Search intent
Does the first H2 answer the actual query, not just introduce the topic?
SEO systems / quick reference
The 5 checks before you publish.
A simple final pass for articles that need to rank, convert, and still sound like a real person wrote them.
First-hand proof
Add one screenshot, number, mistake, test, or real example before polishing the section.
Internal links
Point readers to the next useful page, not just the page you want crawled.
Tradeoffs
Name who should avoid the recommendation. That is what makes trust compound.
example.com / article quality gate