Marketing

Short Message Service, or SMS for short, is readily available to all mobile devices and has become more or less ubiquitous in the modern digital age. Over the years, SMS marketing emerged as an affordable and efficient way of connecting with customers. After all, around 3.8 billion people all around the world use smartphones today.…

Writing and sending out effective emails is a skill in itself. As an email marketer, you need to ensure that every email you send out serves a very specific purpose. No email deserves a lesser statute – whether it is to inform users of an upcoming event, the latest offers, product updates or to say…

WordPress lead generation, or the technique of turning visitors into customers and subscribers using your WordPress website, is a key to earning money online. Thus, it is unsurprisingly a top priority for businesses of all kinds. If you’ve wanted to learn how to generate leads and boost sales from your website, then you are in…

Marketing isn’t everyone’s cup of tea, and when you’re marketing for an intangible thing, like a SaaS product, it becomes a really tough row to bow.  But years of marketing for SaaS made us a bit of an expert ourselves.  And honestly, we love sharing our wisdom. So in this article, we will share 7…

The business landscape has become super competitive, and to grow your market position, you need to rethink and refine your operational model and strategies constantly. Even at a time of great dominance, staying too comfortable will see you lose out to your competitors sooner than later. To succeed in today’s rapidly changing world, you must…

For better or worse, the internet has changed the way we do business today. Gone are the days when a company could ignore the importance of digital marketing in its marketing strategy. To be competitive enough to reach out to your target audience, it is critical that your brand builds and maintains a robust online…

Many creators and marketers have been finding it challenging to deal with the Instagram & TikTok bio link feature; as of now, you are only allowed to have one link on your Instagram bio or TikTok profile. Previously, to change it, you needed to keep swapping links whenever you started a new campaign. Fortunately, that…

In the past, I have vouched for having a website for small businesses. But Blogs? Does a small business need a blog? Yes, it does. I have been emphasizing the importance of blogs from time to time. Blogs don’t just work as an information hub for your small business but also greatly help with sales.…

If you are a digital marketer, online entrepreneur or even a blogger, you may have read and followed some renowned blogs and bloggers online. But most of the time either we get stuck on a couple of blogs or just on what other people tell us to read. We all know how the trends change…

The prominence of the legal advisory industry is not at all surprising. On account of information asymmetries, skilled intermediaries are needed in important situations. There are many areas in life that require legal counsel, such as wrongful termination, a car accident with injury, or wills and trusts. Needless to say, not all legal concerns and…

When it comes to website valuations and selling, Flippa is the first choice of most digital entrepreneurs. Flippa’s valuation tool creates an estimate of your website’s total worth and lets you sell your site at the best rates possible. If you are earning with your website, the valuation can be 30-40 times or even higher…

Every year for the past ten years, experts assess the digital marketing landscape and make recommendations on digital marketing trends that marketers should focus on in the future. It is important that all businesses consider how they can harness the latest marketing trends so that they can apply the latest innovations. Google digital marketing evangelist…

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