It’s not enough to just attract people to your website — if you want to get conversions, you need high-quality traffic with relevant intent. So, you need to work on attracting your ideal customers who will be interested in your content, products, and services.
In this article, we’re going to outline how you can ensure your website attracts high-quality traffic. Let’s get started.
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Always focus on finding the right keywords for your webpages
To start, it’s important that you target the right keywords with your copy. This will ensure your website ranks for the right search engine queries so you reach the most suitable people. This means you’ll want to conduct some thorough keyword research to boost your SEO.
Head to a keyword research tool like Google Keyword Planner. Plug-in words and phrases that are relevant to your business and Google will provide you with a list of related keywords based on their competitiveness and their average monthly search volumes. You can then weave these keywords into your content!
Just keep in mind that, when deciding which keywords to target on which web pages, you’ll need to consider the search intent behind them. If someone is searching “how” or “why” questions, for instance, they’re looking for informational content, rather than products. Keeping keyword intent in mind when copywriting and creating content will help ensure that you’re drawing the right people to your website.
Let’s take a look at an example of a business that targets keywords on its website well.
The law firm Florin Roebig targets keywords well on their page that provides more information about their semi-truck accident attorneys. This has helped them to successfully rank on the first page of Google for keywords with a collective monthly search volume of 1,680!
They’ve weaved keywords like “Florida truck accident lawyer” throughout the page’s copy, but the important thing is that it still reads very naturally. Keywords help Google to determine what the page is about and send the correct people to your website, so this is a vital tactic you should be employing.
On your own pages, be sure to include your targeted keywords in important places, as well. And be sure to weave them into your copy where it’s natural and appropriate! This will help you rank for the right queries and reach the people who are actually looking for your products or services.
Create content that addresses customer questions and pain points
By addressing your customers’ pain points and questions with your website content, you can show you understand your target audience — this will drive more traffic to your website and should lead to more sales.
Start by checking in with your customer service team. If there are questions and concerns they often have to answer, it could be worth creating content to address them. Not only will this save your team time, but your customers will be happier, as well.
You can also conduct some question keyword research. Head to a website like Answer the Public and plug in words and phrases related to your business and what you sell. They’ll provide you with a series of questions that people are searching for related to these topics. This is a great way to come up with blog post ideas!
Don’t be afraid to look through your competitors’ content to get ideas. That being said, it’s a good idea to run anything you write through a plagiarism checker like Copyleaks to ensure that your posts are unique, even if they’re inspired by other businesses.
Let’s look at a few examples of businesses that address customers’ questions and pain points in their content well.
For example, Freshbooks, an online accounting software company, targets customer pain points in their article on how to write an invoice letter. The article covers just about everything a reader would want to know about writing an invoice letter, including what to include in the body, how to format it, and more.
People searching for help on this topic are likely to be small business owners and freelancers — this is exactly who FreshBooks wants to attract to their website, as they’ll likely be interested in the company’s products and services. On your own website, consider whether writing a relevant how-to guide would be a practical way to draw more customers in!
Similarly, My Canada Payday, a financial services company, has a blog post outlining what financial help for Vancouverites is available. During the pandemic, many families and businesses suffered financial hardship. And, people who come across this page when looking for financial advice or assistance might be interested in the services of My Canada Payday.
Make sure you’re consistently creating and publishing content that shows you really understand your audience and want to help them. This can attract the right web traffic and build trust with your audience, which will encourage them to spend money with you without being too promotional.
Guest post for websites your ideal customers are already visiting
Another excellent traffic-building strategy is to write guest posts for relevant websites. Guest posting involves creating content for another company’s website. Generally, the idea is that there should be an overlap between your audiences, which means this tactic can increase your traffic, boost your brand awareness, and show off your authority.
When looking for guest posting opportunities, stick to sites in your industry or niche. And, if you notice certain websites often promote their content, have an active audience base that engages with their posts, and are experts in their industry, they could be worth writing for. Check if they have high domain authority, as well. This measures how powerful a site’s backlinks are for boosting your SEO.
Once you’ve decided who you want to guest post for, reach out! If you have a relationship with a site already, you can send an email or social media direct message. If not, it’s worth scrolling through their blog to see if they have a formal process for guest posting.
Consistently engage with your target audience on social media
If you’re active on social media, you’ll make your business a lot more visible online and attract more of your ideal customers.
When engaging with your target customers on social media, consider first how they’ll want to be spoken to. For instance, a toy company can be a lot more playful and silly with their comments and replies than a real estate company or law firm. Keep your brand voice in mind!
Don’t stress about mastering every different social media platform, either. More than likely, you can stick to one or two. If you’re looking for the largest potential user base, Facebook is the correct choice. If you run something like a restaurant or a hair salon and can produce a lot of image-worthy content, Instagram and TikTok are good choices. If you market mostly to professionals, LinkedIn is an excellent option.
If you’re worried about being able to post every day, consider using a social media management platform to help you bulk schedule posts in advance. If you do this regularly, you can save yourself the mental energy of posting a single image or comment at a time and stay on top of things.
Create free tools that your customers will value
Free resources can be very powerful marketing tools for many different businesses! They can show off what you can do with your products and services, build loyalty among your customers, and draw more high-quality traffic to your website.
It’s also worth remembering that free tools can be great for backlink building, which is a very important part of SEO. Essentially, when someone links to your content, Google takes it as a vote of confidence in your authority and will give you a boost on the SERPs as a result. When you offer something for free, people will want to share it with others like them — this means that free tools can be a great way to boost your SEO and get more high-quality traffic.
Think about what it is that you could offer to your customers for free. If you have a lot of how-to guides, you could compile them into an eBook. If you work in finance, consider whether you could build a calculator to give your website visitors information on their potential tax refund amount.
Let’s look at a few examples of businesses that offer their website visitors free content and are able to draw in more relevant web traffic as a result.
For instance, take a look at how Helix Hearing Care, a hearing aid provider, offers a free online hearing test.
This is great for helping customers determine whether or not they need hearing aids. If someone suspects they are losing their hearing but doesn’t want to spend the money to go to a doctor quite yet, this tool can give them some helpful information. This strategy is great for getting more high-quality traffic. People searching for an online hearing test are likely in the market for hearing aids. This test builds trust with the viewer and encourages them to make purchases with Helix Hearing Care in the future.
Similarly, TurboTax, a tax preparation company, offers a free self-employment expense calculator that anyone can use.
Being self-employed can be complex, and TurboTax knows that their audience might need help calculating their expenses — by offering this calculator for free, they are able to draw in more web traffic. Specifically, they can draw in more people looking to save money on taxes by filing as self-employed on their federal and state taxes — these people are likely to be interested in a variety of TurboTax’s services.
In this article, we outlined how you can ensure that your website draws in high-quality traffic. It’s not enough to get a lot of people on your site — you want them to convert! Here, we discussed keyword research, link-building strategies, guest posting, and more, all of which can help you draw in high-quality traffic.
Need more digital marketing help? Check out the services offered by Gaurav Tiwari. He can help you with content marketing, product design, business planning, and more.