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A Beginner’s Guide to Writing a Press Release

Having a career as a press release writer is difficult enough. It’s important to know what you’re doing, or you’ll deal with the backlash of irritated journalists and unamused readers. An abundance of other people’s jobs depends on how well you can do yours. That’s a lot of weight on your shoulders. Typically, a press release is a one page…
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5 Tips for Self-Publishing Success

The named publishers are nowadays suffering because they tend to promote a few books by even fewer celebrity authors. This leads to serious financial problems, such as when they give a famous politician a major cash advance and that person’s book fails to sell. The issue is compounded by publishers aiming for the widest possible audience while the audience is…
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How to Write Incredible Blog Post Headlines

Headlines are often referred to as “the gatekeepers of your content.” This is certainly one way to look at them, but you should also treat them like giant billboards on the highway, asking readers to get off at the next exit and come visit your content. Just like these giant advertisements, if you don’t grab their attention and entice them, they…