HALLOWEEN EMAIL TEMPLATES FOR SMALL BUSINESSES Replace every [PLACEHOLDER] before you send. ============================================================ EMAIL 1: TEASER EMAIL Send: 3 to 7 days before the sale starts. Skip it if the sale dates or the discount are not confirmed yet. Subject: Our Halloween sale starts [START DAY] Other subject options: A Halloween heads-up for our subscribers Other subject options: Mark [START DATE] for [BUSINESS NAME] Preview text: [DISCOUNT] off [PRODUCT OR COLLECTION], and you hear about it first. ------------------------------------------------------------ Hi [FIRST NAME], A quick heads-up before Halloween week gets busy. Our Halloween sale starts on [START DATE] and runs until [END DATE, TIME AND TIME ZONE]. You will get [DISCOUNT] off [PRODUCT OR COLLECTION]. [Optional: Subscribers get early access from [EARLY ACCESS TIME AND TIME ZONE]. Watch your inbox that morning.] If there's something you've had your eye on, note it down now so you can grab it on day one. Button: Browse [PRODUCT OR COLLECTION] -> [LINK TO PRODUCT OR COLLECTION] See you on [START DAY], [YOUR NAME] [BUSINESS NAME] ------------------------------------------------------------ [BUSINESS NAME], [POSTAL ADDRESS] You're getting this email because you signed up at [WHERE THEY SIGNED UP]. Unsubscribe: [UNSUBSCRIBE LINK] ============================================================ EMAIL 2: SALE ANNOUNCEMENT EMAIL Send: the morning the sale starts. Skip it if you are not running a sale; use the event or no-discount emails instead. Subject: Our Halloween sale is on: [DISCOUNT] off [PRODUCT OR COLLECTION] Other subject options: [DISCOUNT] off for Halloween, until [END DAY] Other subject options: No tricks: [DISCOUNT] off [PRODUCT OR COLLECTION] Preview text: Use code [CODE] by [END DATE, TIME AND TIME ZONE]. Details inside. ------------------------------------------------------------ Hi [FIRST NAME], Our Halloween sale is live. From now until [END DATE, TIME AND TIME ZONE], you get [DISCOUNT] off [PRODUCT OR COLLECTION]. How it works: - Use code [CODE] at checkout. [OR, IF IT APPLIES AUTOMATICALLY: The discount shows at checkout, no code needed.] - The offer covers [ELIGIBLE PRODUCTS]. It does not include [EXCLUSIONS]. - Order by [ORDER-BY DATE] for delivery or pickup before Halloween. [ONE LINE ABOUT YOUR MOST POPULAR HALLOWEEN ITEM AND WHO IT SUITS.] Button: Shop the Halloween sale -> [LINK TO SALE PAGE] Happy Halloween, [YOUR NAME] [BUSINESS NAME] ------------------------------------------------------------ [BUSINESS NAME], [POSTAL ADDRESS] You're getting this email because you signed up at [WHERE THEY SIGNED UP]. Unsubscribe: [UNSUBSCRIBE LINK] ============================================================ EMAIL 3: MID-SALE REMINDER EMAIL Send: halfway through a sale that runs 5 days or longer. Skip it if the sale lasts 3 days or less, or you have nothing new to tell people. Subject: 3 Halloween picks from [BUSINESS NAME] Other subject options: Not sure what to pick? Start with these 3 Other subject options: Still deciding? Here is what people are choosing Preview text: Three picks to make it easier. [DISCOUNT] off until [END DAY]. ------------------------------------------------------------ Hi [FIRST NAME], If you haven't picked anything from our Halloween sale yet, here are 3 places to start: - [PRODUCT 1]: [WHO IT SUITS, IN ONE LINE] - [PRODUCT 2]: [WHO IT SUITS, IN ONE LINE] - [PRODUCT 3]: [WHO IT SUITS, IN ONE LINE] [DISCOUNT] still applies to all 3 with code [CODE] until [END DATE, TIME AND TIME ZONE]. [Optional: Ordering a gift? [GIFT WRAP, GIFT NOTE OR DELIVERY DETAIL].] Button: See the 3 picks -> [LINK TO PICKS OR SALE PAGE] Thanks, [YOUR NAME] [BUSINESS NAME] ------------------------------------------------------------ [BUSINESS NAME], [POSTAL ADDRESS] You're getting this email because you signed up at [WHERE THEY SIGNED UP]. Unsubscribe: [UNSUBSCRIBE LINK] ============================================================ EMAIL 4: LAST-CHANCE EMAIL Send: the last day of the sale, at least 4 hours before it ends. Skip it if the sale has no fixed end time, or you plan to extend it. Subject: Last day: [DISCOUNT] off ends at [END TIME AND TIME ZONE] Other subject options: Our Halloween sale ends tonight Other subject options: Final hours for [DISCOUNT] off [PRODUCT OR COLLECTION] Preview text: After [END TIME], prices go back to normal. Code [CODE]. ------------------------------------------------------------ Hi [FIRST NAME], A short one today. Our Halloween sale ends at [END TIME AND TIME ZONE] tonight. After that, [PRODUCT OR COLLECTION] goes back to full price. If you have been meaning to order, code [CODE] still works until then. [Only if true: [ITEM] is down to its last [NUMBER] in stock.] Button: Order before [END TIME] -> [LINK TO SALE PAGE] Thank you for shopping small this Halloween. [YOUR NAME] [BUSINESS NAME] ------------------------------------------------------------ [BUSINESS NAME], [POSTAL ADDRESS] You're getting this email because you signed up at [WHERE THEY SIGNED UP]. Unsubscribe: [UNSUBSCRIBE LINK] ============================================================ EMAIL 5: EVENT INVITATION EMAIL Send: 2 to 3 weeks before the event. Skip it if the date, venue or RSVP link is not final. Subject: You're invited: [EVENT NAME] on [EVENT DATE] Other subject options: Join us for Halloween at [BUSINESS NAME] Other subject options: [EVENT NAME]: [EVENT DATE], [START TIME] Preview text: [WHAT HAPPENS, IN A FEW WORDS]. RSVP by [RSVP DEADLINE]. ------------------------------------------------------------ Hi [FIRST NAME], We're hosting [EVENT NAME] this Halloween, and we would love to see you there. - When: [EVENT DATE], [START TIME] to [END TIME] [TIME ZONE] - Where: [VENUE NAME AND ADDRESS, OR "ONLINE: WE WILL SEND THE LINK AFTER YOU RSVP"] - What happens: [2 OR 3 ACTIVITIES] - Cost: [FREE, OR THE PRICE AND WHAT IT INCLUDES] - Good to know: [AGES, ACCESSIBILITY, PARKING, WHAT TO BRING] Please RSVP by [RSVP DEADLINE] so we can plan [TREATS, SEATS OR MATERIALS] for everyone. [Only if true: Spaces are limited to [CAPACITY].] Button: RSVP for [EVENT NAME] -> [RSVP LINK] Hope to see you there, [YOUR NAME] [BUSINESS NAME] ------------------------------------------------------------ [BUSINESS NAME], [POSTAL ADDRESS] You're getting this email because you signed up at [WHERE THEY SIGNED UP]. Unsubscribe: [UNSUBSCRIBE LINK] ============================================================ EMAIL 6: EVENT REMINDER EMAIL Send: the day before the event, to people who RSVPed. Skip it if you are sending to people who did not RSVP; send them the invitation again instead. Subject: Tomorrow: [EVENT NAME] at [START TIME] Other subject options: See you tomorrow at [BUSINESS NAME] Other subject options: Your [EVENT NAME] details for tomorrow Preview text: Time, address and what to bring, all in one place. ------------------------------------------------------------ Hi [FIRST NAME], [EVENT NAME] is tomorrow, and we're looking forward to seeing you. Here is everything in one place: - Time: [START TIME] to [END TIME] [TIME ZONE] - Address: [VENUE ADDRESS] (map: [MAP LINK]), or join online here: [JOIN LINK] - Parking or entry: [PARKING OR ENTRY DETAIL] - Bring: [WHAT TO BRING, OR "NOTHING, WE HAVE IT COVERED"] Can't make it any more? Reply to this email or use the link below so we can offer your spot to someone else. Button: Change or cancel my RSVP -> [RSVP MANAGEMENT LINK] See you tomorrow, [YOUR NAME] [BUSINESS NAME] ------------------------------------------------------------ [BUSINESS NAME], [POSTAL ADDRESS] You're getting this email because you signed up at [WHERE THEY SIGNED UP]. Unsubscribe: [UNSUBSCRIBE LINK] ============================================================ EMAIL 7: POST-HALLOWEEN THANK-YOU EMAIL Send: 1 to 3 days after Halloween or after the event. Skip it if you have nothing true to thank people for; skip it rather than send a generic one. Subject: Thank you for a great Halloween Other subject options: Halloween is over. Here is what comes next at [BUSINESS NAME] Other subject options: Photos from [EVENT NAME] Preview text: A thank-you, [PHOTOS OR ONE REAL RESULT] and what we have planned for November. ------------------------------------------------------------ Hi [FIRST NAME], Thank you for [SHOPPING WITH US / COMING TO EVENT NAME] this Halloween. [ONE TRUE DETAIL, FOR EXAMPLE WHAT YOU RAISED, MADE OR SOLD OUT OF. DELETE THIS LINE IF YOU DO NOT HAVE ONE.] [Optional: Photos from the day are here: [PHOTO LINK].] [Optional: Leftover Halloween stock is [DISCOUNT] off until [DATE] while it lasts.] Next up: [WHAT IS COMING, SUCH AS HOLIDAY HOURS, A NEW COLLECTION OR YOUR NEXT EVENT]. One question before you go: what should we do differently next Halloween? Just hit reply. We read every answer. Button: [SEE THE PHOTOS / SHOP WHAT IS LEFT] -> [LINK] Thanks again, [YOUR NAME] [BUSINESS NAME] ------------------------------------------------------------ [BUSINESS NAME], [POSTAL ADDRESS] You're getting this email because you signed up at [WHERE THEY SIGNED UP]. Unsubscribe: [UNSUBSCRIBE LINK] MORE SUBJECT LINES BY INTENT SALE ANNOUNCEMENT - Our Halloween sale is on: [DISCOUNT] off [PRODUCT] | Preview: Code [CODE] works until [END DAY]. - [DISCOUNT] off for Halloween, until [END DAY] - No tricks: [DISCOUNT] off everything in [COLLECTION] - Halloween treats are [DISCOUNT] off this week - A Halloween sale for our subscribers | Preview: Early access starts now, the public sale on [DATE]. TEASER - Our Halloween sale starts [START DAY] - A Halloween heads-up for our subscribers | Preview: [DISCOUNT] off [PRODUCT], and you hear first. - Something is brewing for [START DATE] REMINDER - 3 Halloween picks from [BUSINESS NAME] - Still deciding? Start with these | Preview: Our most-chosen Halloween items, and the sale end date. - Order by [DATE] to get it before Halloween | Preview: Delivery cut-off for [REGION OR SERVICE]. LAST CHANCE - Last day: [DISCOUNT] off ends at [END TIME] | Preview: After that, prices go back to normal. - Our Halloween sale ends tonight - Final hours for [DISCOUNT] off [PRODUCT] EVENT INVITATION - You're invited: [EVENT NAME] on [DATE] | Preview: RSVP by [DEADLINE] so we can plan treats. - Join us for Halloween at [BUSINESS NAME] - Free Halloween [WORKSHOP] on [DATE]: save your seat - Costumes welcome: [EVENT NAME], [DATE] NO DISCOUNT - Our Halloween hours and what is new this week - 5 Halloween ideas from [BUSINESS NAME] | Preview: No sale, just things we think you will like. - What we are making for Halloween this year THANK YOU - Thank you for a great Halloween - Photos from [EVENT NAME] | Preview: Plus what we have planned for November. - Halloween is over. Here is what comes next