EMAIL 4: LAST-CHANCE EMAIL
Send: the last day of the sale, at least 4 hours before it ends.
Skip it if the sale has no fixed end time, or you plan to extend it.

Subject: Last day: [DISCOUNT] off ends at [END TIME AND TIME ZONE]
Other subject options: Our Halloween sale ends tonight
Other subject options: Final hours for [DISCOUNT] off [PRODUCT OR COLLECTION]
Preview text: After [END TIME], prices go back to normal. Code [CODE].

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Hi [FIRST NAME],

A short one today. Our Halloween sale ends at [END TIME AND TIME ZONE] tonight. After that, [PRODUCT OR COLLECTION] goes back to full price.

If you have been meaning to order, code [CODE] still works until then.

[Only if true: [ITEM] is down to its last [NUMBER] in stock.]

Button: Order before [END TIME] -> [LINK TO SALE PAGE]

Thank you for shopping small this Halloween.
[YOUR NAME]
[BUSINESS NAME]

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[BUSINESS NAME], [POSTAL ADDRESS]
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