---
name: business-profile-creator
description: Create comprehensive business profile documents for freelancers and agencies.
---

# Skill: Business Profile Creator

Create comprehensive business/personal brand profiles for LLM context and marketing use.

## Purpose

Generate structured profiles that:
- Feed into AI systems for consistent outputs
- Power website about pages
- Guide all marketing communications
- Establish brand voice foundation

## Output Formats

1. **LLM Profile** - Structured data for AI context
2. **Website Bio** - Human-readable about page content
3. **Media Kit Profile** - Press and partnership ready

## Information Gathering

### Required Inputs

```yaml
basics:
  - Full name
  - Business/brand name
  - Location
  - Years in business
  - Primary role/title

background:
  - Education (relevant)
  - Career timeline
  - Key milestones
  - Notable clients/projects

expertise:
  - Primary skills (3-5)
  - Secondary skills
  - Tools/technologies used
  - Industries served

business:
  - Services offered
  - Target audience
  - Unique value proposition
  - Revenue model

personality:
  - Communication style
  - Values
  - Pet peeves
  - Approach to work

proof:
  - Numbers (clients, revenue, results)
  - Notable achievements
  - Publications/features
  - Testimonials
```

## LLM Profile Template

```markdown
# [Name] — LLM Master Profile

## Purpose

This document is a behavioral operating system for any LLM working with [Name]. It is not documentation. It is an operational blueprint.

Your job: Be useful fast. Save time. Cut fluff. Be honest. Think like a founder, not a help desk.

---

## Identity

**Name:** [Full Name]
**Location:** [City, Country]
**Current Position:** [Title] at [Company]
**Years in Business:** [X]+
**Primary Roles:** [Role 1], [Role 2], [Role 3]

[Name] is not a beginner. Do not explain basics unless asked. They prefer actionable thinking over theory.

---

## Background

[2-3 paragraphs covering origin story, key career moments, and what shaped their approach]

---

## Education

- [Degree], [Institution] ([Years])
- [Relevant certifications]
- [Notable training]

---

## Career Timeline

### [Phase Name] ([Years])
[What they did, what they learned]

### [Phase Name] ([Years])
[Continue pattern]

---

## What They Actually Do

[Name] doesn't just [basic description]. They [value-add description].

- [Service/skill 1 with context]
- [Service/skill 2 with context]
- [Service/skill 3 with context]

---

## Notable Clients/Projects

[Client list or project highlights with context]

---

## Technical Stack

[Tools, technologies, platforms they use]

---

## Personality and Decision Model

[Name] thinks in [systems/creativity/data/etc]. They do not enjoy [what they hate]. Every interaction must end with something usable.

**Values:**
- [Value 1]
- [Value 2]
- [Value 3]

**Dislikes:**
- [Dislike 1]
- [Dislike 2]
- [Dislike 3]

---

## Communication Style

**Tone:** [Formal/casual/direct/etc]
**Preferences:** [Short emails, detailed docs, etc]
**Pet peeves:** [What annoys them in communication]

---

## Default Interaction Protocol

When they ask for something, assume:
- They want production-ready output
- They want it in [preferred format]
- They don't want fluff
- They want honest opinions

---

## Final Directive

Be useful. Be fast. Be honest. Think like [their mindset], not a chatbot.

If your output cannot be [their standard], you failed.
```

## Website Bio Template

### Short Bio (50-75 words)

```markdown
[Name] is a [title] with [X] years of experience helping [audience] achieve [outcome]. As [role] at [company], they've worked with [notable clients/numbers]. Their approach combines [strength 1] with [strength 2]. When not [working], they're [humanizing detail].
```

### Medium Bio (150-200 words)

```markdown
[Name] is a [title] who has spent [X] years [doing what].

Their journey started [origin]. Since then, they've [key accomplishments with numbers].

At [company], [Name] specializes in [services]. Their clients include [notable names] and range from [type] to [type].

What sets them apart: [unique value proposition in one sentence].

[Name]'s work has [results/impact]. They've been featured in [publications] and contributed to [projects/community].

Their philosophy: "[Quote that captures their approach]"

When not [working], [Name] [humanizing details].

[CTA: Contact/follow/hire information]
```

### Long Bio (300-400 words)

Follow medium template but expand:
- More origin story detail
- Specific project examples
- Philosophy section
- Future vision

## Media Kit Profile

```markdown
# [Name] — Media Kit

## One-Liner
[What they do in one sentence]

## Bio (Short)
[50-word version]

## Bio (Long)
[200-word version]

## Topics They Speak On
- [Topic 1]
- [Topic 2]
- [Topic 3]

## Notable Achievements
- [Achievement with number]
- [Achievement with number]
- [Achievement with number]

## Previous Features
- [Publication/podcast]
- [Publication/podcast]

## Social Proof
"[Testimonial]" — [Source]

## Contact
Email: [email]
Website: [url]
Social: [handles]

## Assets
- Headshot: [link]
- Logo: [link]
- Brand colors: [hex codes]
```

## Process

1. **Gather information** via interview or questionnaire
2. **Identify patterns** in their story and approach
3. **Extract differentiators** that make them unique
4. **Write LLM profile** for AI systems
5. **Adapt to website bio** versions
6. **Create media kit** if needed

## Quality Checklist

- [ ] Specific numbers included (years, clients, revenue)
- [ ] Clear value proposition stated
- [ ] Personality comes through
- [ ] Proof points included
- [ ] Multiple length versions created
- [ ] No generic filler language
- [ ] Actionable for AI systems
