not?
Whatever it may look like but a logo that interacts with your consumers as a true brand — is perfect. A great logo is not made with some text or an icon or leaves, flowers and decals — a great logo is not always colorful. A great logo is the one which speaks a great story on your behalf.
So, there is no single way of knowing which logo would perfect for your brand. But instead, we can know which one will NOT be okay for the brand.
A logo will not be suitable for your brand if
- It’s not unique.
- It doesn’t meet the latest design trends.
- It’s very complex.
- It’s impractical and unmemorable.
- It has unsuitable colors and curves.
- You like it but no one else does.
- It’s not adaptable to any background you want to use.
An easy 8-step guide to design a logo?
- Step 1: Download and Install vector designing applications. (Easy)
- Step 2: Collect fonts & graphic packs. (Easy)
- Step 3: Learn about Color Theory/Design Patterns. (Hard)
- Step 4: Learn from others. (Medium)
- Step 5: Draw something cool. (Hard)
- Step 6: Try variants. (Easy)
- Step 7: Render it at the best resolution. (Easy)
- Step 7: Get feedback. (Medium to Hard)
- Step 8: Improve (Optional) (Hard)