HALLOWEEN EMAIL TEMPLATES FOR SMALL BUSINESSES
From gauravtiwari.org/halloween-email-templates/

WHAT IS IN THIS PACK
- all-emails.txt: all 7 emails in plain text, with send timing and subject options
- plain-text/: each email as its own text file
- html/: each email as a single-column HTML email (600px wide on desktop, full width on phones)
- html/example-filled-sale-announcement.html: email 2 filled in for a fictional shop, so you can see a finished version

THE 7 EMAILS
1. Teaser: 3 to 7 days before a sale
2. Sale announcement: the morning the sale starts
3. Mid-sale reminder: halfway through a sale of 5 days or more
4. Last chance: the final day, at least 4 hours before the end
5. Event invitation: 2 to 3 weeks before an event (a no-sale workshop version is below)
6. Event reminder: the day before, to people who RSVPed
7. Thank you: 1 to 3 days after Halloween or the event

HOW TO USE THEM
1. Pick the emails that match what you are actually running. A sale without a fixed end time gets no last-chance email.
2. Replace every [PLACEHOLDER IN CAPS]. Search the file for "[" before you send; nothing in square brackets should survive.
3. Lines in [square brackets that start with Optional or Only if true] are yours to keep or delete.
4. Plain text route: paste the body into your email platform's normal editor and add the button text as a link or button.
5. HTML route: paste the .html file into your platform's custom HTML or code editor, then swap the placeholders for the platform's own tags (see below).
6. Send yourself a test and open it on a phone and a computer before you schedule anything.

PLATFORM TAGS FOR THE HTML FILES
Mailchimp
  First name: *|FNAME|* (set the fallback as the field's default value in your audience settings)
  Unsubscribe link: *|UNSUB|* (Mailchimp requires it in every email)
  Paste-in-code needs a Standard plan or higher and the legacy builder.
MailerLite
  First name: {$name|default('there')}
  Unsubscribe link: {$unsubscribe}
  Web version link: {$url}
FluentCRM
  First name: {{contact.first_name|there}}
  Unsubscribe link: ##crm.unsubscribe_url##
  Use the Raw HTML template type.
Other platforms: use the merge tag and unsubscribe tag from your platform's help docs.

NO-SALE WORKSHOP VERSION OF EMAIL 5
Subject: Free Halloween [WORKSHOP OR CLASS] on [EVENT DATE]: save your seat
Preview text: [WHAT PEOPLE WILL MAKE OR LEARN] in [LENGTH]. No purchase needed.
Opening paragraph: We're running a free Halloween [WORKSHOP OR CLASS] on [EVENT DATE], and you're invited. In [LENGTH], you will [WHAT PEOPLE WILL MAKE OR LEARN]. There's nothing to buy. Just bring [WHAT TO BRING, IF ANYTHING].
Button: Save my seat

BEFORE YOU SEND
- Every placeholder replaced, and the offer, code, dates and time zone match your checkout or booking page
- Subject, preview text, body and button all point to the same action
- First-name tag has a fallback, so nobody gets "Hi ,"
- Every link opens the right page, including on a phone
- The email reads fine with images turned off
- Your postal address and a working unsubscribe link are in the footer
- Deadlines are real. If you extend the sale, do not send another "last chance" email

You can edit, rename and use these templates for your own business emails.
