marketing

The first website info.cern.ch was published on August 6, 1991. As of January 2019, the Internet has come a long way with over 1.94 billion websites striving for dominance online. Nasdaq statistics project that 95 percent of purchases will be made online by 2040. With the vast number of websites

Websites are created for different reasons. However, they all have a similar goal and that is to reach out to their target audience. Advertising has been a popular strategy used by websites to publicize their brand. However, advertising is not as effective as optimizing your website through SEO. When you

Peter Drucker was one of the most influential figures in business management in recent history. The British Library refers to him as the Founder of Management Thinking. Drucker once said that marketing and innovation are the only functions that matter in a business. To him, marketing is critical to a

Marketing is one of the top choices for anyone with a better career in mind. And why shouldn’t it be? From a local shop to multinational corporate giants – everyone wants to conceptualize new marketing ideas so that they can boost profits for their business. As a marketing graduate you