HALLOWEEN EMAIL TEMPLATES FOR SMALL BUSINESSES
Replace every [PLACEHOLDER] before you send.

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EMAIL 1: TEASER EMAIL
Send: 3 to 7 days before the sale starts.
Skip it if the sale dates or the discount are not confirmed yet.

Subject: Our Halloween sale starts [START DAY]
Other subject options: A Halloween heads-up for our subscribers
Other subject options: Mark [START DATE] for [BUSINESS NAME]
Preview text: [DISCOUNT] off [PRODUCT OR COLLECTION], and you hear about it first.

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Hi [FIRST NAME],

A quick heads-up before Halloween week gets busy.

Our Halloween sale starts on [START DATE] and runs until [END DATE, TIME AND TIME ZONE]. You will get [DISCOUNT] off [PRODUCT OR COLLECTION].

[Optional: Subscribers get early access from [EARLY ACCESS TIME AND TIME ZONE]. Watch your inbox that morning.]

If there's something you've had your eye on, note it down now so you can grab it on day one.

Button: Browse [PRODUCT OR COLLECTION] -> [LINK TO PRODUCT OR COLLECTION]

See you on [START DAY],
[YOUR NAME]
[BUSINESS NAME]

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[BUSINESS NAME], [POSTAL ADDRESS]
You're getting this email because you signed up at [WHERE THEY SIGNED UP].
Unsubscribe: [UNSUBSCRIBE LINK]

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EMAIL 2: SALE ANNOUNCEMENT EMAIL
Send: the morning the sale starts.
Skip it if you are not running a sale; use the event or no-discount emails instead.

Subject: Our Halloween sale is on: [DISCOUNT] off [PRODUCT OR COLLECTION]
Other subject options: [DISCOUNT] off for Halloween, until [END DAY]
Other subject options: No tricks: [DISCOUNT] off [PRODUCT OR COLLECTION]
Preview text: Use code [CODE] by [END DATE, TIME AND TIME ZONE]. Details inside.

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Hi [FIRST NAME],

Our Halloween sale is live. From now until [END DATE, TIME AND TIME ZONE], you get [DISCOUNT] off [PRODUCT OR COLLECTION].

How it works:

- Use code [CODE] at checkout. [OR, IF IT APPLIES AUTOMATICALLY: The discount shows at checkout, no code needed.]
- The offer covers [ELIGIBLE PRODUCTS]. It does not include [EXCLUSIONS].
- Order by [ORDER-BY DATE] for delivery or pickup before Halloween.

[ONE LINE ABOUT YOUR MOST POPULAR HALLOWEEN ITEM AND WHO IT SUITS.]

Button: Shop the Halloween sale -> [LINK TO SALE PAGE]

Happy Halloween,
[YOUR NAME]
[BUSINESS NAME]

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[BUSINESS NAME], [POSTAL ADDRESS]
You're getting this email because you signed up at [WHERE THEY SIGNED UP].
Unsubscribe: [UNSUBSCRIBE LINK]

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EMAIL 3: MID-SALE REMINDER EMAIL
Send: halfway through a sale that runs 5 days or longer.
Skip it if the sale lasts 3 days or less, or you have nothing new to tell people.

Subject: 3 Halloween picks from [BUSINESS NAME]
Other subject options: Not sure what to pick? Start with these 3
Other subject options: Still deciding? Here is what people are choosing
Preview text: Three picks to make it easier. [DISCOUNT] off until [END DAY].

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Hi [FIRST NAME],

If you haven't picked anything from our Halloween sale yet, here are 3 places to start:

- [PRODUCT 1]: [WHO IT SUITS, IN ONE LINE]
- [PRODUCT 2]: [WHO IT SUITS, IN ONE LINE]
- [PRODUCT 3]: [WHO IT SUITS, IN ONE LINE]

[DISCOUNT] still applies to all 3 with code [CODE] until [END DATE, TIME AND TIME ZONE].

[Optional: Ordering a gift? [GIFT WRAP, GIFT NOTE OR DELIVERY DETAIL].]

Button: See the 3 picks -> [LINK TO PICKS OR SALE PAGE]

Thanks,
[YOUR NAME]
[BUSINESS NAME]

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[BUSINESS NAME], [POSTAL ADDRESS]
You're getting this email because you signed up at [WHERE THEY SIGNED UP].
Unsubscribe: [UNSUBSCRIBE LINK]

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EMAIL 4: LAST-CHANCE EMAIL
Send: the last day of the sale, at least 4 hours before it ends.
Skip it if the sale has no fixed end time, or you plan to extend it.

Subject: Last day: [DISCOUNT] off ends at [END TIME AND TIME ZONE]
Other subject options: Our Halloween sale ends tonight
Other subject options: Final hours for [DISCOUNT] off [PRODUCT OR COLLECTION]
Preview text: After [END TIME], prices go back to normal. Code [CODE].

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Hi [FIRST NAME],

A short one today. Our Halloween sale ends at [END TIME AND TIME ZONE] tonight. After that, [PRODUCT OR COLLECTION] goes back to full price.

If you have been meaning to order, code [CODE] still works until then.

[Only if true: [ITEM] is down to its last [NUMBER] in stock.]

Button: Order before [END TIME] -> [LINK TO SALE PAGE]

Thank you for shopping small this Halloween.
[YOUR NAME]
[BUSINESS NAME]

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[BUSINESS NAME], [POSTAL ADDRESS]
You're getting this email because you signed up at [WHERE THEY SIGNED UP].
Unsubscribe: [UNSUBSCRIBE LINK]

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EMAIL 5: EVENT INVITATION EMAIL
Send: 2 to 3 weeks before the event.
Skip it if the date, venue or RSVP link is not final.

Subject: You're invited: [EVENT NAME] on [EVENT DATE]
Other subject options: Join us for Halloween at [BUSINESS NAME]
Other subject options: [EVENT NAME]: [EVENT DATE], [START TIME]
Preview text: [WHAT HAPPENS, IN A FEW WORDS]. RSVP by [RSVP DEADLINE].

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Hi [FIRST NAME],

We're hosting [EVENT NAME] this Halloween, and we would love to see you there.

- When: [EVENT DATE], [START TIME] to [END TIME] [TIME ZONE]
- Where: [VENUE NAME AND ADDRESS, OR "ONLINE: WE WILL SEND THE LINK AFTER YOU RSVP"]
- What happens: [2 OR 3 ACTIVITIES]
- Cost: [FREE, OR THE PRICE AND WHAT IT INCLUDES]
- Good to know: [AGES, ACCESSIBILITY, PARKING, WHAT TO BRING]

Please RSVP by [RSVP DEADLINE] so we can plan [TREATS, SEATS OR MATERIALS] for everyone.

[Only if true: Spaces are limited to [CAPACITY].]

Button: RSVP for [EVENT NAME] -> [RSVP LINK]

Hope to see you there,
[YOUR NAME]
[BUSINESS NAME]

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[BUSINESS NAME], [POSTAL ADDRESS]
You're getting this email because you signed up at [WHERE THEY SIGNED UP].
Unsubscribe: [UNSUBSCRIBE LINK]

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EMAIL 6: EVENT REMINDER EMAIL
Send: the day before the event, to people who RSVPed.
Skip it if you are sending to people who did not RSVP; send them the invitation again instead.

Subject: Tomorrow: [EVENT NAME] at [START TIME]
Other subject options: See you tomorrow at [BUSINESS NAME]
Other subject options: Your [EVENT NAME] details for tomorrow
Preview text: Time, address and what to bring, all in one place.

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Hi [FIRST NAME],

[EVENT NAME] is tomorrow, and we're looking forward to seeing you. Here is everything in one place:

- Time: [START TIME] to [END TIME] [TIME ZONE]
- Address: [VENUE ADDRESS] (map: [MAP LINK]), or join online here: [JOIN LINK]
- Parking or entry: [PARKING OR ENTRY DETAIL]
- Bring: [WHAT TO BRING, OR "NOTHING, WE HAVE IT COVERED"]

Can't make it any more? Reply to this email or use the link below so we can offer your spot to someone else.

Button: Change or cancel my RSVP -> [RSVP MANAGEMENT LINK]

See you tomorrow,
[YOUR NAME]
[BUSINESS NAME]

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[BUSINESS NAME], [POSTAL ADDRESS]
You're getting this email because you signed up at [WHERE THEY SIGNED UP].
Unsubscribe: [UNSUBSCRIBE LINK]

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EMAIL 7: POST-HALLOWEEN THANK-YOU EMAIL
Send: 1 to 3 days after Halloween or after the event.
Skip it if you have nothing true to thank people for; skip it rather than send a generic one.

Subject: Thank you for a great Halloween
Other subject options: Halloween is over. Here is what comes next at [BUSINESS NAME]
Other subject options: Photos from [EVENT NAME]
Preview text: A thank-you, [PHOTOS OR ONE REAL RESULT] and what we have planned for November.

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Hi [FIRST NAME],

Thank you for [SHOPPING WITH US / COMING TO EVENT NAME] this Halloween.

[ONE TRUE DETAIL, FOR EXAMPLE WHAT YOU RAISED, MADE OR SOLD OUT OF. DELETE THIS LINE IF YOU DO NOT HAVE ONE.]

[Optional: Photos from the day are here: [PHOTO LINK].]

[Optional: Leftover Halloween stock is [DISCOUNT] off until [DATE] while it lasts.]

Next up: [WHAT IS COMING, SUCH AS HOLIDAY HOURS, A NEW COLLECTION OR YOUR NEXT EVENT].

One question before you go: what should we do differently next Halloween? Just hit reply. We read every answer.

Button: [SEE THE PHOTOS / SHOP WHAT IS LEFT] -> [LINK]

Thanks again,
[YOUR NAME]
[BUSINESS NAME]

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[BUSINESS NAME], [POSTAL ADDRESS]
You're getting this email because you signed up at [WHERE THEY SIGNED UP].
Unsubscribe: [UNSUBSCRIBE LINK]


MORE SUBJECT LINES BY INTENT

SALE ANNOUNCEMENT
- Our Halloween sale is on: [DISCOUNT] off [PRODUCT]  |  Preview: Code [CODE] works until [END DAY].
- [DISCOUNT] off for Halloween, until [END DAY]
- No tricks: [DISCOUNT] off everything in [COLLECTION]
- Halloween treats are [DISCOUNT] off this week
- A Halloween sale for our subscribers  |  Preview: Early access starts now, the public sale on [DATE].

TEASER
- Our Halloween sale starts [START DAY]
- A Halloween heads-up for our subscribers  |  Preview: [DISCOUNT] off [PRODUCT], and you hear first.
- Something is brewing for [START DATE]

REMINDER
- 3 Halloween picks from [BUSINESS NAME]
- Still deciding? Start with these  |  Preview: Our most-chosen Halloween items, and the sale end date.
- Order by [DATE] to get it before Halloween  |  Preview: Delivery cut-off for [REGION OR SERVICE].

LAST CHANCE
- Last day: [DISCOUNT] off ends at [END TIME]  |  Preview: After that, prices go back to normal.
- Our Halloween sale ends tonight
- Final hours for [DISCOUNT] off [PRODUCT]

EVENT INVITATION
- You're invited: [EVENT NAME] on [DATE]  |  Preview: RSVP by [DEADLINE] so we can plan treats.
- Join us for Halloween at [BUSINESS NAME]
- Free Halloween [WORKSHOP] on [DATE]: save your seat
- Costumes welcome: [EVENT NAME], [DATE]

NO DISCOUNT
- Our Halloween hours and what is new this week
- 5 Halloween ideas from [BUSINESS NAME]  |  Preview: No sale, just things we think you will like.
- What we are making for Halloween this year

THANK YOU
- Thank you for a great Halloween
- Photos from [EVENT NAME]  |  Preview: Plus what we have planned for November.
- Halloween is over. Here is what comes next
