---
name: service-page-creator
description: Create service pages for freelancers and agencies with benefits, process, and social proof.
---

# Skill: Service Page Creator

Create high-converting service pages that communicate value and drive inquiries.

## Specifications

| Attribute | Value |
|-----------|-------|
| Length | 800-1500 words |
| Goal | Qualified inquiries |
| Tone | Confident expert |
| Structure | Problem → Solution → Proof → CTA |

## Service Page Framework

### PASTOR Framework (Recommended)

```
P - Problem (Identify their pain)
A - Amplify (Make it feel urgent)
S - Solution (Your service)
T - Transformation (Results they'll get)
O - Offer (What's included)
R - Response (Clear CTA)
```

## Page Structure

```
[Hero: Headline + Sub-headline + Primary CTA]

[Problem Section: What they're struggling with]

[Solution Section: How you help]

[Process Section: How it works]

[Results Section: What they get]

[Social Proof: Testimonials, logos, case studies]

[Pricing/Packages: What's included]

[FAQ Section: Objection handling]

[Final CTA: Clear next step]
```

## Section Templates

### Hero Section

```markdown
# [Benefit-Focused Headline]

[Sub-headline: Who it's for + key outcome]

[Primary CTA button]

[Trust indicators: client logos, "X clients served", etc.]
```

**Headline Formulas:**

**Outcome-focused:**
> WordPress Sites That Actually Convert Visitors Into Customers

**Problem-focused:**
> Stop Losing Customers to a Slow Website

**For [audience] focused:**
> WordPress Development for SaaS Companies Who Need Speed and Scale

**Example Hero:**
```markdown
# WordPress Sites That Load in Under 1 Second

High-performance websites for businesses that can't afford slow.
800+ sites shipped. Sub-second load times guaranteed.

[Get a Free Speed Audit]

Trusted by: [Logo bar]
```

### Problem Section

```markdown
## The Problem

[Describe their situation with empathy]

**You know the frustration:**
- [Pain point 1]
- [Pain point 2]
- [Pain point 3]

[Amplify: What happens if they don't fix it]

**The cost of doing nothing:**
[Specific consequences]
```

**Example:**
```markdown
## Your Website Is Costing You Money

Every second your site takes to load, you lose 7% of conversions.

**You've probably experienced:**
- Visitors bouncing before the page loads
- Google rankings that keep dropping
- "Fast" hosting that isn't actually fast
- Plugin bloat you can't seem to fix

The average WordPress site takes 5+ seconds to load. Your competitors' doesn't have to.

**While you wait:** Potential customers are buying from faster sites.
```

### Solution Section

```markdown
## How I Help

[What you do in one sentence]

[Your approach in 2-3 paragraphs]

**What makes this different:**
- [Differentiator 1]
- [Differentiator 2]
- [Differentiator 3]
```

**Example:**
```markdown
## WordPress Development That Puts Speed First

I build websites where performance isn't an afterthought—it's the foundation.

After 16 years and 800+ projects, I've developed a stack that consistently delivers sub-second load times. No bloated page builders. No plugin overload. Just clean, fast, converting websites.

**What makes this different:**
- Performance-first architecture (not speed "optimized" after the fact)
- Only tools I use on my own sites
- Results guaranteed or I keep working until we hit targets
```

### Process Section

```markdown
## How It Works

**Step 1: [Name]**
[What happens, what they need to do]

**Step 2: [Name]**
[Continue]

**Step 3: [Name]**
[Continue]

**Timeline:** [Typical project duration]
```

**Example:**
```markdown
## How It Works

**Step 1: Discovery Call (30 min)**
We discuss your goals, current setup, and what success looks like. I'll tell you if I can help—and if I can't, I'll point you to who can.

**Step 2: Proposal & Agreement**
Within 48 hours, you get a detailed proposal with scope, timeline, and investment. No surprises.

**Step 3: Build & Launch**
I build, you review. We iterate until it's right. Then we launch and I stick around to make sure everything works.

**Timeline:** Most projects complete in 2-4 weeks.
```

### Results Section

```markdown
## What You Get

**The Outcome:**
[Primary result]

**Specifically:**
- [Deliverable/Result 1]
- [Deliverable/Result 2]
- [Deliverable/Result 3]

**Plus:**
- [Bonus/added value]
- [Support/guarantee]
```

**Example:**
```markdown
## What You Get

**The Outcome:**
A WordPress site that loads in under 1 second and converts visitors into customers.

**Specifically:**
- Custom WordPress build (no bloated themes)
- Performance optimization (sub-1s load time)
- SEO foundation (technical setup)
- Mobile-first responsive design
- 30 days post-launch support

**Plus:**
- Speed documentation so you can maintain it
- Plugin recommendations that won't slow you down
- Direct access to me (not a support queue)
```

### Social Proof Section

```markdown
## Results From Real Clients

[Testimonial 1 with name, title, company]

[Testimonial 2]

[Testimonial 3]

---

**By the numbers:**
- [Stat 1]
- [Stat 2]
- [Stat 3]

**Clients include:**
[Logo bar or client list]
```

### Pricing Section

```markdown
## Investment

**[Package Name]**
[Price or "Starting at $X"]

Includes:
- [Item 1]
- [Item 2]
- [Item 3]

[CTA button]

---

**Not sure which option?** [Contact link]
```

**Pricing Display Options:**

**Fixed pricing:**
```
WordPress Site Build: $3,500
Includes: [list]
```

**Starting at:**
```
Starting at $2,500
Final price depends on scope. Most projects fall between $2,500-$7,500.
```

**Custom:**
```
Custom pricing for each project.
Let's talk about your needs.
[Schedule a Call]
```

### FAQ Section

```markdown
## Questions?

**How long does a project take?**
[Answer]

**What do you need from me?**
[Answer]

**Do you offer payment plans?**
[Answer]

**What if I'm not happy with the result?**
[Answer]

**What happens after launch?**
[Answer]
```

### Final CTA Section

```markdown
## Ready to Get Started?

[Restate the outcome they want]

[Primary CTA button]

[Alternative: "Not ready yet? [Secondary option]"]

[Contact info]
```

## Copy Guidelines

### Headline Rules
- Lead with benefit, not service name
- Specific > vague
- Include who it's for when possible

### Body Copy Rules
- Short paragraphs (2-3 sentences)
- "You" focused (talk about them, not you)
- Specific numbers beat vague claims
- Features → Benefits translation

### CTA Rules
- Action-oriented ("Get," "Start," "Book")
- Low-commitment first step
- Multiple CTAs throughout page

## Conversion Elements

### Trust Builders
- Client logos
- Testimonials with photos
- Case study links
- Guarantee/risk reversal
- Credentials/certifications

### Urgency (Use Sparingly)
- Limited availability
- Price increase upcoming
- Seasonal demand

### Objection Handlers
- FAQ section
- "Not for you if..."
- Guarantee details
- Process transparency

## Output Checklist

- [ ] Hero with clear headline and CTA
- [ ] Problem section with empathy
- [ ] Solution section with differentiation
- [ ] Process section (reduces uncertainty)
- [ ] Results/deliverables clear
- [ ] Social proof included
- [ ] Pricing transparent (or clear next step)
- [ ] FAQ handles main objections
- [ ] Multiple CTAs throughout
- [ ] Mobile-friendly structure
- [ ] Scannability (headers, bullets)

## Common Mistakes

### About You, Not Them
Service pages should be 80% about the client, 20% about you.

### Feature Lists Without Benefits
"Responsive design" → "Looks great on any device so you don't lose mobile visitors"

### Weak CTAs
"Submit" → "Get Your Free Audit"
"Contact" → "Start Your Project"

### No Social Proof
Even 1-2 testimonials beat none.

### Pricing Hidden
If you can share it, share it. Mystery pricing loses qualified leads.
