---
name: deal-page
description: Create affiliate deal pages with product highlights, pricing, and conversion-focused copy.
---

# Skill: Deal Page

Affiliate deal pages, coupon pages, and offer roundups for gauravtiwari.org.

## Specifications

| Attribute | Value |
|-----------|-------|
| Default length | 1500-2500 words |
| Focus | Conversions + value |
| Updates | Requires regular refresh |
| FAQs | Required (5-8) |
| Format | Scannable with clear CTAs |

## Deal Page Philosophy

Deal pages exist to help readers save money on tools they need. Not to push products.

**Good deal pages:**
- Highlight genuine savings
- Explain who should buy
- Include personal experience
- Have clear expiration dates
- Compare to regular pricing

**Bad deal pages:**
- List every deal without curation
- No personal commentary
- Missing expiration dates
- No value context

## Article Structure

```markdown
[Opening - What this page covers, best deal preview]

## Best [Category] Deals Right Now

[Top 3-5 curated deals with commentary]

## All [Category] Deals

### [Product Name] Deal

[Deal details, commentary, CTA]

### [Product Name] Deal

[Continue pattern]

## How to Get the Best Deal

[Tips for maximizing savings]

## When Do These Deals End?

[Timeline and urgency context]

## Frequently Asked Questions

[ACF Accordion - 5-8 FAQs]
```

## Opening Template

Start with value context:

> Looking for WordPress plugin deals? You're in the right place. I've collected the best Black Friday offers from tools I actually use and recommend. 
>
> The standout: [FlyingPress at 40% off](link). I use it on my own sites. At $36/year instead of $60, it's a no-brainer.

**Include:**
- What they'll find
- Best deal highlighted
- Personal recommendation
- Urgency if applicable

## Individual Deal Format

Each deal needs:

```markdown
### FlyingPress Black Friday Deal

**Discount:** 40% off all plans
**Regular Price:** $60/year
**Sale Price:** $36/year
**Validity:** November 20 - December 2, 2025
**Coupon:** Automatic at checkout

[Get FlyingPress at 40% Off](https://gauravtiwari.org/go/flyingpress/)

FlyingPress is the caching plugin I switched to this year after four years on WP Rocket. It's faster in my tests (0.3 seconds on average) and the automatic critical CSS actually works. At 40% off, this is the best price I've seen.

**Who should grab this:** Anyone running WordPress sites who cares about speed. Works great for blogs, business sites, and small WooCommerce stores.

**Who should skip:** If you're on LiteSpeed hosting, use LiteSpeed Cache instead (it's free and server-integrated).
```

## Deal Details Table

For quick scanning:

```markdown
| Attribute | Details |
|-----------|---------|
| Product | FlyingPress |
| Discount | 40% off |
| Regular | $60/year |
| Sale | $36/year |
| Valid | Nov 20 - Dec 2 |
| Code | Automatic |
```

## Comparison to Normal Pricing

Always show the value:

```markdown
**Savings breakdown:**
- 1 site license: $60 → $36 (save $24)
- 5 site license: $150 → $90 (save $60)
- Unlimited: $250 → $150 (save $100)

For reference, WP Rocket's unlimited plan is $299 with no Black Friday discount.
```

## CTA Buttons

Clear and direct:

```html
<!-- wp:buttons -->
<div class="wp-block-buttons">
<!-- wp:button {"className":"is-style-fill"} -->
<div class="wp-block-button is-style-fill"><a class="wp-block-button__link" href="https://gauravtiwari.org/go/flyingpress/">Get FlyingPress 40% Off</a></div>
<!-- /wp:button -->
</div>
<!-- /wp:buttons -->
```

**CTA text patterns:**
- "Get [Product] [Discount]% Off"
- "Claim [Product] Deal"
- "Get [Product] at $X"

**Never:**
- "Click here"
- "Buy now"
- "Limited time offer"

## Expiration and Urgency

Be specific and honest:

**Good:**
> This deal ends December 2, 2025 at midnight PST. After that, FlyingPress returns to regular pricing with no announced sales until next Black Friday.

**Bad:**
> Hurry! This deal won't last! Act now before it's too late!

## Best Deal Section

Highlight top picks at the beginning:

```markdown
## Best WordPress Deals Right Now

Short on time? Here are my top picks:

1. **[FlyingPress](link)** - 40% off. Best caching plugin. $36/year.
2. **[Perfmatters](link)** - 25% off. Essential for script control. $19.95.
3. **[WPX Hosting](link)** - 50% off first year. My hosting recommendation.

These are tools I use on my own sites. Not just affiliate picks.
```

## Category Organization

For roundups with many deals:

```markdown
## Hosting Deals

[Hosting deals]

## Plugin Deals

[Plugin deals]

## Theme Deals

[Theme deals]

## Tool Deals

[SaaS/tool deals]
```

## Update Notes

Include freshness indicators:

```markdown
*Last updated: November 25, 2025. I check these deals daily during sale periods.*

**Recent changes:**
- Added Perfmatters 25% deal (Nov 24)
- Removed expired Elementor offer (Nov 23)
- Updated WPX pricing (Nov 22)
```

## Honest Recommendations

Include context on what to skip:

```markdown
## Deals I'm Skipping This Year

**Elementor Pro** - The discount is smaller than last year (20% vs 30%), and the plugin has gotten bloated. If you need a page builder, look at Bricks instead.

**Generic shared hosting** - Bluehost and HostGator have big discounts, but you're still on overcrowded servers. Spend the extra $2/month on a proper VPS.
```

## FAQ Section

Include:
1. When do deals expire?
2. Can I use multiple coupons?
3. Is [top product] worth it?
4. What if I miss the sale?
5. Refund policies?
6. Best deal for beginners?

## Affiliate Disclosure

Required on deal pages:

```markdown
*Disclosure: This page contains affiliate links. If you purchase through these links, I earn a commission at no extra cost to you. I only feature products I've personally tested and recommend.*
```

## Seasonal Variations

### Black Friday/Cyber Monday
- Highest urgency
- Daily updates
- Countdown elements
- Best-of-year positioning

### Regular Deals
- Evergreen approach
- Monthly updates
- Less urgency language
- Focus on ongoing value

## Output Checklist

- [ ] Best deals highlighted at top
- [ ] Each deal has: discount, prices, validity, CTA
- [ ] Personal commentary on each
- [ ] Who should buy / skip
- [ ] Comparison to regular pricing
- [ ] Clear expiration dates
- [ ] Update timestamp
- [ ] Affiliate disclosure
- [ ] FAQs (5-8)
- [ ] 1500-2500 words
