---
name: plugin-page-creator
description: Write WordPress plugin landing pages with features, benefits, and conversion elements.
---

# Skill: Plugin Page Creator

Create compelling WordPress plugin pages that drive downloads and conversions.

## Page Types

### 1. WordPress.org Plugin Page
Free plugin listing on the official repository.

### 2. Premium Plugin Sales Page
Commercial plugin landing page.

### 3. Plugin Documentation Page
User guide and reference.

### 4. Plugin Comparison Page
Your plugin vs. alternatives.

## WordPress.org Plugin Page

### Required Sections

```
Plugin Name
Short Description (150 chars)
Long Description
Installation
FAQ
Screenshots
Changelog
```

### Short Description (150 characters)

**Formula:**
```
[What it does] + [Key benefit] + [For whom]
```

**Examples:**
```
Speed up WordPress with intelligent caching. Sub-second load times without the complexity. Works with any theme.
```

```
Beautiful affiliate product boxes for Amazon. Create comparison tables in seconds. Works with any theme.
```

### Long Description Structure

```markdown
# Plugin Name

[Opening paragraph: What problem does it solve?]

## Why Use [Plugin Name]?

[3-5 bullet points of key benefits]

## Features

### [Feature Category 1]
- [Feature]
- [Feature]

### [Feature Category 2]
- [Feature]
- [Feature]

## How It Works

[Brief explanation of usage]

## Requirements

- WordPress X.X or higher
- PHP X.X or higher

## Support

[Support information]

## Pro Version (if applicable)

[What's in premium]
```

### FAQ Section

**Essential questions:**
1. Does it work with [popular theme/plugin]?
2. Will it slow down my site?
3. Is it compatible with [latest WordPress]?
4. How do I [common task]?
5. Where can I get support?

**Format:**
```markdown
= Does this plugin work with WooCommerce? =

Yes! [Plugin] is fully compatible with WooCommerce and has been tested with the latest version.

= Will this slow down my website? =

No. [Plugin] is optimized for performance and adds minimal overhead. In fact, [specific performance claim if applicable].
```

### Installation Section

```markdown
= Automatic Installation =

1. Go to Plugins > Add New
2. Search for "[Plugin Name]"
3. Click "Install Now" then "Activate"

= Manual Installation =

1. Download the plugin ZIP file
2. Go to Plugins > Add New > Upload Plugin
3. Upload the ZIP file and click "Install Now"
4. Activate the plugin
```

### Changelog Format

```markdown
= 2.0.0 =
* New: [Major feature]
* New: [Feature]
* Improved: [Enhancement]
* Fixed: [Bug fix]

= 1.9.0 =
* New: [Feature]
* Fixed: [Bug fix]
```

## Premium Plugin Sales Page

### Page Structure

```
[Hero: Problem + Solution + CTA]
[Social Proof Bar]
[Problem Section]
[Solution/Features]
[Demo/Screenshots]
[Use Cases]
[Pricing]
[Testimonials]
[FAQ]
[Final CTA]
```

### Hero Section

```markdown
# [Outcome-Focused Headline]

[Sub-headline: Specific benefit + who it's for]

[CTA Button] [Secondary link: Demo/Learn More]

[Trust indicators: Active installs, rating, notable users]
```

**Example:**
```markdown
# Amazon Affiliate Boxes That Actually Convert

Create beautiful product displays in seconds. No design skills needed.
Join 7,500+ affiliates already using AAWP.

[Get AAWP Now] [View Live Demo]

⭐⭐⭐⭐⭐ 4.9/5 from 500+ reviews | 7,500+ active sites
```

### Feature Section

**Structure each feature as:**
```markdown
### [Feature Name]

[Screenshot or GIF]

[What it does + why it matters]

**Key benefits:**
- [Benefit 1]
- [Benefit 2]
```

### Pricing Section

```markdown
## Simple Pricing

| | Personal | Business | Agency |
|---|----------|----------|--------|
| Sites | 1 | 5 | 25 |
| Updates | 1 year | 1 year | 1 year |
| Support | Email | Priority | Priority |
| Price | $49 | $99 | $199 |
| | [Buy] | [Buy] | [Buy] |

**All plans include:**
- [Feature 1]
- [Feature 2]
- [Feature 3]

**30-day money-back guarantee.** Try it risk-free.
```

### Comparison Section

```markdown
## Why [Plugin] Over Alternatives?

| Feature | [Your Plugin] | [Competitor 1] | [Competitor 2] |
|---------|---------------|----------------|----------------|
| [Feature 1] | ✅ | ❌ | ✅ |
| [Feature 2] | ✅ | ✅ | ❌ |
| [Feature 3] | ✅ | ❌ | ❌ |
| Price | $49 | $79 | Free (limited) |
```

## Documentation Page

### Structure

```markdown
# [Plugin Name] Documentation

## Getting Started
- [Installation]
- [Quick Start Guide]
- [Basic Configuration]

## Features
- [Feature 1 Guide]
- [Feature 2 Guide]
- [Feature 3 Guide]

## Advanced
- [Developer Hooks]
- [Custom CSS]
- [Troubleshooting]

## FAQ
- [Common questions]
```

### Individual Feature Documentation

```markdown
# [Feature Name]

## Overview

[What this feature does and when to use it]

## How to Use

**Step 1:** [Action]
[Screenshot]

**Step 2:** [Action]
[Screenshot]

## Settings

| Setting | Description | Default |
|---------|-------------|---------|
| [Setting 1] | [What it does] | [Default value] |
| [Setting 2] | [What it does] | [Default value] |

## Examples

### Example 1: [Use case]
[Code or configuration example]

### Example 2: [Use case]
[Code or configuration example]

## Troubleshooting

**[Common problem]**
[Solution]

## Related
- [Related feature 1]
- [Related feature 2]
```

## Copy Guidelines

### Headlines
- Lead with benefit
- Be specific about outcome
- Include social proof numbers

### Feature Descriptions
- Start with what it does
- Explain why it matters
- Show, don't just tell

### CTAs
- Action verbs: "Get," "Download," "Try"
- Include risk reversal: "Free," "30-day guarantee"
- Make the next step clear

## SEO Considerations

### Target Keywords
- [plugin type] WordPress plugin
- [problem] plugin
- best [category] plugin
- [plugin name] vs [competitor]

### Content to Include
- Clear feature descriptions (keyword-rich)
- FAQ (captures long-tail)
- Use cases (captures intent variations)
- Changelog (fresh content signals)

## Conversion Elements

### Trust Signals
- Active install count
- Star rating
- Number of reviews
- "Tested up to" WordPress version
- Notable user logos
- Money-back guarantee

### Social Proof
- Testimonials (with photos, names, sites)
- Case studies
- Review excerpts
- Usage statistics

### Risk Reducers
- Free version available
- Money-back guarantee
- Live demo
- Responsive support highlight

## Output Checklist

### WordPress.org Page
- [ ] Short description (150 chars)
- [ ] Compelling long description
- [ ] Clear installation steps
- [ ] 5+ FAQ entries
- [ ] Screenshot descriptions
- [ ] Changelog current

### Sales Page
- [ ] Benefit-focused headline
- [ ] Clear problem/solution
- [ ] Feature benefits (not just features)
- [ ] Social proof included
- [ ] Transparent pricing
- [ ] FAQ handles objections
- [ ] Multiple CTAs
- [ ] Mobile responsive

### Documentation
- [ ] Quick start guide
- [ ] All features documented
- [ ] Screenshots/examples
- [ ] Troubleshooting section
- [ ] Searchable/organized

## Common Mistakes

### Features Without Benefits
"Caching included" → "Pages load 3x faster with built-in caching"

### No Differentiation
Why this plugin over 10 competitors? Be specific.

### Weak Social Proof
"Thousands of users" → "7,500+ active installs, 4.9/5 rating"

### Hidden Pricing
If people can't find the price, they leave.

### Missing Demo
Let people try before buying when possible.
