---
name: sales-email-sequence
description: Create multi-email sales sequences with proper timing, hooks, and conversion triggers.
---

# Skill: Sales Email Sequence

Create email sequences that nurture leads and drive conversions.

## Specifications

| Attribute | Value |
|-----------|-------|
| Sequence length | 5-7 emails typical |
| Email length | 150-300 words |
| Tone | Personal, helpful, not salesy |
| Timing | Based on trigger + sequence position |

## Sequence Types

### 1. Welcome Sequence
Trigger: New subscriber
Goal: Build trust, introduce brand, soft sell

### 2. Launch Sequence
Trigger: Product launch
Goal: Build anticipation, overcome objections, drive sales

### 3. Nurture Sequence
Trigger: Time-based or behavior
Goal: Stay top of mind, provide value

### 4. Cart Abandonment
Trigger: Abandoned purchase
Goal: Recover sale

### 5. Re-engagement
Trigger: Inactive subscriber
Goal: Win back or clean list

## Welcome Sequence Structure

### Email 1: The Welcome (Send immediately)
- Thank them for joining
- Deliver promised lead magnet
- Set expectations
- One personal detail

### Email 2: The Story (Day 2)
- Your origin story
- Why you do what you do
- Connect with their problem
- Build relatability

### Email 3: The Value (Day 4)
- Best piece of content
- Quick win they can implement
- Establish expertise

### Email 4: The Problem (Day 6)
- Address main pain point
- Agitate the problem
- Hint at solution

### Email 5: The Solution (Day 8)
- Introduce your offer
- Focus on transformation
- Social proof

### Email 6: The Push (Day 10)
- Overcome objections
- Urgency if applicable
- Clear CTA

### Email 7: The Follow-Up (Day 12)
- Final reminder
- What they'll miss
- Soft close

## Email Templates

### Welcome Email (Email 1)

**Subject lines:**
- Welcome! Here's your [lead magnet]
- You're in! [First name], here's what's next
- Your [resource] is ready

**Body:**
```
Hey [First name],

Welcome! Glad you're here.

As promised, here's your [lead magnet]:
→ [Link]

What you'll find inside:
- [Benefit 1]
- [Benefit 2]
- [Benefit 3]

Here's what to expect from me:

Every [frequency], I send [content type] about [topics]. Real insights from [experience], not recycled advice.

If you ever want to chat, just reply to any email. I read everything.

Talk soon,
[Name]

P.S. [Quick personal detail or tip]
```

### Story Email (Email 2)

**Subject lines:**
- Why I started [this/business]
- The mistake that changed everything
- [First name], here's my story

**Body:**
```
Hey [First name],

Want to know how I got into [field]?

[Short origin story - 3-4 paragraphs]
- Where you started
- The struggle/turning point
- What you learned
- Where you are now

The reason I'm telling you this:

[Connect to their situation]

If you're feeling [their problem], I get it. I've been there.

Tomorrow, I'll share [preview of next email].

[Name]
```

### Value Email (Email 3)

**Subject lines:**
- My best advice for [their goal]
- Try this today
- The [X] that changed my [result]

**Body:**
```
Hey [First name],

Quick win for you today.

[Actionable tip/framework in 3-5 steps]

Why this works:
[Brief explanation]

I used this [when/how], and [result].

Try it and let me know how it goes.

[Name]

P.S. [Related resource or next email preview]
```

### Problem Email (Email 4)

**Subject lines:**
- The real reason [result] isn't happening
- Why [common approach] doesn't work
- [First name], this might be uncomfortable

**Body:**
```
Hey [First name],

Can I be honest with you?

Most [audience] struggle with [result] because they're focused on [wrong thing].

They [common mistake 1].
They [common mistake 2].
They [common mistake 3].

And none of it works because [reason].

The real issue is [underlying problem].

[How you discovered this]

Tomorrow, I'll show you what actually works.

[Name]
```

### Solution Email (Email 5)

**Subject lines:**
- Here's what works instead
- The [X] I use for [result]
- How I [achieved result]

**Body:**
```
Hey [First name],

Yesterday I shared what doesn't work.

Today: what does.

After [experience], I developed [solution/framework/product].

Here's how it works:
[Brief overview]

The results:
→ [Proof point 1]
→ [Proof point 2]
→ [Proof point 3]

If you want to [achieve result], here's how I can help:

[Introduce offer with link]

No pressure. Just wanted you to know it exists.

[Name]

P.S. [Specific detail about offer]
```

### Push Email (Email 6)

**Subject lines:**
- Quick question
- Is this for you?
- [Objection]? Let me address that

**Body:**
```
Hey [First name],

I've gotten a few questions about [offer].

The most common:

"[Objection 1]"
→ [Answer]

"[Objection 2]"
→ [Answer]

"[Objection 3]"
→ [Answer]

The truth is, [offer] isn't for everyone.

It's for you if:
✓ [Qualifier 1]
✓ [Qualifier 2]
✓ [Qualifier 3]

It's NOT for you if:
✗ [Disqualifier 1]
✗ [Disqualifier 2]

If it's a fit: [Link]

If not, no worries. I'll keep sending valuable content either way.

[Name]
```

### Follow-Up Email (Email 7)

**Subject lines:**
- Last call
- Wrapping up
- Final thoughts on [offer]

**Body:**
```
Hey [First name],

Last email about [offer] for a while.

Here's the quick version:

[Offer] helps you [achieve result] by [method].

[Number] people have used it to [result].

If that's what you want, here's the link:
→ [Link]

If not, no hard feelings. I'll be back in your inbox [when] with more [content type].

Thanks for reading.

[Name]

P.S. [Final benefit or urgency]
```

## Subject Line Formulas

### Curiosity
- The [X] I never talk about
- Why I stopped [doing X]
- This changed everything

### Value
- [Number] ways to [achieve result]
- Quick win for your [area]
- Try this today

### Personal
- [First name], quick question
- Can I be honest?
- A confession

### Urgency
- Last chance for [offer]
- Closing tonight
- [Number] spots left

## Email Copywriting Rules

### Do:
- Write like you're emailing one person
- Use their first name
- Keep paragraphs short (1-3 sentences)
- One clear CTA per email
- Tell stories
- Be specific with numbers

### Don't:
- Sound like a marketing email
- Use ALL CAPS or excessive punctuation!!!
- Multiple CTAs competing
- Generic greetings ("Dear valued subscriber")
- Wall of text paragraphs

## Timing Strategy

| Email | Standard Timing | Aggressive Timing |
|-------|-----------------|-------------------|
| 1 | Immediate | Immediate |
| 2 | Day 2 | Day 1 |
| 3 | Day 4 | Day 2 |
| 4 | Day 6 | Day 3 |
| 5 | Day 8 | Day 4 |
| 6 | Day 10 | Day 5 |
| 7 | Day 12 | Day 6 |

Aggressive timing for launches/time-sensitive offers.

## Personalization

### Merge Tags
- First name: [First name]
- Company: [Company]
- Lead magnet: [Resource name]
- Segment-specific content

### Behavioral Triggers
- Opened previous email → Send follow-up
- Clicked link → Send related content
- No opens → Try different subject line

## Testing Framework

### What to Test
1. Subject lines (A/B test)
2. Send times
3. Email length
4. CTA placement
5. Personal vs. professional tone

### Metrics to Track
- Open rate (subject line effectiveness)
- Click rate (content effectiveness)
- Reply rate (engagement)
- Unsubscribe rate (audience fit)
- Conversion rate (sequence effectiveness)

## Output Checklist

- [ ] Full sequence mapped (5-7 emails)
- [ ] Subject lines for each (2-3 options)
- [ ] Timing defined
- [ ] CTAs are clear
- [ ] Stories included
- [ ] Objections addressed
- [ ] Personalization tags noted
- [ ] Sounds human (not marketing)
