BONUS: NO-SALE NEWSLETTER EMAIL
Send: any time in the 2 weeks before Halloween.
Skip it if you have nothing useful to share this week.

Subject: Our Halloween hours and what is new this week
Other subject options: [NUMBER] Halloween ideas from [BUSINESS NAME]
Other subject options: What we are making for Halloween this year
Preview text: [MOST USEFUL ITEM, IN A FEW WORDS]. No sale, just a quick update.

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Hi [FIRST NAME],

A quick Halloween update from [BUSINESS NAME].

- Hours: [HALLOWEEN HOURS, OR "OUR USUAL HOURS, NO CHANGES"]
- New this week: [ONE PRODUCT, SERVICE OR PIECE OF WORK, IN ONE LINE]
- Worth knowing: [ONE USEFUL TIP, LOCAL EVENT OR SAFETY NOTE FOR HALLOWEEN NIGHT]

[Optional: [WHAT YOU ARE DOING FOR HALLOWEEN, SUCH AS HANDING OUT TREATS AT THE DOOR].]

Button: [SEE WHAT IS NEW / CHECK OUR HOURS] -> [LINK]

Have a safe Halloween,
[YOUR NAME]
[BUSINESS NAME]

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[BUSINESS NAME], [POSTAL ADDRESS]
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