Tutorials

Easy to use how-to guides and tutorials for beginners. All these tutorials are created by Gaurav Tiwari and his team with laymen in mind. With easy step-by-step guides, proper screenshots and video guides (when required) these tutorials are your best bet to achieve something awesome.

How to use Apple TV to control your smart-home gear

Apple HomeKit is a hub which allows all kinds of automation in the home to talk to each other, and to talk to Siri, the virtual AI of Apple, much more easily than they otherwise would. This is the main draw of the HomeKit – it’s a central hub which allows you to control all of your home automation from one area, using voice commands if you choose. The HomeKit does come with one tiny catch, of course: the signals which it receives have to come from the wireless network it is already hooked up to.

If you are using the HomeKit with your smart home, then you can’t activate your automation, actuators or lifts (to know more see special guide) from a remote location. Apple has done this deliberately to keep security as a top priority – you can be sure that the only people who are using and accessing your smart home are the people authorized to do so. If you do want to access things remotely, Apple needs to give you a way to show that your data stream is the one it should pay attention to, which is where Apple TV comes in. Apple TV acts as a security check for your smart home and the associated networks, checking your requests as they come in from remote locations and ensuring that they are authentic before they can get through and affect your systems.

Apple TV is not only the best way to ensure security in your home if you want to move into remote controls and commands, it is also the best way to incorporate Bluetooth use into your smart home. Bluetooth has a very limited range, so Apple TV can be used by homeowners to connect with it as a relay point between you and the equipment you will want to use. The way this works for people is that they can use a Wi-Fi network to connect with Apple TV and relay their commands to it, and Apple TV then uses Bluetooth to connect to the device in question, and tell it what to do. To set Apple Kit up is fortunately something which doesn’t take long at all, particularly if you already have an Apple TV.

Image Credit: Apple Support

The first step is to update your iOS on the device which you want to use for your Apple Kit. Once this is done, you need to choose which HomeKit will suit you the best. This depends on what type of smart home you have, what automation you have, and so on. Once you chosen which one you want, then you need to install the hub itself, which will give you the Apple Kit, and download the app which controls it and allows you to send commands to your home and the home automation within it. It’s important to remember that the app will ask you if it is okay to sync up with your home and the data given out by the home. You should allow this, for the next stage to be possible. When you have the app downloaded, you can then go into settings, and into the HomeKit section, and allow remote access so that you can use it outside of your home network.

How to build your first Android program?

Start is scary; in any field of expertise. Here I am talking about coding… app development mostly. People prefer to take the safe side when there comes the task of developing apps, especially for the first time. Thinking about the hefty amount of work they should put into it ends up making them give up on the whole idea. Building an app is not easy. But it's not that tough either. So if you ever want to create your first application and you've got cold feet, don't worry any longer. I'll walk you through the detailed path of bringing your dream project to life. Building an Android application would never again be a frightening task. In fact, once you understand the basics and the steps, you will breeze through the processes and your creativity will see the light.

This is the first of the series on Android app development for beginners.

Let's begin.

First Step: Picking up a toolbox

You can't really build an application without a toolbox, just like you can't build a tree-house with a hammer and some nails. For Android app development, you will need the following tools:

  • Development Environment
    • A programming language
    • A code editor and/or a compiler
  • A test device.

Programming Language

You need to pick a programming language for the task. Now, here are the options you have:

  • C++/C#
  • Kotlin
  • Java

These are the officially supported languages for Android development by Google. It's worth mentioning that you can build pretty much any application with any language from that list. They are different in some technicalities that you most probably will not address while building your first application.

  • C++/C# are by far the hardest languages to learn. Unless you have prior experience with them, I'd recommend choosing either Java or Kotlin. However, this is only to facilitate your task.
  • Kotlin is probably the easiest and the closest to human language. It makes debugging errors very easy and even the code syntax is pretty straight-forward. The only disadvantage is that there are not as many tutorials for Kotlin as there are for Java and C++.
  • Java is by far the most widely used language for Android development, so you can begin your journey with it.

A code editor and/or compiler

There are several code editors that can work with Java and help you build and build your apps easily. But before that you need to have Java Development Kit (JDK) preinstalled in your system, followed by Android Software Development Kit. Both are free to install and use, even for commercial purposes. After you are done with these, you can write codes via any of the code editors available and compile them using Javac (java compiler). Android Development Studio (or Android Studio, in short), however, is the best, if you don't want your editor and compilers to be different and independent. Powered by a strong suit of support and plugins, it can help you get started from Java to pure Android in no-time. Other options include Eclipse, Netbeans, Notepad++ etc. Feel free to try these out in addition to Android Studio and let's know the experience.

A Test Device

Testing your app on a real device is very important. You can use Android Emulators, especially the one that comes in Android Studio inbuilt but only a real device can show what it feels to have the app in real.

Second Step: The Design

Start planned

The worst mistake that you could make while making any piece of software is jumping right to the editor. You'll find yourself staring at a blank page with a programmer-block, just like writers do. Whether you're a novice or a fully-fledged expert, you need to start with a proper design. Since you'll be doing all parts of your Android project, there are a few design phases or steps to cover.

Cut the time

There's a rule of thumb in programming called the 80-20 rule, which states that if you spend 80% more time designing your application you'll cut the implementation time to 20% time. If it takes 5 days to code, it would then take only 1 if proper design is implemented. It's pretty big, isn't it?!

General design is important

First of all, you need to make the general design or a "Business Model". Of course, we don't mean a literal Business model, but something to define the purpose of the application, specify the users and functions and so on. When you get that done, you need to start making the use cases. Use cases are usually simple; short sentences that state how an action flows. For example:

  1. "User chooses a product."
  2. "User Sends A Message"
  3. "Application Opens Profile Page"

You can group them under certain actions to be more organized.

There are a few design paradigms out there for any software development, but one you might have heard about is Object Oriented Design or OOD. It's not only the easiest, but also gives complete control over all the processes you make in the application. For object-oriented design - and for the last process in the design - you'll need to break your application into objects. It's like modeling the real world in your application. Every object has its attributes and functions linked to it. A table, for example, can have many colors, 4 legs and it can hold stuff on its surface.

The design process is made regardless of the language you use. The language you choose will not affect your design. You can implement any design in any general-purpose language like the ones listed above.

The design phase should take you around 2-3 hours if you have a clear idea of what you're making.

Step Three: Implementation

This is where the geeky programming will take place. If you've done a proper design, implementation will be fairly easy.

However, you need to understand how an android application works. You'll most probably be using the Android Development Studio made by Google to make and test your applications.

Android applications, like web applications, are divided into activities, similar to web pages. Each activity is responsible for some inputs and outputs, has a certain layout, and could direct you to other activities.

Consider the image below:

Image Source: Android Authority

You can add buttons, text boxes, labels and all different sorts of stuff in the layout section. Then you can add functions to these gadgets. You can even begin by writing a pseudo-code before you write the actual function.

In this image, I'm portraying an application that would read a number from the user and add up all numbers from zero up to that number, then display the result.

Bonus Step: Implementing A Database

If you decided to shoot for the stars with your first application, you might as well choose some complex features.

Your first application might involve some data going in and out. Like retrieving login credentials, or messages or even settings. For these functions, you'll need a database to store the data. Think of it as a set of tables and columns that holds the data and manipulates it until it’s retrieved.

SQLite is an excellent option as it's suited for embedded solutions " like the phones". It also allows you to bypass the implementation of a database management system. Which isn't really gross to make, but would make the process a little bit more complex for a first application. You can find some very good courses on SQLite on udemy.com that will cover everything you need to know.

But again, this is a bonus step that you may or may not take into consideration.

Final Step: Testing your application

The final step is to test the application and see how it works. This step should be thorough and cover all possible Use Cases. It should even cover some abnormal behavior and how things might go wrong. Let it take its time and don't rush it. The cool thing about the android studio is that it lets you test your application in actual environments. While you can run your code on your phone and test its performance there, physically, the most common practice is to use the emulators that simulate the performance of various phones. You'll find a big set of phones to choose from, as well as a set of android systems for each phone.

Final Thoughts

If you follow the steps right, it might be a week's worth of work or even less until you finish your application. Don't hesitate if you get stuck at some point. There are multiple forums out there to help with any problems you might encounter. Befriend stackoverflow.com; it will answer all your needs - or at least a big majority. A lot of people have been there and you're not alone. If you stop somewhere or get lost, feel free to re-iterate over the steps. They are meant to help you deliver a better Android application. If you don't want to get started from scratch, you can rather look for app templates that will be helpful in taking you a leap forward. There are several sites that offer such app templates - just google for android app templates, free android app template or premium android app code etc., depending upon your needs and budget. You can also explore GitHub to find open source templates that can help you get started in no time.

Nothing will rival the joy of getting your first application done and running!

How to Write A College Paper that can get you an edge over others?

Writing an essay or dissertation is not an easy task to do. Specially in colleges, student fail to identify the key elements of great content in their dissertations. We have already discussed how better academic papers can be written without going around a lot of hassle. Your dissertation in a college may be as serious as a research level thesis or may just be an article.  But in either cases, better understanding of writing is required.

Experienced students are more comfortable to such writing works but freshers fail to get proper grip over content.  Not every student is comfortable with writing such things. But proper writing gets you proper marks, doesn’t it? So, a student must know where to look for the resources. Ideas can come from experts in the college or can also come from online resources.

But only the professionals who write commercial content can help students achieve perfection. Internet is mostly free but quality requires investment. In our case, student can look for several sites that let them buy cheap writing. 

The other method is work hard on the writing part until perfection is achieved. If you are reading this and have come down to this line, I guess you are looking to make yourself better in such form of writing.

In addition to what we have already advised on this blog, here I bring you a few more tips to make your content commendable and persuasive. A few tips that you should follow are:

Select a topic that makes difference.

Firstly it is advised for the students to choose a topic with which they can relate to and are comfortable with. This enables them to think on a broader radius to build a layout for the project. But, they should also look to create something that is worth making a difference. Let’s start with an example. Consider, Alex A and Bill B choose to write about Heat & Energy.

The first one choses the topic like, Heat & Energy: The Correlation. Although the topic is what the mentor would look for but isn’t as unique as it should be. Many students should have written about such topic in slightly different ways. Bill B, the second one, on the other hand chooses the topic like ‘Heat & Energy: How these two relate to each other and to us?. The last part, “To us”, is something that is unique. If properly written, such dissertation may go to a conclusion instead of just ending into formulas and derivation as the first one will.

Title language should be easy and easily graspable to one with lesser knowledge. Remember that once your project is published in any paper, not just your mentor or you, yourself are going to read but also the juniors and senior fellows. Considering your education level, it’s presumed that your language would be simple and uncluttered. If you need much boost you can look for college admissions essay help online.

Do complete research on the topic before you begin

It is very important for a student to do a complete research on the topic he would write. In addition to personal understanding and originality, various sources should be referred to make the content more trustworthy and lucrative. Sources of research can be internet, library, reference and textbooks. Relevant information can be procured according to the questions asked about the topic.

Any content is not complete if ideas in it aren’t original. It is very important to analyze the topics well and to write accordingly. Referring to the previous works done by the seniors can also help.

How to Write A College Paper

Planning and execution

The outline should be prepared first in order to proceed further. The paper should first be divided into sections like Abstract/Summary, Introduction, Arguments, Discussion, Proofs and Conclusion. Abstract is the philosophical excerpt of any paper. It should be catchy and must work as a tool to stick readers to the paper.

Additionally, it should be written-and-rewritten till perfected. Introduction contains the initial objectives of the paper while the arguments refer author’s ideas on the topic. Having a strong introduction would create an interest of the reader. Strong arguments, evidence, and information should be put in to support author’s views and to generate discussion ideas. Discussions can lead the arguments to better conclusion and are followed by the proofs.

Planning is very important because it provides a logic to your paper. There should be a proper structure and format followed while writing the content. The body of the paper should elaborate on your theory in different paragraphs and subheadings. This would make the content more readable and engrossing.

Revision and Edits

Once the paper is complete a thorough revision is very compulsory. Proofreading can bring out and detect mistakes. Unnecessary lines and rectification of mistakes can be done in the editing process. This is important to make your paper flawless.

Some more recommendations

The following tips should be remembered while writing a college paper. These would help you bring out the most interesting and perfect content:

  • Be careful with your language. Grammar, spelling and punctuation are very important. These should always be taken care of.
  • Informal writing should be avoided as long as possible.
  • Consult and analyze other academic before you start writing.
  • Expert suggestions should always be taken.
  • Rewrite the passages which do not convey clear message.
  • Accurate facts should be used in the essay.
  • Conflicting ideas and opinions should be avoided in the content.
  • Your views should be unbiased unless it is important to provide your personal thoughts.
  • Avoid plagiarism.
  • Practice as much as you can.

Simple and easy tips with a proper writing process have you present the most persuasive and commendable essay. By following these tips you can achieve writing to get an edge over others in the college.

How to Know When Your Business Needs Better SEO?

Business websites are way too different than the general websites and require different set of SEO practices. It's way more important as well, not just because Business SEO requires enterprise-level resources but also because the impact on profits & reach is huge.

Businesses have a relatively bigger reach and profit if compared to general sites or blogs. We expect every business website to have its SEO ongoing. But when algorithms change, the pace and direction of such SEOs must change.

You must know what their business SEO lacks and when something must be done. We will discuss the 'whats' somewhere else.

Let's just point out the 'when'. When your business needs a better way of SEO? Right here are some ideas.

Too many pages

Well, you started your business with few pages some years ago. But the progress was made and now you have reached to thousands of pages. Not all pages are well optimized for search engines and you feel that you lost track of the pages that were fully targeted for SERPs. Now is the time for you to look into unattended pages and make sure that they are indexed as well, as are your cornerstone content.

Your website has less Domain Authority than your competitor

Domain authority (DA) is one of the most trusted parameters to know a website's reputation. DA is assigned to a single domain (like gauravtiwari.org has DA 70). It is counted of a base of 100, and any value higher than other is considered to be better. The pages with a high number of quality external links generally have more authority. Such pages are assigned Page Authority (PA). Your homepage is also considered a page and assigned a different value of PA than the DA. Cornerstone pages are the ones with higher PA.

These authority values make a difference in search results. Google displays more love to high DA websites than the lower ones. So, if you really want to rank in there, don't ignore the need to increase the authority values.

Keyword Selection isn't organized

Better SEO requires finer and considerate use of keywords & key phrases. You should select high- and medium-tail search phrases that make great groups and subcategories and will be coupled with other terms to make long-tail queries. If your keyword selection is not grouped well and seems scattered to any third person, you have to consider your odds in ranking.

Not the best template or design

Having a good layout and design for your website is equally important. If your site doesn't incorporate proper metadata, schema setup and script optimization - your site won't rank the way it could. If your business runs on WordPress, here is our guide to choose a better theme.

Lacks Good Content

Content is the backbone of any SEO planning or strategy. If your content doesn't stand out, everything you do - is going to fail. Make sure that your site understands current content marketing strategies and focuses on what is right. That's all.

15 Points checklist to improve your site's readability

Everything on your site will be meaningless if people can’t read it!

Readability is an important website usability factor that influences consumer behaviour as well as general subscriptions. No matter how good your blog post or sales copy is, it wouldn’t generate engagement if the readability is poor. A study by Nielsen Norman Group found that only 16% of users read word-by-word and email newsletter scanning is even more abrupt. The report concluded that visitors, on-an-average, read only about 10% of the copy they supposedly agreed to.

Based on the data statistics of how little users read, it should be your one of the top priority to improve your website readability. Here are 15 ways to ensure your site has the best possible readability:

blog

Better Font Color

The right contrast between font color and font background influence the reader’s perception. The right font color is needed for good readability as it should appeal to the reader and not hurt the eyes.

Smooth Background Color

This pretty much goes with the previous point. The font color and background scheme go hand in hand; if they blend well, you can pretty much pull off a good ‘presentable’ show!

How to Use the Psychology of Color to Increase Website Conversions →

Correct Spacing

The right margins on your page influence readability. The spacing between your words, sentences and paragraphs are vital factors when it comes to content being read.

Right font

The right font for the right task is again important (SITE123 guide). While putting content in your body – text it is advisable to go with fonts that are of universal appeal. The creative fonts can work well for titles, with appropriate character spacing; but the body – text is most appealing when simple and less strenuous. For instance, the first font in this image is great for the body, while the others could quite possibly drive away your audience!

Right Break-up of content

Your main articles might need to be long, but readers, reading on the web, look at the content in ‘blocks’. Hence, it’s important to break your content into parts so that they are easy to read.

Proper use of Bullets & Lists

This simply goes to show you aren’t just old school! Not just paragraphs and lengths of work – you have brief, crisp content. Bullets are a smart way to work.

Alignment

The most common form of content alignment is Left alignment. Keeping a central alignment or a justified is okay when you are looking at a title, but a left alignment is the best for body content readability.

Highlights

Highlights draw attention to important stuff that you want to say. It’s good to be selective with your highlights – it creates a good impression and improves readability. Backlinko effectively puts his Call to action above-the-fold, with the intention to dramatically raise his email database.

Hyperlinks

Mark your hyperlinks with italics or an underline. This helps to emphasize on the link. This is great for internal linking and website usability as well. Also to add, it’s good to hyperlink your content with related relevant material; makes it a more enjoyable reading experience for the reader.

Appropriate Structure

An article or post with an appropriate – Title, Body and heading structure – is easily readable and hence, reaches out to more people. And these can be marked with Bold or italic font style to make them look different.
Typography_wallpaper

Careful Emphasis on Words

While writing content, you might want to highlight a few words to lay emphasis. In such a case, you can always use italic or bold styles. Refrain from changing colors of single words, because that may confuse the reader about whether there is a hyperlink or not.

Relevant Images

Images liven up the content. It’s great if you have images to go with what you are writing (NNGroup guide). Statistics show that people reading content are drawn to images. The only catch is that images should be relevant. Random pictures don’t work.

Text Wrapping

When you use images or embed a video, your content positioning should be carefully adjusted. In some cases Square content wrapping is great and in some, you could simply have the image on the left or right. It’s important to decide!

Content Length

Content length, preferably, should be brief. People don’t have much patience! Nevertheless, if you want to say something ‘at length’, then break up your content. The worst you can do is throwing lengthy blocks of information on the reader!

Content Placement

Your content should be placed strategically – away from the rest of the tags, links, search buttons, ads etc. People should clearly understand where the post starts and where it ends – and hence, keep it distinct!

How to Record Mac Screen with Sound?

Apple’s built-in media application QuickTime Player is the most popular and easy-to-use screen recording solution for Mac devices. It allows the user to record full or partial screens, edit screen recordings, and record voice-overs using the built-in microphone.

However, if you need to record audio along with your screen recording for professional needs, QuickTime cannot produce satisfying output on its own. You need a tool like SoundFlower to record the Mac screen with quality sound.

This post discusses exactly how you can record your screen with the audio input on Mac computers like iMac & Macbooks using QuickTime and SoundFlower.

Step 1: Install and Setup SoundFlower

To record both screen and audio on Mac, you need to install SoundFlower on your Mac.

SoundFlower is a Free MacOS kernel extension that allows routing audio from one application to act as input for another app.

Suppose you are playing your favorite song on iTunes, and you want to record it in a screen record. SoundFlower can make the iTunes song act as the input to QuickTime screen recording without relying on a microphone or speakers.

This application is an extension to Macbooks that allow the passing of information from one program to another, making receiving and sending audio conveniently.

How to use Soundflower?

  1. Once you download and install SoundFlower on your Mac, restart your system. It will refresh all the controls to avoid troubles during the recording session.
  2. Now, go to the System Preferences and select the Sound tab.
  3. Choose the Output tab and select SoundFlower(2ch) as active output for the current recording. It will restrict the transmission of audio signals to speakers and directly transfer them to SoundFlower.

Step 2: Start Recording with QuickTime Player

quicktime record
Image Credit: 9to5 Mac

Once you are done with adjustment for sound recordings, head towards the QuickTime window to start the recording process.

  1. Click on File tab available on the top bar and select New Screen Recording from the drop-down menu. You will have a small box in front of you having a red button in the center.
  2. Tap on the little arrow placed on the right side of that red button.
  3. It will open a new drop-down menu letting you choose the quality and audio source.
  4. Select SoundFlower (2ch) as an audio source and keep the quality high. Now click on the red button.
  5. The QuickTime will ask you whether you want to record the whole screen, whole window or a particular area of the screen.
  6. You can select the screen area you want to be recorded.
  7. After making the selection of the screen for recording, tap on the Start Recording button.
  8. Once your recording is complete, click on the QuickTime icon in the menu bar or select Stop Screen Recording.

Step 3. Get it done!

Once you get your screen and audio recording, disconnect SoundFlower from the audio input so you can get back the audio on the speakers. Go to System Preferences and select the Sound tab. Click on the Output tab and select Internal Speakers as a source for producing sounds.

Apple’s default audio and video player QuickTime also allows easy editing of video and audio files.

Its basic video-editing features allow trimming video files, merging multiple multimedia files, and splitting and rearranging video clips. This software is extremely handy for those who make desktop screen recording videos for uploading to YouTube or sharing on other platforms.

Those who make tutorials for gameplay usually use video and audio recording to make the video engaging and give the viewer a full and exciting experience to watch the video.

However, it is not designed for long and more complex video recordings and you need to take the support of SoundFlower to record the screen with audio.

How to Steal Backlinks from your Competitors and Increase Organic Traffic?

Getting your website ranked on top of the SERP is the dream of every website owner. However, with all the large numbers of factors that need to be controlled to get this it becomes much more complex most of the times. Even with the most expensive SEO agency you might find it difficult to see results as you expected.

So, what do we do? Well, there are several simple options that most times are ignored for one reason or the other. Sometimes it takes only a few easy-to-do steps and get remarkable results when it comes to improving SEO ranking.

One of the most convenient and, you can say ‘readymade,' efficient source for improving SEO ranking is focusing on creating effective back links. Backlinks work like a reference to your website, product or content on another website. These links (terms) connect the user to the content on your website when the user clicks on the link. It makes it much easier for attracting user traffic to your website without significant effort.

I realize that we are not experts at the back-end processes of the SEO and other internet processes. However, you need to understand that the intense advance in IT and internet technology now allows general internet users to take a peek into the actual workings of any website. My advice to clients for easy and better SEO ranking through back link building is to seek out competing websites that are ranked higher than theirs and emulate their strategy into yours.

There is this "1-2-3" like simple-to-do checklist to ensure best backlink building efforts:

Step 1: Finding the Competition

Use your chosen keywords in a search engine to see the top-ranked websites who are using the same keyword to get a higher ranking.

Step 2: Finding the Link sources

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Using the Site Explorer tool (paid, or try Open Site Explorer as free alternative), you can easily access the analysis report of the functioning of your and any website. This lets you see how many websites are providing backlinks to any particular website.

Simply click on the ‘Reference Domains’ options in the menu on the left-hand side of the Site Explorer. Click on the ‘DR’ (Domain Rating) option on the top of the list from a list of rating that shows the backlink profile strength of the website in a descending manner (highest to lowest).

The website with the highest Domain Rating (DR) is the elite choice with the most numbers of effective back links.

Search Console by Google is the best way to manage link sources and understand how search rankings are working for you and which domains are linking to your pages. There is more where Search Console can help you around.

 

Step 3: Repeating the Back Links

The main aim of this step is to replicate the back links from reference websites that have the most power for attracting user traffic.

To do this, simply check the anchor text for the back link to the actual content on the website. This lets you see how the website has integrated the anchor text into the content. Next, you can integrate the link into your own website by:

  • Joining the website community
  • Provide guest blog posts
  • Contact the Webmaster
  • Reach the author for future reference to your website directly

Creating effective and efficient back links is not a strictly guided process, and you should take liberty with the creative end of the process. Using common sense and understanding your exact requirements can help you in the best way to improve SEO ranking with high-quality backlinks.

6 Secrets of The Best Marketing Professionals and How To Be One!

Marketing is more of a vocation. The best marketers have gone to school and learnt a lot about marketing, but they also have a natural inclination to sell just about everything. There are other marketers who learn all the theory of marketing, but never seem to flourish in the area. This is possibly because of their lack of creativity and the absence of the marketing knack.

To have a successful career in marketing, you must be creative, hardworking, and learned. Besides these, you will also need the following to get ahead in your career:

Passion

passionYou must be passionate about the job. For you to communicate to your buyers and to create a product that will meet a gap in the market, and also to be able to work the long hours, you must be passionate. Love the job to the extent where it feels like a job any more.

Innovation

innovation

Any professional in the marketing field attributes the success of marketing campaigns and higher sales to innovation. There are many technological applications that you can adopt for marketing. You may also have your company’s IT team create an app that will suit the buyer personas created and your products or services.

Innovation and creativity work hand-in-hand and a creative mind comes up with innovations. To beat this year’s sales, you must come up with a strategy that will increase sales later.

Willing learner

learning books

As mentioned above, innovation is important in marketing. Unfortunately, you may need to jerk your mind into action by coming up with unique ideas. The main source for your business’ marketing ideas is the internet and books. Reading and learning not only expands your knowledge but also helps you to coin unique ideas out of other people’s lives and experiences.

For instance, you may take some time to learn from the Salesforce CRM software developers. Learn more about how the Salesforce change sets will help in troubleshooting problems in the marketing strategies set up.

Email Marketing

email marketing

Salesforce is an important operational customer relationship manager that tracks your customer information and helps in converting potential customers to leads. Salesforce is important in marketing because it is the best way for you to reach out to and communicate with your customers about new products and services. For a successful career in marketing, you must leverage the power of email marketing in communicating information about new products and also handling complaints.

Integration with cloud-based applications

cloud computing center

Cloud computing saves costs associated with purchase of licenses and hardware. Besides saving costs, the platform is the best way to reach out to your customers at all times regardless of your location.

Customers come first and being able to communicate with them in or out of the office is the first rule of customer satisfaction, which must be embracedby every marketer.

Listening + Use of social media

social media

Always listen to your customers. The best place to get direct feedback from your customers is your social media platforms. Be attentive to the needs of your customers and handle complaints professionally. You should also share high quality content that will attract the attention of a potential customer and possibly convert them to customers.

Summing up, if you are in the marketing profession, or seeking to widen your roots in the career, you should pay attention to and implement these secret marketing strategies.

Google Chrome wants you to switch to HTTPS. Do it for free with Free SSL!

In the beginning of this year, Google, eh, Google Chrome announced that they will be discouraging non-secure HTTP websites. Basically Google prefers secured websites in search rankings and after the announcement the measures were surely going to be tighter. But this time it is not just about the result rankings, if you own a website, especially a business website, you must move your site from a non-secure connection to a secure one. Why?

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Three Reasons to switch to HTTPS now!

First reason, Google Chrome is world's most used browser and whatever is its concern, concerns the internet. Therefore if Google Chrome said that they need you to add SSL to your site, you must. According to the announcement, Chrome will be warning users that the site, your site, they are visiting is not secure and may harm their privacy by allowing hackers or intermediates steal their details.

Now, the second reason is good enough as the first. It is more of a psychological reason. Irrespective of how Google is encouraging you now to use SSL, you must had done it already at yourself. Visitors & bots love the sites with green padlock https-padlock(symbol of secure connection) on top. This gives them the trust to browse a site without fearing if any external power, like government agency or hacker is watching their browsing activities. As a regular blog scroller, I love reading & commenting on the sites that are hosted on a secure domain.

If there had be a third reason it should be the shaming technique Chrome is going to use now and on.

Google Chrome will be indicating the websites without secure connection with alerting symbols in the browser's address bar. According to some press releases, Chrome will be straightforward as to say a site not on HTTPS, Not Secure with a red warning next to the domain.

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So if you are reading this and you own a website, you must understand the consequences and take a step to upgrade your site to a secure connection.

Well, as an owner of a small or medium website, you may think of this to be unfair, as not every site deals with personal details of visitor. Even though if you think that you are being forced onto this, rule is the rule.

How to set up my website on HTTPS?

You can buy an SSL certificate from your domain or hosting provider and get started with it in minutes. But did you really waste your time on this article just to know that you would have to buy something in order to use it? No. There is a free alternative to almost everything, and there exists one for this too. Instead of just knowing the free way, let's pick all options one by one.

1. Shared Hosting? Buy an SSL from your common domain & hosting provider

If your website is on a shared web hosting server, including blogger, you will have to buy an SSL certificate from your domain provider and install that on your webhost. But for this to work, I figure, your domain & hosting providers must be the same. If you buy a separate SSL certificate for your domain that is managed elsewhere than your webhost, you might not be able to install the purchased certificate on your webserver.

2. Upgraded to a private server? Buy an SSL or get a free SSL: Your choice

Buying an SSL certificate is another troublesome act. You will have to look upon the prices and then how easy those can be installed after purchase. Paid options are always quality-wise better. You can get free SSL certificates from generous websites like FreeSSL.com, LetsEncrypt.org etc. Always remember that to install any kind of these certificates - free or not, you would need a fully controlled private server. A private server costs higher than a shared server but the total cost of free SSL + Private Server will be lesser than the cost you put in a paid SSL + quality shared server. At nearly ₹9000 ($150), you can get a pretty nice private server & install your own free SSL key. Free SSLs can be installed on private servers in a jiffy.
 

How to use Free SSL on shared hosting / any website

Once word solution, Cloudflare.
To get a free SSL certificate using cloudflare, just register your domain on cloudflare.com, update nameserver, enable SSL over there and create a new certificate. This screenshot explains more.
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If you own a static webpage or CMS other than WordPress, you are all done. Your site should be now accessible on your new https URL.
 
But if your site runs on  WordPress, you will have to make some important changes.
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First you will have to fix insecure content on your site so that your dashboard doesn't break. The solution is as simple as a plugin. Just install and activate SSL Insecure Content Fixer plugin. Make changes exactly according to these settings and you are done here.

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Now go to Settings --> General and change http://yoursite to https://yoursite.
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Done!
Your WordPress blog or website should now run on https.

Extra Tip: If your old links with http in their URLs are not getting redirect to new https connection you just set, you can redirect all traffic from HTTP to HTTPS to all pages of your WordPress website using WP Force SSL plugin.

Top 10 Best Tips to Increase Your Twitter Followers

Today, Twitter has become one of the most effective tools for businesses and marketers. It can help you reach out to new customers, boost engagement, generate leads, build brand awareness and drive conversions for your company. However, you wouldn’t stand to experience all these benefits, if you don’t have followers.Remember, having a long list of followers on Twitter is going to do nothing more than creating a loud noise in an ever louder marketplace. It’s about effectively communicating your brand message and driving more customers through your doors. But getting a long list of followers on Twitter is easier said than done. So, how will you increase your Twitter followers? Simply skim through this article to find top 10 best tips to increase your Twitter followers.

Follow People to Get followed

Follow more people on Twitter. Try maintaining a healthy balance between the number of followers and the people you’re following. In addition, be an active participant in Twitter chats. It’s a great way to connect with customers and prospects. Follow people you meet in chat and ask them to follow you back.

Ensure Professional Twitter Profile

A well-thought Twitter page design is one of the best ways to summon apt attention and interest from Twitteratis. In addition, do well to make sure that your Twitter bio looks professional and is optimized with relevant keywords. Focus on local keywords in your Twitter bio to target the local users.

Use Relevant Links

It is important to use relevant links in your tweets as Tweets with links are retweeted more than those without links. The more you’re retweeted, the more visibility you’ll get and the more visibility you’ll get, the more you’ll be able to attract followers.

Use Relevant Hashtags

Don’t forget to use relevant hashtags to your advantage. Tweets with hashtags get 2 times more engagement. So use relevant hashtags to lure in Twitteratis searching for those keywords.

Request for Retweets

Remember, the rule of Twitter. You don’t get it till you ask for it. So, it makes sense to request for retweets. Remember, tweets with “request for retweets” in their text stand to get 4 times more retweets. But no one will retweet your posts, if you don’t retweet. So, be a generous retweeter. Remember, the more you’ll retweet, the more your tweets will stand the chances of getting retweeted. And this will help you get visibility and attract more followers too.

Use Relevant Images

One thing that increases the visual appeal of your tweets is images. So, make sure of using relevant images with your profile photo. Logos remain the common choice for profile photos, but you may select any photo that best conveys your brand personality. Tweets with images get 18% more engagement than tweets without images. So do well to use images with your tweets. But remember to use images that appeal to the emotions of your existing and potential followers.

Cross Promote Your Twitter Account

Yet another brilliant way to attract more followers is to cross promote your Twitter account on your business cards, brochures, website and blogs. Don’t forget to ensure a follow button on your website and blog. This will help you get your Twitter account maximum visibility and drive your website visitors to your Twitter account helping you get more followers.

Respond Publicly & Offer Discounts

The golden rule to increase your followers on Twitter is to respond to queries, mentions or tweets in a timely fashion. If you believe that your response may prove useful for others too, then go ahead and respond publicly, instead of sending a direct message. It is also important to regularly offer promotions and discounts in order to attract new followers.

Listen to Conversations

If you’re serious to increase your Twitter followers, it’s important to find out what Twitter users are talking about your business, brand, or industry. So, do well to relevant conversations and actively respond wherever needed.

Retweet Influencers

Find thought leaders and industry experts with high following counts who regularly publish answers to your audience’s problems on Twitter and retweet them. Eventually, they will notice you and follow you. Then, form a relationship with them and eventually request them to retweet your content to reach many more new followers.

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So if you’re looking forward to add a batch of happy followers on Twitter, now’s your chance. Follow these easy tips to get the most clicks, retweets and followers. It’s never too late to get your Twitter presence and following back on track. Is any there any important tip that can help increase Twitter followers? Do let us know in the comments below.

8 Point Content Checklist to Make You a Content Marketing Superstar

If you want to establish yourself as an interactive content marketing superstar, then you should hit on many points so that you can thrive in this competitive world. If you commit even a single mistake, your effective campaign will turn into the flop. But, you don't need to worry as you too can be successful with your marketing campaign and even become an interactive content marketing superstar with this checklist.

Content Marketing Superstar's Checklist

Outline Your Goals

First of all, you want to set the goals that you want to accomplish through your marketing campaign. You need to decide on whether you want to garner the information of the prospects, attract them towards your site or engage and educate then by providing valuable information.

Define Your Target Audience

You need to define the target audience and take them into intense consideration while creating interactive content. It is important to design the content which could be appealing to their pain points, addressing their needs and offering them a required solution. In fact, you should keep your buyer in mind all through the process.

Complement Your Current Marketing Strategy

The interactive content should complement your marketing strategies, which otherwise would sink. Of course, it is mandatory to choose the topic which is relevant to other contents that you have already designed. You must not create with the intention of marketing but should also focus on educating your readers.

Evaluate Relevance And Allure Of The Content

While creating content, you should evaluate the relevance and its attractive features so that you will be able to come up with valuable content pertinent to your business niche.

Create Keyword Rich Title

The title will be helping your audience to decide whether or not to read your content. Hence, it should be created catchy and short. It works better even if you use at least one keyword in the title so that your readers will get an idea about your content.

Make Unique Content

You are sure to achieve a greater result and share your ideas and knowledge with your audience, especially if you are able to create unique content. You should analyze a lot about the topic, find fresh content and the interesting way to frame it. Choosing the right kind of interactive format for your content is very vital. Even a great content will become unsuccessful if it is not in the right format.

Motivate Your Audience

If your content is interactive to your audience, they will readily share it to their friends and followers. However, you need to make it easier for them by adding major sharing buttons for social media sites.

Incorporate Graphics To Your Content

There is a saying that a picture is worth than thousand words. Hence, you can include high-quality pictures or consider incorporating graphics to your content to drive attention, increase engagement and alleviate formal text. You can use these graphics and images all through the content.

Blogging Superstar, Content Marketing Superstar's Checklist

Boost Performance of your Low End Computer to a new level

Do you often get bothered by a slow or frozen laptop or PC? It’s a common day problem to computer users who mainly multi-task with their system. New computers do run well but as the time passes and architecture gets old, they start getting into performance troubles like – slow speed, freezing, high boot time and more. The speedy apps that ran buttery smooth in the beginning, now run in rough way. We all like paced interface and a laptop that doesn’t hang itself at all?

In this article, we have shared some tips & tricks that can help your old Windows laptop (or Desktop) speed-boost. Using these tips, you can again feel your laptop as a new item. Even though these tips mainly apply to Windows PCs, some of the points are also proven to work well on Linux and Mac operating systems too. The tips are easy to follow and require no coding at all.

Boost RAM with ReadyBoost for Windows

Now-a-days, most of the laptops come along with at least 4GB of RAM. But if you have an older device, you might have a laptop with a 2GB or lesser RAM. Less system RAM means more limitations on the functionalities and inferior multitasking capabilities. Buying a new RAM is the ultimate solution to this problem but there is something more you can do without spending money on an extra RAM.

If you have a system with a low specification, you can try readyboost feature available for Windows.  ReadyBoost is an inbuilt feature and can boost your laptop/desktop’s performance by a high margin. Just insert a compatible pen drive to your PC and select ReadyBoost option from the properties menu of the drive.

Voila! You are ready to go. Windows will take around 4GB of your pendrive’s storage and will add it to your system RAM. Using ReadyBoost is good to increase RAM and helps decreasing the load time up to 75%.

Overclock Your CPU/GPU and other components

You may also use overclocking to boost your CPU’s performance. Overclocking is the process to increase the clock rate by passing the limitations manufacture has set on it. Not just CPU, overclocking also applies to GPU and other components of the system too. It increases the clock rate due to which overclocked-components perform more operations/second. It helps the CPU to run fast at higher speed than it was designed to run.

Disable Windows Animations

If your computer is taking too much time while maximizing and minimizing the windows or in different animation effects, then you must turn off the animations and other effects. This will improve your system performance.

To turn off the unnecessary animations, open control panel and navigate to the Ease of Access Center. There you can turn off the unnecessary animations and enjoy faster processing.

Defragmentation

Too much fragmentation slow down the hard disk and pulls down the computer performance. A solution to the fragmentation problem is to use a defrag  or defragmentation . Defragmentation rearranges fragmented data and make disk drives to work more efficiently. It places all files stored on disk into non-fragmented chunks and remove the empty spaces between the files. You can find Disk Defragmenter in the start menu of your computer and proceed the way it instructs.

Related: 10 Best Computer Brands and Laptop Manufacturers in 2024

Clean Cache & Temporary files

Cleaning the cache & temporary files of your computer always boost the performance. You should often clear cache & temporary files to improve your computer’s response time and make it fast for multitasking. For cleaning cache & temporary files, you can try installing CCleaner like free apps. CCleaner can clear cache, delete temp files, clean registry and more other tweaks helpful in speeding up your computer.

Uninstall unnecessary applications or software

Uninstalling of unwanted software also improve your computer’s performance. It takes a minute to find a waste app and uninstall it. Make sure there are no unwanted applications installed in your system. Unwanted apps don’t just eat your precious storage but also cover major parts of system RAM as well as CPU processing.