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Content Strategy for Bloggers

5 Topics • 14 Lessons

Create content that attracts, engages, and converts. Covers niche selection, content pillars, keyword-driven planning, editorial calendars, writing craft, content formats, repurposing, batching, visual content, collaboration, distribution, auditing, and building a content engine. Strategy that compounds.

Create content that attracts, engages, and converts. Covers niche selection, content pillars, keyword-driven planning, editorial calendars, writing craft, content formats, repurposing, batching, visual content, collaboration, distribution, auditing, and building a content engine. Strategy that compounds.

What you'll learn

  • Define content pillars and build a keyword-driven editorial calendar
  • Write blog posts in multiple formats that attract and engage readers
  • Repurpose, batch, and distribute content for maximum reach
  • Audit and prune existing content to build a self-sustaining content engine

Level: Beginner · Duration: 3 hr 7 min

Course Contents