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Hi [FIRST NAME],
A quick heads-up before Halloween week gets busy.
Our Halloween sale starts on [START DATE] and runs until [END DATE, TIME AND TIME ZONE]. You will get [DISCOUNT] off [PRODUCT OR COLLECTION].
[Optional: Subscribers get early access from [EARLY ACCESS TIME AND TIME ZONE]. Watch your inbox that morning.]
If there's something you've had your eye on, note it down now so you can grab it on day one.
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