Google Adwords

The digital advertising industry has long been shifting towards a more transparent and open ecosystem. Gone are the days when walled gardens controlled all operations for publishers and advertisers, gating access to data and analytics. Programmatic advertising today is a commodity with high expectations and requirements. And with that comes one more trend – self-serve…

I have been asked this several times. "What do I need to do to make money from my blog from the first day of its foundation." If you've recently started a blog or are considering setting up a website, you might be having the same doubts about monetization strategies. The first answer that comes to…

If you are looking to hire an ad agency that will give you the most of your money, then you should go with Google partners. With a Google partner, you can be sure that every cent of your advertising dollar will be put to good use. There are many benefits to hiring a Google partner…

Going ahead and using Google Ads (also known as Google Adwords) to generate leads and awareness is a decision many businesses have made. AdWords campaigns, if done right, are a great way to bring in new leads to your website, and they can be set up almost immediately and to a budget that suits you.…

Facebook Ads and Google Ads (formerly Adwords) are two of the most powerful advertising platforms in today’s world that can help any business reach a higher level without much effort. Both platforms share some similarities but have evolved independently to provide users with amazing benefits. Each solution has its strength and application which is why…

Pay Per Click is an online advertising tool/technique that helps advertisers display ads for their goods or services on publisher websites and allows them to pay on the number of clicks they get. In this, the advertising agency or publisher only charges the advertiser if someone clicks on the links that contain essential information about…