Google Ads v/s Facebook Ads: which one is worth investing in?

Facebook Ads and Google Ads (formerly Adwords) are two of the most powerful advertising platforms in today’s world that can help any business reach a higher level, without much effort. Both platforms share some similarities but have evolved independently to provide users with amazing benefits. Each solution has its strength and application which is why you need to plan effective…

5 Tips to using AdWords on your website

AdWords helps in creating more awareness of a website effectively. Increased awareness of a website generates enhanced awareness for the products or services that the website has to offer. The usage of AdWords is considered successful when the maximum returns are generated on investment. The Top 5 Tips to Make the Most out of AdWords The right AdWords strategy can…

Here’s How the Pay per Click Works

The pay per click is an online advertising tool that helps the advertisers display the ads for their goods or services. When people are searching for certain products or services online, they type in their queries in the search engines. The advertising agency only charges the advertiser if someone clicks on the links that contain important information about the various…