EMAIL 1: TEASER EMAIL
Send: 3 to 7 days before the sale starts.
Skip it if the sale dates or the discount are not confirmed yet.

Subject: Our Halloween sale starts [START DAY]
Other subject options: A Halloween heads-up for our subscribers
Other subject options: Mark [START DATE] for [BUSINESS NAME]
Preview text: [DISCOUNT] off [PRODUCT OR COLLECTION], and you hear about it first.

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Hi [FIRST NAME],

A quick heads-up before Halloween week gets busy.

Our Halloween sale starts on [START DATE] and runs until [END DATE, TIME AND TIME ZONE]. You will get [DISCOUNT] off [PRODUCT OR COLLECTION].

[Optional: Subscribers get early access from [EARLY ACCESS TIME AND TIME ZONE]. Watch your inbox that morning.]

If there's something you've had your eye on, note it down now so you can grab it on day one.

Button: Browse [PRODUCT OR COLLECTION] -> [LINK TO PRODUCT OR COLLECTION]

See you on [START DAY],
[YOUR NAME]
[BUSINESS NAME]

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[BUSINESS NAME], [POSTAL ADDRESS]
You're getting this email because you signed up at [WHERE THEY SIGNED UP].
Unsubscribe: [UNSUBSCRIBE LINK]
