The top 3 differences between SEO and PPC

Doing business on the internet is not an easy feat. There are thousands of other players selling the same product as yourself. That’s why for you to gain an edge, you need to employ an effective search engine marketing strategy. Depending on your approach to the online marketplace, there are different strategies you can use to market your web content…

Here’s How the Pay per Click Works

The pay per click is an online advertising tool that helps the advertisers display the ads for their goods or services. When people are searching for certain products or services online, they type in their queries in the search engines. The advertising agency only charges the advertiser if someone clicks on the links that contain important information about the various…

Best Practices to Help Improve a PPC Advertising Campaign

In the right hands, a Pay Per Click (PPC) advertising campaign can be a highly efficient tool to drive highly targeted traffic to landing pages where they can be converted for the maximum return on investment (ROI). Unfortunately most campaigns are rarely that perfect, and instead many turn out to be huge cash sinks that seem to quickly exhaust their…