EMAIL 2: SALE ANNOUNCEMENT EMAIL
Send: the morning the sale starts.
Skip it if you are not running a sale; use the event or no-discount emails instead.

Subject: Our Halloween sale is on: [DISCOUNT] off [PRODUCT OR COLLECTION]
Other subject options: [DISCOUNT] off for Halloween, until [END DAY]
Other subject options: No tricks: [DISCOUNT] off [PRODUCT OR COLLECTION]
Preview text: Use code [CODE] by [END DATE, TIME AND TIME ZONE]. Details inside.

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Hi [FIRST NAME],

Our Halloween sale is live. From now until [END DATE, TIME AND TIME ZONE], you get [DISCOUNT] off [PRODUCT OR COLLECTION].

How it works:

- Use code [CODE] at checkout. [OR, IF IT APPLIES AUTOMATICALLY: The discount shows at checkout, no code needed.]
- The offer covers [ELIGIBLE PRODUCTS]. It does not include [EXCLUSIONS].
- Order by [ORDER-BY DATE] for delivery or pickup before Halloween.

[ONE LINE ABOUT YOUR MOST POPULAR HALLOWEEN ITEM AND WHO IT SUITS.]

Button: Shop the Halloween sale -> [LINK TO SALE PAGE]

Happy Halloween,
[YOUR NAME]
[BUSINESS NAME]

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[BUSINESS NAME], [POSTAL ADDRESS]
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