HALLOWEEN EMAIL TEMPLATES FOR SMALL BUSINESSES
Replace every [PLACEHOLDER] before you send.

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EMAIL 1: TEASER EMAIL
Send: 3 to 7 days before the sale starts.
Skip it if the sale dates or the discount are not confirmed yet.

Subject: Our Halloween sale starts [START DAY]
Other subject options: A Halloween heads-up for our subscribers
Other subject options: Mark [START DATE] for [BUSINESS NAME]
Preview text: [DISCOUNT] off [PRODUCT OR COLLECTION], and you hear about it first.

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Hi [FIRST NAME],

A quick heads-up before Halloween week gets busy.

Our Halloween sale starts on [START DATE] and runs until [END DATE, TIME AND TIME ZONE]. You will get [DISCOUNT] off [PRODUCT OR COLLECTION].

[Optional: Subscribers get early access from [EARLY ACCESS TIME AND TIME ZONE]. Watch your inbox that morning.]

If there's something you've had your eye on, note it down now so you can grab it on day one.

Button: Browse [PRODUCT OR COLLECTION] -> [LINK TO PRODUCT OR COLLECTION]

See you on [START DAY],
[YOUR NAME]
[BUSINESS NAME]

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[BUSINESS NAME], [POSTAL ADDRESS]
You're getting this email because you signed up at [WHERE THEY SIGNED UP].
Unsubscribe: [UNSUBSCRIBE LINK]

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EMAIL 2: SALE ANNOUNCEMENT EMAIL
Send: the morning the sale starts.
Skip it if you are not running a sale; use the event or no-discount emails instead.

Subject: Our Halloween sale is on: [DISCOUNT] off [PRODUCT OR COLLECTION]
Other subject options: [DISCOUNT] off for Halloween, until [END DAY]
Other subject options: No tricks: [DISCOUNT] off [PRODUCT OR COLLECTION]
Preview text: Use code [CODE] by [END DATE, TIME AND TIME ZONE]. Details inside.

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Hi [FIRST NAME],

Our Halloween sale is live. From now until [END DATE, TIME AND TIME ZONE], you get [DISCOUNT] off [PRODUCT OR COLLECTION].

How it works:

- Use code [CODE] at checkout. [OR, IF IT APPLIES AUTOMATICALLY: The discount shows at checkout, no code needed.]
- The offer covers [ELIGIBLE PRODUCTS]. It does not include [EXCLUSIONS].
- Order by [ORDER-BY DATE] for delivery or pickup before Halloween.

[ONE LINE ABOUT YOUR MOST POPULAR HALLOWEEN ITEM AND WHO IT SUITS.]

Button: Shop the Halloween sale -> [LINK TO SALE PAGE]

Happy Halloween,
[YOUR NAME]
[BUSINESS NAME]

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[BUSINESS NAME], [POSTAL ADDRESS]
You're getting this email because you signed up at [WHERE THEY SIGNED UP].
Unsubscribe: [UNSUBSCRIBE LINK]

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EMAIL 3: MID-SALE REMINDER EMAIL
Send: halfway through a sale that runs 5 days or longer.
Skip it if the sale lasts 4 days or less, or you have nothing new to tell people.

Subject: 3 Halloween picks from [BUSINESS NAME]
Other subject options: Not sure what to pick? Start with these 3
Other subject options: Still deciding? Here is what people are choosing
Preview text: Three picks to make it easier. [DISCOUNT] off until [END DAY].

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Hi [FIRST NAME],

If you haven't picked anything from our Halloween sale yet, here are 3 places to start:

- [PRODUCT 1]: [WHO IT SUITS, IN ONE LINE]
- [PRODUCT 2]: [WHO IT SUITS, IN ONE LINE]
- [PRODUCT 3]: [WHO IT SUITS, IN ONE LINE]

[DISCOUNT] still applies to all 3 with code [CODE] until [END DATE, TIME AND TIME ZONE].

[Optional: Ordering a gift? [GIFT WRAP, GIFT NOTE OR DELIVERY DETAIL].]

Button: See the 3 picks -> [LINK TO PICKS OR SALE PAGE]

Thanks,
[YOUR NAME]
[BUSINESS NAME]

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[BUSINESS NAME], [POSTAL ADDRESS]
You're getting this email because you signed up at [WHERE THEY SIGNED UP].
Unsubscribe: [UNSUBSCRIBE LINK]

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EMAIL 4: LAST-CHANCE EMAIL
Send: the last day of the sale, at least 4 hours before it ends.
Skip it if the sale has no fixed end time, or you plan to extend it.

Subject: Last day: [DISCOUNT] off ends at [END TIME AND TIME ZONE]
Other subject options: Our Halloween sale ends tonight
Other subject options: Final hours for [DISCOUNT] off [PRODUCT OR COLLECTION]
Preview text: After [END TIME], prices go back to normal. Code [CODE].

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Hi [FIRST NAME],

A short one today. Our Halloween sale ends at [END TIME AND TIME ZONE] tonight. After that, [PRODUCT OR COLLECTION] goes back to full price.

If you have been meaning to order, code [CODE] still works until then.

[Only if true: [ITEM] is down to its last [NUMBER] in stock.]

Button: Order before [END TIME] -> [LINK TO SALE PAGE]

Thank you for shopping small this Halloween.
[YOUR NAME]
[BUSINESS NAME]

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[BUSINESS NAME], [POSTAL ADDRESS]
You're getting this email because you signed up at [WHERE THEY SIGNED UP].
Unsubscribe: [UNSUBSCRIBE LINK]

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EMAIL 5: EVENT INVITATION EMAIL
Send: 2 to 3 weeks before the event.
Skip it if the date, venue or RSVP link is not final.

Subject: You're invited: [EVENT NAME] on [EVENT DATE]
Other subject options: Join us for Halloween at [BUSINESS NAME]
Other subject options: [EVENT NAME]: [EVENT DATE], [START TIME]
Preview text: [WHAT HAPPENS, IN A FEW WORDS]. RSVP by [RSVP DEADLINE].

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Hi [FIRST NAME],

We're hosting [EVENT NAME] this Halloween, and we would love to see you there.

- When: [EVENT DATE], [START TIME] to [END TIME] [TIME ZONE]
- Where: [VENUE NAME AND ADDRESS, OR "ONLINE: WE WILL SEND THE LINK AFTER YOU RSVP"]
- What happens: [2 OR 3 ACTIVITIES]
- Cost: [FREE, OR THE PRICE AND WHAT IT INCLUDES]
- Good to know: [AGES, ACCESSIBILITY, PARKING, WHAT TO BRING]

Please RSVP by [RSVP DEADLINE] so we can plan [TREATS, SEATS OR MATERIALS] for everyone.

[Only if true: Spaces are limited to [CAPACITY].]

Button: RSVP for [EVENT NAME] -> [RSVP LINK]

Hope to see you there,
[YOUR NAME]
[BUSINESS NAME]

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[BUSINESS NAME], [POSTAL ADDRESS]
You're getting this email because you signed up at [WHERE THEY SIGNED UP].
Unsubscribe: [UNSUBSCRIBE LINK]

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EMAIL 6: EVENT REMINDER EMAIL
Send: the day before the event, to people who RSVPed.
Skip it if you are sending to people who did not RSVP; send them the invitation again instead.

Subject: Tomorrow: [EVENT NAME] at [START TIME]
Other subject options: See you tomorrow at [BUSINESS NAME]
Other subject options: Your [EVENT NAME] details for tomorrow
Preview text: Time, address and what to bring, all in one place.

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Hi [FIRST NAME],

[EVENT NAME] is tomorrow, and we're looking forward to seeing you. Here is everything in one place:

- Time: [START TIME] to [END TIME] [TIME ZONE]
- Address: [VENUE ADDRESS] (map: [MAP LINK]), or join online here: [JOIN LINK]
- Parking or entry: [PARKING OR ENTRY DETAIL]
- Bring: [WHAT TO BRING, OR "NOTHING, WE HAVE IT COVERED"]

Can't make it any more? Reply to this email or use the link below so we can offer your spot to someone else.

Button: Change or cancel my RSVP -> [RSVP MANAGEMENT LINK]

See you tomorrow,
[YOUR NAME]
[BUSINESS NAME]

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[BUSINESS NAME], [POSTAL ADDRESS]
You're getting this email because you signed up at [WHERE THEY SIGNED UP].
Unsubscribe: [UNSUBSCRIBE LINK]

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EMAIL 7: POST-HALLOWEEN THANK-YOU EMAIL
Send: 1 to 3 days after Halloween or after the event.
Skip it if you have nothing true to thank people for; skip it rather than send a generic one.

Subject: Thank you for a great Halloween
Other subject options: Halloween is over. Here is what comes next at [BUSINESS NAME]
Other subject options: Photos from [EVENT NAME]
Preview text: A thank-you, [PHOTOS OR ONE REAL RESULT] and what we have planned for November.

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Hi [FIRST NAME],

Thank you for [SHOPPING WITH US / COMING TO EVENT NAME] this Halloween.

[ONE TRUE DETAIL, FOR EXAMPLE WHAT YOU RAISED, MADE OR SOLD OUT OF. DELETE THIS LINE IF YOU DO NOT HAVE ONE.]

[Optional: Photos from the day are here: [PHOTO LINK].]

[Optional: Leftover Halloween stock is [DISCOUNT] off until [DATE] while it lasts.]

Next up: [WHAT IS COMING, SUCH AS HOLIDAY HOURS, A NEW COLLECTION OR YOUR NEXT EVENT].

One question before you go: what should we do differently next Halloween? Just hit reply. We read every answer.

Button: [SEE THE PHOTOS / SHOP WHAT IS LEFT] -> [LINK]

Thanks again,
[YOUR NAME]
[BUSINESS NAME]

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[BUSINESS NAME], [POSTAL ADDRESS]
You're getting this email because you signed up at [WHERE THEY SIGNED UP].
Unsubscribe: [UNSUBSCRIBE LINK]

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BONUS: NO-SALE NEWSLETTER EMAIL
Send: any time in the 2 weeks before Halloween.
Skip it if you have nothing useful to share this week.

Subject: Our Halloween hours and what is new this week
Other subject options: [NUMBER] Halloween ideas from [BUSINESS NAME]
Other subject options: What we are making for Halloween this year
Preview text: [MOST USEFUL ITEM, IN A FEW WORDS]. No sale, just a quick update.

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Hi [FIRST NAME],

A quick Halloween update from [BUSINESS NAME].

- Hours: [HALLOWEEN HOURS, OR "OUR USUAL HOURS, NO CHANGES"]
- New this week: [ONE PRODUCT, SERVICE OR PIECE OF WORK, IN ONE LINE]
- Worth knowing: [ONE USEFUL TIP, LOCAL EVENT OR SAFETY NOTE FOR HALLOWEEN NIGHT]

[Optional: [WHAT YOU ARE DOING FOR HALLOWEEN, SUCH AS HANDING OUT TREATS AT THE DOOR].]

Button: [SEE WHAT IS NEW / CHECK OUR HOURS] -> [LINK]

Have a safe Halloween,
[YOUR NAME]
[BUSINESS NAME]

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[BUSINESS NAME], [POSTAL ADDRESS]
You're getting this email because you signed up at [WHERE THEY SIGNED UP].
Unsubscribe: [UNSUBSCRIBE LINK]


MORE SUBJECT LINES BY INTENT (none repeat the templates above)

SALE ANNOUNCEMENT
- Halloween sale: [DISCOUNT] off starts now  |  Preview: Code [CODE], until [END DAY].
- Treat yourself: [DISCOUNT] off [PRODUCT] this week
- [DISCOUNT] off everything in [COLLECTION] for Halloween
- Our Halloween sale opens for subscribers first  |  Preview: Early access now, the public sale on [DATE].
- Halloween deal: [PRODUCT] for [SALE PRICE]

TEASER
- Something is brewing for [START DATE]
- Save the date: our Halloween sale starts [START DAY]
- Coming [START DAY]: [DISCOUNT] off [PRODUCT]  |  Preview: Subscribers hear first. Here are the dates.

REMINDER
- Order by [DATE] to get it before Halloween  |  Preview: Delivery cut-off for [REGION OR SERVICE].
- Halfway through our Halloween sale
- Our most-ordered Halloween item this week  |  Preview: Plus 2 more picks, still [DISCOUNT] off.

LAST CHANCE
- Witching hour: [DISCOUNT] off ends at midnight [TIME ZONE]
- Ends today: [DISCOUNT] off [PRODUCT]  |  Preview: Full price returns at [END TIME].
- Code [CODE] stops working at [END TIME]

EVENT INVITATION
- Costumes welcome: [EVENT NAME], [DATE]
- Halloween at [BUSINESS NAME] this [DAY OF THE WEEK]  |  Preview: [START TIME], [FREE OR PRICE], RSVP by [DEADLINE].
- Bring the kids: [EVENT NAME] on [DATE]

NO DISCOUNT
- A quick Halloween update from [BUSINESS NAME]
- Our hours on Halloween night
- A few Halloween notes from [BUSINESS NAME]  |  Preview: No sale, just things we think you will find useful.

THANK YOU
- We raised [AMOUNT] for [CAUSE]. Thank you
- Leftover Halloween stock, [DISCOUNT] off  |  Preview: Until [DATE] or until it runs out.
- One question about Halloween  |  Preview: Your reply shapes what we do next year.
