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Using Email GIFs to Increase Engagement in Email Newsletters

GIFs could give you a way to improve your email open rates. Maybe that’s why the use of email GIFs almost doubled in 2016. Images are good; animations are better. What Are GIFs GIFs (short for Graphics Interchange Format) date back to the first years of the Internet, all the way back to 1987, when Compuserve WAS the Internet. GIFs…