---
name: linkedin-profile-optimizer
description: Optimize LinkedIn profiles for visibility, credibility, and lead generation.
---

# Skill: LinkedIn Profile Optimizer

Optimize LinkedIn profiles for visibility, credibility, and conversion.

## Purpose

Transform LinkedIn profiles from resumes into:
- Lead generation machines
- Authority positioning tools
- Search-optimized landing pages
- Trust-building assets

## Profile Sections

1. **Headline** (220 characters)
2. **About** (2,600 characters)
3. **Featured** (visual portfolio)
4. **Experience** (key roles)
5. **Skills** (searchable keywords)
6. **Recommendations** (social proof)

## Headline Optimization

### Headline Formula

```
[What you do] | [Who you help] | [Key result/differentiator]
```

**Character limit:** 220 characters

### Headline Templates

**For Service Providers:**
> WordPress Developer | Helping SaaS companies build fast, converting websites | 800+ projects shipped

**For Consultants:**
> SEO Strategist | I help B2B startups get found on Google | $12M in client revenue influenced

**For Creators:**
> Building [X] in public | [Y] followers | Sharing lessons on [topic]

**For Job Seekers:**
> Marketing Manager | Growth specialist with 8 years in B2B SaaS | Open to opportunities

### What NOT to Do

❌ "Entrepreneur | Visionary | Thought Leader"
❌ "Marketing Guru | Ninja | Rockstar"
❌ "Passionate about helping businesses grow"
❌ Job title only: "Senior Developer at Company"

## About Section

### Structure (2,600 character max)

```
[Hook - First 2 lines visible in preview, make them count]

[Problem you solve - What keeps your audience up at night]

[Your solution/approach - How you help]

[Proof - Numbers, clients, results]

[Personal element - Something human]

[CTA - What should they do next]

[Keywords - Naturally integrated throughout]
```

### About Section Template

```
I help [specific audience] [achieve specific result].

Most [audience] struggle with [common problem]. They try [common solutions that don't work]. Sound familiar?

After [X years/projects/experience], I've developed an approach that [key differentiator].

Here's what that looks like:

→ [Result 1 with number]
→ [Result 2 with number]
→ [Result 3 with number]

Clients I've worked with include: [Notable names or types]

My approach:
[Brief methodology or philosophy]

When I'm not [working], you'll find me [humanizing detail].

Ready to [outcome]? 
→ DM me "START" and let's talk
→ Or grab my free [resource]: [link in Featured]

Keywords for search: [keyword], [keyword], [keyword]
```

### About Section Example

```
I build websites that actually convert visitors into customers.

Most businesses treat their website like a digital brochure. They spend $10K on design, launch it, and wonder why nobody's buying. Sound familiar?

After 16 years and 800+ WordPress projects, I've learned that pretty websites don't pay the bills. Converting websites do.

Here's what working with me looks like:

→ Average 47% increase in conversion rates
→ Page load times under 1 second
→ Sites that rank on Google without paid ads

I've worked with IBM, Adobe, Canva, and 800+ businesses from startups to Fortune 500s.

My approach is simple: Performance first, design second. Because nobody waits 6 seconds for a beautiful page to load.

When I'm not obsessing over PageSpeed scores, I'm writing about WordPress and business on gauravtiwari.org (1,750+ articles and counting).

Want to talk about your site?
→ DM me with your URL
→ I'll send you a free 5-minute video audit

WordPress Development | Website Optimization | Conversion Rate Optimization | Technical SEO
```

## Featured Section

### What to Feature

1. **Lead magnet** - Free resource with email capture
2. **Best content** - Top performing posts/articles
3. **Case study** - Results you've achieved
4. **Portfolio** - Visual work examples
5. **Newsletter** - If you have one

### Featured Section Strategy

| Slot | Content Type | Purpose |
|------|--------------|---------|
| 1 | Lead magnet | Capture emails |
| 2 | Best article | Show expertise |
| 3 | Case study | Prove results |

## Experience Section

### Optimization Rules

1. **Current role first** - Most visible
2. **Results over responsibilities** - Numbers, not tasks
3. **Keywords in descriptions** - Searchable terms
4. **Rich media** - Add images, links, documents

### Experience Entry Template

```
[Title] at [Company]
[Dates]

[One sentence about what you actually do]

Key achievements:
→ [Result with number]
→ [Result with number]
→ [Result with number]

[Keywords naturally integrated]
```

### Experience Example

```
CEO & Project Lead at Gatilab
2018 - Present

Running an independent marketing agency focused on WordPress development, content marketing, and conversion optimization.

Key achievements:
→ Delivered 700+ projects with 104% year-over-year revenue growth
→ Influenced $8M+ in client revenue through websites and marketing
→ Built WordPress plugins with 7,500+ active users

Specialties: WordPress Development, Technical SEO, Performance Optimization, Content Strategy
```

## Skills Section

### Strategy

1. **List 50 skills** (maximum allowed)
2. **Top 3 are most visible** - Make them count
3. **Include searchable keywords**
4. **Get endorsements** for top skills

### Skill Categories

**Hard skills:** WordPress, JavaScript, SEO, Google Analytics
**Soft skills:** (less valuable, but include some)
**Industry terms:** SaaS Marketing, B2B Sales, Content Strategy

## Recommendations

### Getting Recommendations

1. Give recommendations first (reciprocity)
2. Make specific asks: "Would you mind mentioning the [project] we worked on?"
3. Offer to draft something they can edit

### Recommendation Request Template

```
Hey [Name],

I'm updating my LinkedIn profile and wondered if you'd be open to writing a short recommendation about our work on [specific project].

If helpful, here's a starting point you could edit:

"[Draft focusing on specific results]"

No pressure if you're busy - I know time is valuable.

Thanks either way!
```

## Profile Settings

### Visibility Checklist

- [ ] Custom URL set (linkedin.com/in/yourname)
- [ ] Profile photo professional
- [ ] Banner image branded
- [ ] Creator mode ON (if posting content)
- [ ] Open to work/services enabled (if applicable)
- [ ] Contact info filled out

### SEO Settings

- Keywords in headline
- Keywords in about
- Keywords in experience
- Keywords in skills
- Location set correctly

## Optimization Checklist

### Must Have
- [ ] Professional headshot
- [ ] Custom banner image
- [ ] Keyword-rich headline (not just job title)
- [ ] Compelling about section with CTA
- [ ] Featured section with value
- [ ] Current experience with results
- [ ] 50 skills listed
- [ ] Custom URL claimed

### Nice to Have
- [ ] 5+ recommendations
- [ ] Creator mode enabled
- [ ] Newsletter linked
- [ ] Rich media in experience
- [ ] Volunteer/education filled out

## Common Mistakes

### Mistake 1: Resume-Style Profile
LinkedIn is a landing page, not a resume. Lead with value, not job history.

### Mistake 2: No CTA
Tell people what to do next. DM you? Visit your site? Download something?

### Mistake 3: Generic Headline
"Marketing Professional | Passionate About Growth" = invisible.

### Mistake 4: First Person in Headline
"I help companies..." - waste of characters. Start with what you do.

### Mistake 5: Empty Featured Section
Prime real estate. Don't leave it blank.

## Output Deliverables

When optimizing a profile, deliver:

1. **Headline** - 3 options
2. **About section** - Full draft
3. **Featured strategy** - What to include
4. **Experience rewrites** - Key roles
5. **Skills list** - 50 optimized skills
6. **Action items** - Checklist of changes
